MOTTO® | LIVE Q&A on Brand Leadership

Brand and leadership experts Sunny Bonnell and Ashleigh Hansberger team up with UK brand consultant Matt Davies on a mission to help as many leaders and businesses navigate the COVID-19 pandemic as they can.
This is a Zoom recording of the Live Q&A we hosted on April 9th 2020 where we answer brand and leadership questioning real-time.
In their first webinar together, “Brand Leadership: How to Lead Your Brand in Uncertain Times,” they had over 100 leaders sign up from across the world. Participants asked so many questions at the end, that they couldn’t get to them all and so this Q and A was held.
Topics covered 👇:
✅ Brand strategy for new offerings developed to help with the corona
✅ Brand empathy and putting the customer (and "tribe") first
✅ Going digital with your offerings
✅ Leveraging strategic partnerships
✅ How to define yourself and standout
✅ How to not look like you are capitalizing on Corona
✅ How life might change after the crisis
✅ What to do to develop
Tools / books mentioned 👇:
🔗 Rare Breed by Sunny and Ashleigh: amzn.to/3a5Gav6
🔗 Storyategy by Matt Davies: amzn.to/3egRoR1
🔗 The Brand Flip by Marty Neumier: amzn.to/2V2kJqF
🔗 Zag by Marty Neumier: amzn.to/3a2GDys
🔗 Scramble by Marty Neumier: amzn.to/2V5wDQx
🔗 Courses By The Futur: academy.thefutur.com?affcode=...
🔗 Sprint by Jacob Knapp: amzn.to/2VnSIce
🔗 Seth Godin's blog: seths.blog
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