How Did New Balance Become Cool Again?

New Balance has made the comeback of the century...
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From being on the verge of bankruptcy in the 1980s to securing a reputation as one of the top global brands, New Balance’s story is truly remarkable.
But how did they go from being the “dad shoe” brand to being worn by some of the biggest superstars in the world?
With how quickly trends change, it is almost unheard of for a company to remain in the spotlight for an extended amount of time. Amazingly, New Balance was founded long before Nike, Puma, or even Adidas.
However, New Balance’s journey to the top of the shoe market was no walk in the park.
New Balance’s recovery in the industry was only possible because of how they continued to innovate while staying true to the values that made them successful in the first place.
I hope you enjoy the video, comment below "Cringe" or "Cool" to let me know what you think👇

[@TheOfficialHorizonYT]

These documentaries are made possible through Channel Members and through Patreon Support. If you want to get involved with the mission of the Horizon community, click the Join button next to my channel name, or join my Patreon here: www.patreon.com/TheOfficialHorizonYT

[@CorruptedShadowDarkStar]

Ayyyyy Horizon has returned

[@templeodoom4634]

They were always cool!

[@dylan.t180]

Love your videos

[@kamikazetsunami9137]

So New Balance... tipped the scales!

[@1988remixx]

It’s funny but you can still see comments across different social media platforms from the same young generation of kids who still view these as “Dad shoes”. So it’s like 1/2 of them believe they’re trendy again the other 1/2 thinks they’re old head shoes??😕

[@shakz3969]

These videos are great man! Do you create the thumbnails yourself?

[@dudedude-su7pt]

Ofcourse

[@christianhernandez2025]

new balance made a good scene in skating about 2 years ago i remember wanting a pair cause all the pros i followed had a pair

[@Labyrinth6000]

Don’t forget, many varieties of the shoes are made in USA

[@-www.chapters.video-]

00:00 New Balance's humble beginnings and founding principles
01:31 New Balance's struggle to compete with other athletic shoe brands
02:54 Jim Davis's acquisition of New Balance and the company's growth in the 1970s and 80s
04:07 New Balance's decline in popularity and negative image as 'dad shoes'
06:14 New Balance's decision to focus on making good products at affordable prices
07:57 New Balance's resurgence through collaborations and innovation
08:29 New Balance's successful recovery and rise to popularity

[@TheOfficialHorizonYT]

These documentaries are made possible through Channel Members and through Patreon Support. If you want to get involved with the mission of the Horizon community, click the Join button next to my channel name, or join my Patreon here: www.patreon.com/TheOfficialHorizonYT

[@cynthianovoselsky3511]

I have severely damaged feet and I don't think I could afford it

[@AndarausLite]

shoes

[@charleswinters212]

"promo sm" ☺️

[@Airestotle09]

Steve Jobs didnt use the 991
He used the 992 🤦🏻‍♂️

[@KIT-hj7zr]

FIRST

[@TheOfficialHorizonYT]

Thank you for the support mate!

[@xkidmidnightx]

If Saturday night live doesn’t like something then that makes it cool. Snl is so lame and extreme boomer

[@Ezekiel-rv3pe]

Adidas have always been ugly too me

[@CaptainBelu]

Hi bro, i hope you remember me. Can we get in contact?

[@HorseshitDetectionAgency]

Shoes... yawn

[@bluemarvel5970]

Not everything is catered to you... 🥱