Mapping Content to The Customer Journey | DMChampion Weekly Webinar by DMC

Hi guys, in this video, we will be sharing with you Mapping Content to The Customer Journey.
We'll explore the art of aligning content with your customer's journey in this informative webinar. As we begin with the crucial sales stage, discover the worthwhile learning objectives.
Explore the Customer Value Journey (CVJ) in depth to get knowledge of its important stages, which include Awareness, Engage, Subscribe, Convert, Sales, Advocate, and Affiliate. We will discuss how to build a content bank that enables your sales staff and introduce you to the potent P.A.S structure. You will have the skills and resources necessary to strategically map content by the end of the session, enabling you to smoothly guide your consumers through their trip.
If you have other recommendations, please let us know in the comments below!
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Timestamp:
05:25 Start with Sales Stage
06:00 Overview of Customer Value Journey (CVJ)
07:29 CVI: Awareness Engage
08:28 P.A.S Framework
18:12 CV: Subscribe
29:08 CVJ: Convert
35:46 CVJ: Sales
41:32 CV: Advocate Affiliate
43:28 Content Bank For The Sales Team
48:34 Welcome To DMChampion
Hope this video will help you in Digital Marketing.
What is YOUR favorite topic?
Let us know in the comments!
Good Luck. Cheers!
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