The New Generation of Fashion: Why Talent Isn't Enough Anymore
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- Опубліковано 9 лют 2025
- What Makes Today's Fashion Industry Demand More Than Just Creative Talent?
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In the dynamic world of luxury fashion, talent has always been the foundation of success for designers. However, as the industry evolves, it becomes increasingly clear that raw creative skill is no longer sufficient. The modern luxury fashion landscape demands a multifaceted approach, requiring designers to master branding, digital marketing, sustainability, and business strategy. The new generation of fashion designers faces challenges that surpass those of their predecessors, reshaping the requirements for success in an increasingly competitive market.
The rise of social media and digital platforms has transformed how luxury brands interact with their audience. Designers must now navigate a world where virality, content creation, and digital storytelling hold as much importance as the craftsmanship of a collection. Luxury brands like Gucci and Balenciaga have demonstrated that digital relevance can propel a brand into the cultural zeitgeist. Designers must now embrace this shift, understanding the nuances of algorithms, engagement metrics, and online communities to ensure their vision resonates with a global audience.
In addition to digital expertise, the modern fashion designer must be a strategic thinker. The luxury market is no longer solely about exclusivity; it’s about creating experiences that balance heritage with modernity. Designers at brands like Louis Vuitton and Dior are expected to craft collections that appeal to both traditional clientele and younger, trend-savvy consumers. This requires a deep understanding of market trends, customer behavior, and global consumer preferences. Fashion designers today need to possess the acumen of a business leader, blending creativity with strategic foresight.
Sustainability is another critical factor redefining the role of fashion designers. As consumers demand greater transparency and accountability, luxury brands are under pressure to adopt sustainable practices. Designers must integrate eco-conscious principles into their work, from sourcing materials to manufacturing processes. The ability to align creative vision with sustainable innovation has become a non-negotiable skill for any designer aspiring to lead a major luxury house.
Collaboration is also reshaping the expectations placed on designers. From partnerships with tech companies to collaborations with artists and influencers, luxury brands now thrive on interdisciplinary synergy. Designers need to step beyond their ateliers and engage with broader cultural movements to maintain relevance. This collaborative mindset ensures that their collections not only reflect high fashion but also resonate across various facets of contemporary culture.
Moreover, fashion designers must understand the significance of branding in today’s market. A designer’s name alone is no longer enough to guarantee success. Building a cohesive brand identity-spanning runway shows, campaigns, and retail experiences-is crucial. Designers must embody the brand’s ethos and consistently communicate it to their audience. This requires an understanding of visual identity, storytelling, and long-term brand positioning.
In conclusion, while talent remains a cornerstone of success in luxury fashion, it is no longer enough on its own. The new generation of designers must adopt a holistic approach, combining creativity with digital savvy, business acumen, sustainability, collaboration, and branding expertise. The fashion industry is evolving rapidly, and only those who adapt to its multifaceted demands will thrive. As the lines between art, commerce, and culture continue to blur, the most successful fashion designers will be those who can seamlessly navigate this complex and ever-changing landscape.
#fashion #luxuryfashion #style #fashionreview #fashionnews
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You legitimately have the best content. Big houses aren’t setting the tone. They’re businesses
'talent emerges in spite of money' is a classist myth honestly. i think it really ignores the barriers young people face to get into fashion. to even get to university , let alone csm like galliano and mcqueen takes work and time, and some young people dont have time or money to spare when they are young due to financial or family pressures. there are so many young people right now who have unique experiences and ideas and given money and time they would be able to produce 'talent'. i went to a secondary school in the uk where there is a high percentage of students who do not end up doing alevels or university (due to working class background, being in care, poor education), and every day i had to challenge ideas that were being fed to me that i would not even make it to uni. now im finally applying to uni with a portfolio, and i appreciate how i would not be able to do this if i didnt have access to basic things like a laptop or camera. still, i've been working the whole time i've been trying to create a portfolio, and i can see how it has impacted how much energy i am able to put into my work.
also to add, there are many young people who are creative and have unique ideas but choose against fashion because of the fear of instability, because they know nobody is going to catch them or invest in them. especially young people with parents who are 1st gen immigrants or working class, that will have an impact on what young people choose to do with their ideas. why would a young person choose to pursue fashion if theyve grown up watching their parents struggle with financial instability? some young people do, but i dont blame young people for choosing other options that might make them feel like they will be able to support their parents in old age. With my friends who are either working class or parents moved to the UK after they were born, when they choose creative industries, they will pick commercial photography, graphics, architecture over something like fine art.
@@mina-du6fithis was incredible, and had much more empathy and compassion than I think the original commenter in Roadman’s video had. Love this :) keep working on your dreams and we can both thank the people who encouraged us on the way! Fabulous analysis
Honestly, I think this is the beginnings of a new golden age of fashion. I think you will see new houses in maybe a decade or two. A lot of work needs to be done, infrastructure needs to be built, and customers and patrons need to be cultivated. Everyone I know in the industry is so fed up with everything, everyone is leaving myself included. Doesn't mean we are stopping, everyone is just working on their own thing bit by bit and stitch by stitch.
you're definitely right about young designers being the future. more and more as i follow fashion schedules i feel i resonate with the collections of younger designers more than the current collections of big houses.
Luke was ready to crash out lmao
Can you cover csm designer who you think deserve support so we are more aware of them?
I have been a luxury shoe designer for over a decade and all u need is to be in the right Room! one day I’m gonna be the head designer at manolo blahnik
I appreciate the distinction with Coco Chanel. She had come from a world where clothes were relatively undifferentiated. The styles would have easily been 18/19th century, bulky, heavy and uncomfortable to wear. She then came in as someone who captured the movement for a lighter and more fluid motion on apparel. She was funded by Boy to make hats, a lover and businessman who would have not have been as strict as a bank is, and found her success.
She had positioned herself as more than a social climber; to the upper-class; to really appeal to that world and made it her own by the time she went into clothes. Those dynamics and variables really what made her get notoriety before the war and then got investment from the grand/father of the current owners; and sold perfumes which were the money-spinner. Today, to be talented is good, but the terrain is also quite different to even a Galliano or McQueen had it.
Then we have how corporate the design landscape is, and so it's more xpedient to work for a brand than to start one, no matter how talented one is. Today, unless you have the training, interest, knowledge, cache and the backing that my favourite Hired Gun; the Kaiser, Karl Lagerfeld had, you will burn-out from the sheer assimilation and adherence to the formal house codes that aren't your own.
Consider, the Kaizer came in at Fendi when the company still had the matriarch at the helm and he had the relationships and leverage he needed, with the sisters, to create another universe. The same with Chanel; he went in when the brand was considered dead. He also came in after successfully working at other places/houses in that era of design, and so it was also much easier to trust him with a vision than it would be for an ambitious graduate, even from somewhere prestigious.
In that era, internet are still new so they need media presence and everyone attention, now they focus on making ultimate money and ultimate growth.
hi, how do you spell the name of that talented designer you're talking about at the end of the video please ? around 12:38
Kei Ninomiya
whats the brand he talks about at @ 12:38?
Kei Ninomiya - instagram.com/noirkeininomiya?igsh=MWRob2J5anFpM2I0YQ==
"Uninspiring and prisoners of their on success" 🎯👌🏾
Ben Brody and Jerry Chu currently at CSM are the future I’m so excited to see what they do
whats lukes problem lmfao!
There is never a dearth of talent, only a society/culture that doesn’t support. If you give people space and ability to do art, there will always be someone making it and so someone making it well.
This talk is so important! Thank you for covering it
Could you do a video analyzing the strategies successful new brands have used? Or even just tips to get hired working for other brands
Hell another argument towards talent requires money show up in the numerous examples in cotemporary art where amazing/well revered artist either get "discovered" in their 40s to 60s though they'd been making work since their teen years or died destitute and near homeless only to become the greatest of their generation a century later. Happened and is still happening in music to this day as well. If you arent talented and rich, theres a good chance youre notoriety will be in small circles if at all and maybe blow up at some point if your art and you stick around long enough. And that doesnt include the amazing talents that don't continue pushing and creating or die and have their creations trashed.
What about mowalola ??
Let me offload whilst I still remember.
As you stated, selling an expensive T-shirt to the wealthy may be the better way to getting an independently lucrative brand. The logistics of the supply chain as well as "manufacture" has to be as quick and as simple as possible, and so creating couture pieces and hoping they will fly off will not be as sensible for a new designer. It also speak to having enough in process and on the shelves to make a good turnaround, especially if you target margins to pay for retail space, the employees and for profits at the end. It has to make sense as an overall investment vehicle.
With that said; we also need our designers to be a little more aggressive; not angry; aggressive. Coco was an aggressive woman for her era; she also had an opinion, which is a novelty for her days. She comes from a convent and from another era, so it took guts to take a lover, have them fund an ambition and to still seek independence when her peers were just fine being respectable maids or housewives.
I assume to speak about "luxury" and this is also where others fall apart. They want the middle classes to want to buy and to then be the ones to "afford" the clothes. Affordability is not the point because if the customer cares enough, they will "afford" to buy it. Again, the wealthy make a better customer base on such things because they are often on the lookout and they will buy without distressing the person who came with the new thing. The average person may think they have a luxury lifestyle by the bag they get to buy at some shop once in a while, however the real life of luxury; of private chefs, events, jets, yachts and assistants, is by the very few.
Another issue is; not many designers have an opinion. They think being "nice" is the end of it where they may forego being a nice person and push out quality clothes and textiles from the top floor if they needed to. Many upstarts also do not see Mr Anna Wintour for who she is; a great powerhouse influence to the textile industry as a whole. She is not just a magazine editor/publisher, she pushes for a narrative; which the drives the readers of those of authority to notice the hard and soft elements the designer is able to propel, and those of whom are would more readily be willing to work with them on other projects; to supply and to collaborate; and that also falls onto the creation and the retail side of the business. She is a true treasure and a gem, if you're paying attention to it. Many are too pleased to have met her and do not invest in learning what she understands a little better. A decisive and quit-witted designer with an opinion (a true personality) would fair better than someone just going around to please and to be accepted by the likes of her or to be a mere company wo/man.
KThanksbye! Lol!
💯💯💯