Why start using uplift models for more efficient marketing campaigns

[@joekannoo]

One of 2 best overviews of Uplift(Incremental) Modeling on UA-cam.
Wayfair also has a great overview (using Transformed Approach).

[@xdxn2010]

can you share the link of the other talk?

[@juliocardenas4485]

Absolutely fantastic.
I’ll certainly use their causalML package

[@shantanaznin1452]

Very informative session. Thank you

[@datasolut]

Very interesting talk! Impressive what Uber implements.

[@nguyentrongquangbinh]

Can you share slide?

[@wongkitlongmarcus9310]

🎉

[@nguyentrongquangbinh]

I love this video.

[@tashfeenahmed6255]

not very helpful explanation