@@Elleina1907 I remember people doing parodies of the my name is joe and I am Canadian! There was the French Canadian version. “My name is Jean Guy, and I am not Canadian!”
I AM CANADIAN...and I hearby designate you as an honourary Canadian as of March 22/24. You have clearly shown a sense of humour and expressed affinity to our national sport, beverage preferences, respect for beavers, and just a general je ne sais quoi but damn at least we're not American - god bless their hearts. Welcome to Canada... iI'll buy the first round and we'll make sure yer safe when you get pie-eyed as the night wears down
I AM CANADIAN...and I second your nomination. Much more fun to watch you understand the Canadian sense of humour, than to have to watch "that" American youtuber fall on his face trying to do the same. Second rounds on me ;-)
I'm a 70 yr old from Alberta that's played his share of hockey and drank more than my share of Canadian. I believe in sudden death overtime, 3 day weekends, big fireworks on Canada Day, helping to push a car stuck in the snow, Lord Stanley's Cup, time and a half for overtime, barbecuing in the winter and taking my dog everywhere with me. I am Canadian.
From Saskatchewan: Keep truckin' dude. I played old timers hockey all over the US and Canada until 83 years old. Ever go to the Snoopy tournament? That's our chance to prove to Americans their beer tastes like panther pee. Now 90 amd missing the hockey crowd.
@@billfarley9167 Greetings, brother. Canada is the only country in the world where hockey is an actual part of our DNA. I still remember the Summit Series in '72, when an entire country collectively held it's breath until Paul Henderson pulled the trigger. The roar of Canadians cheering was probably heard in Kansas. It will always be our game and our heart and soul. Cheers from your Alberta neighbour.
@@Martin.Wilson Christmas was time to get/give or grab, skates… sticks…skidoos… and sneak a little snuff, and then duck! for the puck, ball or some big brothers flying fists. Lol. No malice or hostility in any of it, it was just a part of growin up. We all knew how to drive/ride/shoot by the time we went to school back then.
Heck yah we we proud of our country and what we were known for those are the commercials anyone from the 80s and 90s remember still to this day and get sucked right back into it like it was yesterday and felt that pride ready to yell out i am Canadian there was actually quality tv regardless if you had peasant vision and if the weather was right and the rabbit ears were in the sweat spot you may get a 4th channel on Sunday and so much more that every Canadian knew and loved and was proud to stand behind how times have changed
Ostensibly. Most of us are noobs obsessed with the NHL playoffs and likely don't take the time to find out more concrete attempts at unity that were obscure or subtle, too much for the average person to pay attention Too bad there wasn't a state run beer company lol
The office worker pulling the jacket over the rube American...classic move in a hockey fight. Grab the jersey, and the fight strap, pull it over buddy’s head. Classic.
The scene where he grabs the guys jacket and pulls it over his head is a fighting technique used in hockey called "Jerseying" where u haul your opponents jersey over his head like that immobilizing him so you can beat the crap out of him. Nobody knows why there is so much fighting in hockey. we just love it. hahaha
I didn't get the significance of that move until you pointed it out. Just goes to show, you see something enough that you assume everyone recognizes it for what it is. Brilliant commercial!
I don't even like hockey, but came to the comments to make sure someone pointed out the jerseying, it kind of upset me that he missed the Canadian stereotypical fight move in his discussion on how stereotypes were used in that one as a weapon against the Canadian. The whole energy of "I'll show you a F*#king Canadian stereotype, eh!?" Is a lot bigger of a joke than just "Canadians will throw hands".
If you buy a branded hockey jersey that says it was used on ice, you can check to see if it's authentic by finding the Jersey Strap. Real jerseys have an attachment that hooks onto the pants to prevent it from being pulled up over your head. It used to be a penalty if it wasn't fastened.
@@knittingnickel Alaska has a way bigger population than any of the territories and more people than two of the provinces. So, if it was part of Canada, it would be a province.
One question: why does a Scottish man living in Malaysia want to learn about Canada and Canadians? What a unique, kind person you are! You certainly are one in a million! 🇨🇦😃👍🏻
The earliest Canadian settlers were Scottish. The Canadian military has a lot of Scottish bagpipe culture woven in. You probably hear a lot of bagpipes at Remembrance Day parades. It's sad that Canada has forgotten its roots.
@@prioritytarget7157 When you check the Canadian government website, you’ll find that the earliest settlers were the Vikings, followed by the English, the French and the Portuguese in the late 15th Century, all exploring the coastal areas of Canada. John Cabot took possession of Newfoundland for England in 1497, followed by Jacques Cartier exploring the Gulf of St. Lawrence on behalf of the King of France in 1534, eventually taking possession of the land around the Gaspé Peninsula and founding Montréal and Québec City. So no, the Scottish were not the earliest settlers in Canada.
@@billfarley9167 They call us the "fringe minority" while we're being Protestants protesting against the Catholic Prime Ministers. Our earliest PMs were very Protestant. John A. Macdonald was even a member of the Orange Order and would be furious that know that Canada has had French Catholic Prime Ministers.
@@prioritytarget7157It was the crappy immigration system,not real Canadians wrecking our culture. Mass immigration of everything but English or French speakers and third world countries. A disaster from the get go.
Nowadays, our government and academy would claim these commercials are, "not diverse enough with toxic masculinity, all characters are far Right wing extremists who are white nationalist" The new Molson Canadian commercials would be gay with only BIPOC transvestite actors
This commercial is still one of my favorite all these years later. I dont drink beer but man this commercial made me feel as proud to be Canadian as when we won the gold medal in mens and womens hockey in the 2010 vancouver winter olympics
@@ToudaHell I love all those old CCA PSAs. What's your thing was a personal favourite of mine, as well as the three Stay Fit ones with the the chase, ice cream truck and the kid having his pokemon card blow away with the wind.
As a Canadian. I wish they would bring that last commercial back. I think we as a country really could use the reminder of what makes us a strong, incredible country!
"They're not dents, they're goals". In 2009 I bought a 5-year-old house that had been owned by a couple with three teenaged boys. The basement was unfinished, which meant that it had been framed, insulated, and covered with plastic vapour barrier. There was an octagonal section under the kitchen breakfast nook. In that corner alone, the plastic vapour barrier was riddled with holes. I took more than 140 pucks out of the fibreglass insulation before I drywalled the place. Still have them in a wire basket downstairs. And yeah - I am Canadian.
That's hilarious. My brother and I used to practice slap shots on my parents garage door. My dad even used tape to put on X for taking shots at. 40 years later, they still live there, and the door still has all the dings in it. Lol
12:34 When the first "I am Canadian" commercial came out, it was a massive hit. It gave Canadians ~unapologetic~ permission to be proud of who we are for the first time in my life. I'll never forget that man on the stage, and his building energy: "It's about, not aboot... A chesterfield is a couch... Canada is the second largest landmass, the first nation of hockey, and the best part of North America!"
@@margaretjames6494 I still say the gold medal game against Russia sucked bad. They didn't seem to care and were just going through the motions. The US vs Canada game should have been the gold medal game, it was amazing.
I think the one thing that is really important about being a Canadian, is we really don’t care! let people think of us what they will, we know who we are, and we are proud of that. Some things just do not have to be yelled from the rooftop. 😉
The last commercial "I am Joe and I am Canadian" has become the most famous and iconic commercial here in Canada. Everybody knows it. "Joe" in the commercial is an actor from my home town of Truro, here in Nova Scotia, Canada. He went on to become a national radio presenter on CBC radio and now has his own radio show out of Halifax.
And probably the *MOST* parodied of all Canadian commercials...even William Shatner (Capt. Kirk) got into the act. Hinterland Who's Who, Canadian Heritage Minutes, and House Hippo...all iconic, all recognizable - Hinterland Who's Who just from the sound - and all will bring back memories if someone just mentions them.
@@robertsmith4681 Fun fact about that. When the Air Farce was doing their radio show, and taping in various places around Canada, Mike was always from some small town nearby the place they were taping in. It was only when they moved to television did they settle on Canmore.
Love all of the commercials ❤..I'm a proud First Nations Canadian. I do love our beer, great taste, you'll enjoy the buzz 😊. Thank you for your videos and acknowledgement to Canadians.
yeah, it's the "traditional" move to signal a fight is over and people may now break it up. I say this as security. It was part of our little... cultural reactions training. Certain nations/cultures have reactions or behaviours to watch out for. For example the French and English like to start fights with headbutts.
So much so there is a "fight strap" on jeresys to prevent it and a penalty when it happens. "Players who engage in a fight without a fight strap and have their jerseys pulled off will receive an automatic game misconduct"
Molson also had beer fridges spread out in different cities around the world, that could only be opened with a Canadian Passport....Pretty cool to watch.
I love those ads. Another beer fridge required people to say "I Am Canadian" in a various different languages before it was open. It was cute to see the people trying to figure it out - and a pretty darn good message too. It's crazy a beer ad can be seriously touching!
I remember seeing the "Joe Canadian" commercial for the first time after a game of curling in Red Deer while having a beer with the opposing team. The entire lounge stopped talking when the ad came on, and loudly roared afterwards. It instantly touched a nerve.
The "My name is Joe, and I am Canadian" is probably the most beloved commercial in Canada. 🇨🇦 We Canadians were super excited about that commercial. ❤❤
Canada is filled with people of Scottish descent. A province of ours is called Nova Scotia meaning "New Scotland". Thanks for reviewing these, brings back memories!
"I don't know Jimmy, Sally or Suzie from Canada although I'm certain they're very, very nice." is legit a sentence that defined the kind of Canadian I want to be.
Molson is definitely known for these commercials. They're popular because they're funny of course, but also because they are 100% accurate about Canadians' experiences when dealing with many Americans. The commercials are much more of a social commentary than I think people outside of Canada realize.
@@ConstructionKronies Canadian is pretty mid, but Molson Export is decent. Also Sleeman's and Granville Island Brewing make much better products anyway. Moosehead also.
As Canadians, we are a nice friendly bunch. We will help a total stranger push their car out of snowed in parking spot. We are likely to apologize to a wall for bumping into it, just as much as we are likely to apologize to you for you bumping into us. We will drive as far as we have to in a blizzard if it means helping someone out. Our tiniest of towns will welcome 10s of thousands of stranded travellers with open arms and hospitality...like we did on 9/11. We will gladly help however we can whenever we're asked. But NEVER mistake a Canadians kindness for weakness. Because we will show you just what the phrase "kill them with kindness"...means to us 🙂
The specific audio at the end of the last commercial, where Joe proclaims: "I AM CANADIAN!" is still iconic to this day. The powerful delivery, the sweltering pride, the hockey-announcer-like reverb. Absolutely nailed it!
The part about the I AM CANADIAN commercial, that absolutely kill me every time is adter he loudly says I AM CANADIAN, there's that embarrassed little "Thank you"... always makes me LOL
Those commercials bring back so many memories. Scraping your windshield in Canada is an art form. Gotta make sure your wipers don't freeze overnight. Combination defroster, elbow grease, familiy secrets and the right type of scraper is knowledge passed down from father to son, lol.
Considering a large portion of Canadian culture comes from Britain and specifically Scotland (our first Prime Minister, John A, Macdonald, was from Scotland and Nova Scotia literally means New Scotland) so it's not surprising that you relate as much as you do to Canada! 🇨🇦❤️✌️
OMG ... Thanks so much for bringing some of these back. I remember laughing and laughing every time they came on! I think that my favorites were the one with the young man on the stage telling us what makes us Canadians & the pet beaver....and yes we do barbeque in the dark & wipe the snow off of our cars with our sleeves. Godspeed everybody ... I am Canadian 🇨🇦
I was in a packed movie theatre in Ottawa (our capital 😉) on a Friday night when they showed the My Name is Joe & I Am Canadian ad before the movie. The crowd went NUTS … applauding and cheering … It was amazing. Great memory 😊 🇨🇦
I worked at the ad agency that put together the final ad, which was the start of it all. From my memories (I worked on the print side of things): Jack Bensimon, our principal and client service guru found the insight. Writer: Glen Hunt, Art direction: Jamie Way, Creative Director: Peter Byrne. We sold a shit-ton of beer, and there were fun times.
Okay, just posted something about that ad, which may not be true, so correct me if I'm wrong; was the actor who played "Joe" actually not a professional actor but also someone who worked at the agency?
I've never met the guy and don't know his professional situation. He didn't work with us at the agency, but maybe as a third-party? I don't think so, but I don't know for sure.
That commercial is legendary in two camps, with Canadians and with advertising people. It may not be well known internationally but you can bet ad men know about it.
@@jimdevlin4949 Yeah, I'm not sure how long we could have hung onto the idea that "at least we aren't American" as the source of our national pride. That was always pretty shallow, and it means even less as own history of abuse and genocide has come to the forefront in recent years.
If you grew up in Canada in the 90's, these commercials were pretty iconic. So much so, that Simu Liu ( Marvel's Shang-Chi) used the original premise as the basis of his main speech when hosting the 2022 Juno Awards (Canadian Music Awards.)
There is one subtle thing you may not have noticed in the office encounter where the American was teasing the Canadian. Watch again, the Canadian pulls the American's jacket over his head. That move happens sometimes during a fight in a hockey. A little added Canadiana. Thank you for being so interested in our wonderful country.
I heard that they modified the jerseys in the NHL to make jacketing harder to do (some sort of hook & loop, I think?) which is why you don't see it very much anymore. When the ads aired, it was common is just about every hockey fight.
The Pet Beaver is one of my favorite commercials of all time. I remember seeing it on TV while attending college in northern Alberta and my drinking buddies and I were all laughing our asses off! 😂
The my name is Joe commercial is probably the best piece of marketing ever conceived in Canada. It was quite literally everywhere, everyone was repeating it.
My boyfriend is from Canada but he lived in the Netherlands for years and years so I made him a shirt that says "I am Euronadian" and he still wears it to this day.😂
As a Canadian mother of a boy who played hockey his entire life, I can confirm those are not dents, they are indeed goals… and as the designated driveway goalie, I had goals all over my body too.
Four boys in hockey here, one was a goalie. Spent the best years at the rink, made many friends all over Atlantic Provinces.. cheers hockey mom 🍻 this Canadian is for you 😊
Incredible memories of a time when Canadian beer commercials reminded us how we are connected in the pride of being citizens of the greatest country on earth.
Love the beaver one 'cause he's my cousin. Had no idea he'd done this - was a total surprise the first time I saw it on TV. His name is Cary Shields and he's also a singer/songwriter and had the lead in Rent in Toronto when it first came here 20+ yrs ago. So nice to see this included in the compilation!!
When I was a kid, my parents didn't like us to watch beer commercials, they'd usually mute them. But Joe's rant was loved, honoured, memorized, and frequently repeated in our house. I don't think we Canadians had ever thought about how proud we were of all those things, but we've never forgotten since. 🥰
It's true. I remember in the 90's there was a lot of talk about the Canadian identity and what it really meant to be Canadian. (At least in Ontario. Some places, like Newfoundland, had and have a strong sense of their own identity.) This commercial certainly did stand out. I feel like it was the wars in Iraq and Afghanistan where the questioning was put to rest. The U.S. did something and we didn't follow. With all that has happened since, the divide has gotten larger.
I’m Scottish and Canadian. Not all Canadians drink Molson. I love my name is Joe and I am Canadian but I loved your face while he was saying that. Our country is amazing, lots of amazing people of all races, cultures, religions. My name is Tricia and I am Canadian and I love my country and I am so proud and honoured to be born and raised here for the past 49 years.
I am 35 years old and everyone I know, EVERYONE, knows this commercial. It is at least for me, the most successful commercial ever. It is engraved in my brain. And everytime I watch it I have goosebumps. Joe is fucking awesome.
12:35 "Joe's rant" It is a CLASSIC! I'm Canadian and every Canada Day I watch Joe's rant because it is a super pump up in my heart. You'd never have a beer named "American"
Canada is a fucking joke. A joke of the world. We have NO unifying culture at all, and every immigrant runs to their diaspora to speak the language they came here with, and really don't give a shit about this country other than "it's a great place to make money"
I’ve driven 700kms to play one hockey game…and it was worth every minute of ice time…and what happens on the ice stays on the ice. We shake hands after every game to show respect to your fellow competitors. I AM CANADIAN 🇨🇦
Dream on dude. You're being replaced, unfortunately. I don't have cable or watch TV as it makes me puke, but have you been paying attention to where this cuntry is going?
I first saw the "My name is Joe," commercial while attending a Toronto Maple Leafs game live in the early 2000s when it first aired, and 18,000 fans started cheering so loud. Gave me goosebumps. I think they recently tried re-doing that same commercial with the same guy 20+ years later.
I don't play hockey or drink Canadian but I love these commercials and remember most of'em. "My name is Joe and I Am Canadian" is still quoted this many years later. The idea that we Canadians aren't proud of our country is often grossly underestimated because we're generally not loud flag wavers. I think this series is gold because it gives voice to that pride...without being rude or 'Canada F-Ya!'
@@user-jt2fw5wk7zwe can be proud of a few things that isn't connected to Trudeau like maple syrup. Where else can the world get it than from us. The US don't produce enough to export.
@user-jt2fw5wk7z if you hate us so much, why are you watching these videos? Why are you reading these comments where most of us love our country. I think the lady protests too much. You envy us. You want to be us. We are Canadians, and we are proud of our country. In our opinion Canada is the best place to live and deep down so do you.
The MY NAME IS JO commercial first played in movie theaters and it got CHEERS. It really became a part of Canadian history and the year that ad got big that actor on Canada Day was flown cross country to do that speech from one side to another. That was about the time Canada in general started thinking sod it time to start blowing our own horn.
Nah, if you were a young adult in the 1980s you had a “Proud Canadian” sticker on your wallet. You could only get them off the back of the Royal Reserve whiskey bottles, mickeys and 26-ers. Beer brands of choice varied but we all drank Royal Reserve when we drank rye whiskey 🥃 at least in my part of British Columbia.
um… it happened many times before these commercials, no matter how iconic they are! I backpacked UK/Europe in 1980 after high school and we were VERY PROUD TO be CANADIAN and had flags on our backpacks, t shirts etc. I still travel to this day and proudly declare my Canadian nationality. We are a highly respected nation. 🇨🇦
I literally giggled at the “cook with a flashlight” point! This is my husband & his buddy, at the barbecue, in 2 feet of snow, subzero temperature plus wind chill, in the middle of February.😂
Molson hit the winning formula at the time by tapping into the normally reserved Canadian Patriotism especially with the Joe Canadian commercial. P.S. There are many Molson ads you should see: (500 Miles, Anthem 90, Canadian buying the Moose bobblehead, Canadian spilling beer on shirt)
We Canadians do scrape our car windshields at well below -20 C in the dark. Btw: I *love* your Scots accent! Thanks for your closing words about our nation. We kinda like it!
The Beaver is truly a noble animal, the I am Joe and I am Canadian is truly a classic. These were a great series of commercials. When Team Canada plays Team USA the rivalry is real and taken very seriously. Canadians are glued to their TVs. Back in the day Molson Canadian was a very popular beer. The beer market has changed dramatically so I don't know it's standing in the market. Thank you for this it was a great trip down memory lane!!
Still my favorite beer been drinking it since I was 19 now 56 but I am not sure if the younger kids drink it or not today most of my friends it's either Canadian or Blue.
As a small immigrant kid, I loved this commercial growing up. It was a unifying chant in school growing up. Felt so proud every time it played. This commercial and the beer fridges really made an impression.
Molson Brewery was established in Montreal in 1786, the oldest brewery in North America. The Molson family still live in Montreal and own the Montreal Canadiens, the best hockey team ever ( Montrealer here!) The Molson family is originally from England.
I believe their original fortune was made ferrying immigrants from Quebec City to Montreal in shallow draft boats. If you get into the genealogy thing, you'll eventually find thousands upon thousands of passenger lists taking passengers up the St. Lawrence River for a fee. All controlled by the Molson family. The shipping season at that time ran from middle/late May to sometime in October, depending on the weather.
Although Montreal isn't bad, as a truck driver myself, WTF is with the roads, highways, narrow lanes, etc? I just got back from Montreal from making deliveries (to Provigo and Maxi stores) and will be back to or through tomorrow morning.
When the Brits sent soldiers and sappers into the new colonies, they had to guarantee them six pints of beer a day, so they had to establish a brewery. Same in India. They had to add lots of hops then to get the beer down around Africa to India without spoiling. Then the breweries sprang up later.
Not sure what the teens do now but any of us who grew up in the 70's and 80's can certainly relate to most of these.Road trips,pit parties,beer league hockey,etc.
Having just found this, I loved it. Yes, I vividly remember ALL those commercials. There really wasn't any others like them at that time. We still talk about the "I am Joe, and I am Canadian!" William Shatner even did his own version to open the Montréal comedy festival one year. It's on youtube too. Worth a watch IMO. But, not being a beer drinker, I have no idea what Molson tastes like, but have been told it's one of the better ones.
Loved this!! I've been a flight attendant at Air Canada for 36 years. I still say, ''Sorry, do you mind putting your chair back up for landing?" Proud Canadian.
Pride in our National identity. Highlighting what makes Canada unique from the US. Celebrating Canadian culture. We all felt this when the Joe ad aired. It still holds up.
These were ICONIC! I remember this as a kid and YES it was a huge! They were all incredibly successful commercials in the late 90's to early 00's. That last commercial was the best one! I distinctly remember tearing up a little the first time I heard it. People still reference it. lol It's still, to this day, one of my favourite commercials / ad campaigns. Thanks so much for reacting to these!
These ads were a part of my childhood! The internet ads they used to do were also amazing. One example was that they would set up a big red refrigerator in the middle of a city and in order to get the fridge open, people needed to say "I Am Canadian" in multiple languages.
I am Canadian, Je suis Canadien, Ich bin Kanadier. I need help with other languages. I saw one where they had to sing the National Anthem to get the door open.
The commercial is still one of the most uniting things I have experienced in Canada. It was so popular, “Joe Canadian” even went on tour across the country so people could see him perform the commercial live. Imagine paying to see a live version of the ad. Soon every place had their own version or spin of the ad. My favorite version was, “My name is Buddy! And I am a Newfinlandar!”
Thanks for the memories, there was a time when Canada didn’t show its pride in itself and then Joe Canadian showed up and showed us and the rest of the country with true Canadian humour that We Are Canadian (Beaver included) lol
I miss those commercials so much! They were the best. As a French Canadian, I would jump up full of pride mostly during the women's hockey Olympics against the state. I would cry, win or lose lol Mert I think you are a Canadian at heart...
I'm Canadian and i mostly or only saw these commercials watching playoff hockey games. i memorized the commercial " when you think of Canadians you might ask yourself, why are we the way we are? the answer is laying underneath us, literally", just for the party bus in New Zealand...it was dope, i happened to be the only Canadian on the bus too. All you Canadians, i represented us well!
That first commercial you showed was filmed in our living room. It took 32 takes before they were satisifed with that laugh. A day to set up, a day of filming and a day to get our space back to original.
My name is Jerbs and I'am Canadian! I live on Vancouver Island on the west coast and these commercials are absolutely Canadian icons for sure! We are nice right off the bat but don't cross us or you'll be "Jerseyed" dusted off and offered a beer! Stay awesome 👍🏻🇨🇦
A true Canadian folk guy is Stompin' Tom Conners! He travelled from East to West with songs from everywhere he went. I believe you will fall in love with the guy, we love him
Fun Fact the Canadian on Molson Canadian is red and blue because it's the colors of Toronto Maple Leafs and Montreal Canadians. 2 Hockey teams in the NHL.
The best part of the office fight was the Canadian pulling the guys coat over his head before pounding the piss out of him like a hockey jersey. And the Ice scraper..... Man you know its a cold day when you have to scrape the inside of the windshield too! Love the vids keep em coming eh!
“My name is Joe and I am Canadian” is a legendary commercial. It is still talked about 20 years on.
Still the best commercial
I can (and 100% did) recite the whole thing! 🤣 There's also a glorious Quebecois parody ("Guy commercial")
I watch these on canada day and feel more patriotic than with anything our government comes out with lol
@@Elleina1907 I like both. Haven't heard the Quebecker one in ages, but it was hillarious.
@@Elleina1907 I remember people doing parodies of the my name is joe and I am Canadian! There was the French Canadian version. “My name is Jean Guy, and I am not Canadian!”
I AM CANADIAN...and I hearby designate you as an honourary Canadian as of March 22/24. You have clearly shown a sense of humour and expressed affinity to our national sport, beverage preferences, respect for beavers, and just a general je ne sais quoi but damn at least we're not American - god bless their hearts. Welcome to Canada...
iI'll buy the first round and we'll make sure yer safe when you get pie-eyed as the night wears down
I AM CANADIAN...and I second your nomination. Much more fun to watch you understand the Canadian sense of humour, than to have to watch "that" American youtuber fall on his face trying to do the same. Second rounds on me ;-)
I'm a 70 yr old from Alberta that's played his share of hockey and drank more than my share of Canadian. I believe in sudden death overtime, 3 day weekends, big fireworks on Canada Day, helping to push a car stuck in the snow, Lord Stanley's Cup, time and a half for overtime, barbecuing in the winter and taking my dog everywhere with me. I am Canadian.
From Saskatchewan: Keep truckin' dude. I played old timers hockey all over the US and Canada until 83 years old. Ever go to the Snoopy tournament? That's our chance to prove to Americans their beer tastes like panther pee. Now 90 amd missing the hockey crowd.
@@billfarley9167 Greetings, brother. Canada is the only country in the world where hockey is an actual part of our DNA. I still remember the Summit Series in '72, when an entire country collectively held it's breath until Paul Henderson pulled the trigger. The roar of Canadians cheering was probably heard in Kansas. It will always be our game and our heart and soul. Cheers from your Alberta neighbour.
I am you. Just in Ontario. (London) Well said young man. Family out there. Thinking of catching you up.
Amen Brother!
@@Martin.Wilson Christmas was time to get/give or grab, skates… sticks…skidoos… and sneak a little snuff, and then duck! for the puck, ball or some big brothers flying fists. Lol. No malice or hostility in any of it, it was just a part of growin up. We all knew how to drive/ride/shoot by the time we went to school back then.
These commercials actually did more for Canadian unity than the Canadian government did
Heck yah we we proud of our country and what we were known for those are the commercials anyone from the 80s and 90s remember still to this day and get sucked right back into it like it was yesterday and felt that pride ready to yell out i am Canadian there was actually quality tv regardless if you had peasant vision and if the weather was right and the rabbit ears were in the sweat spot you may get a 4th channel on Sunday and so much more that every Canadian knew and loved and was proud to stand behind how times have changed
Ostensibly. Most of us are noobs obsessed with the NHL playoffs and likely don't take the time to find out more concrete attempts at unity that were obscure or subtle, too much for the average person to pay attention
Too bad there wasn't a state run beer company lol
That's because Beer brings us together.
#Facts
So true.
I'm Canadian and I remember all of these commercials.
The office worker pulling the jacket over the rube American...classic move in a hockey fight. Grab the jersey, and the fight strap, pull it over buddy’s head. Classic.
The scene where he grabs the guys jacket and pulls it over his head is a fighting technique used in hockey called "Jerseying" where u haul your opponents jersey over his head like that immobilizing him so you can beat the crap out of him. Nobody knows why there is so much fighting in hockey. we just love it. hahaha
Literally scanned the comments just to find this one. Spot on.
I didn't get the significance of that move until you pointed it out. Just goes to show, you see something enough that you assume everyone recognizes it for what it is.
Brilliant commercial!
Same here...wanted to make sure the significance wasn't lost eh?
I don't even like hockey, but came to the comments to make sure someone pointed out the jerseying, it kind of upset me that he missed the Canadian stereotypical fight move in his discussion on how stereotypes were used in that one as a weapon against the Canadian. The whole energy of "I'll show you a F*#king Canadian stereotype, eh!?" Is a lot bigger of a joke than just "Canadians will throw hands".
If you buy a branded hockey jersey that says it was used on ice, you can check to see if it's authentic by finding the Jersey Strap. Real jerseys have an attachment that hooks onto the pants to prevent it from being pulled up over your head. It used to be a penalty if it wasn't fastened.
Hello from Alaska! Canadians are the best neighbors. They even offered us help in 2018 after a huge earthquake...before the U.S. did. We love Canada!!
Aww, hi there Alaska!! I always thought Alaska should get an honourary Canadian citizenship! You're freezing up here with us! 😁
👍🇨🇦
Alaska is like the eleventh province. 😄
@@my3dviews More like a 4th territory! 😁
@@knittingnickel Alaska has a way bigger population than any of the territories and more people than two of the provinces. So, if it was part of Canada, it would be a province.
One question: why does a Scottish man living in Malaysia want to learn about Canada and Canadians? What a unique, kind person you are! You certainly are one in a million! 🇨🇦😃👍🏻
The earliest Canadian settlers were Scottish.
The Canadian military has a lot of Scottish bagpipe culture woven in.
You probably hear a lot of bagpipes at Remembrance Day parades.
It's sad that Canada has forgotten its roots.
@@prioritytarget7157 When you check the Canadian government website, you’ll find that the earliest settlers were the Vikings, followed by the English, the French and the Portuguese in the late 15th Century, all exploring the coastal areas of Canada. John Cabot took possession of Newfoundland for England in 1497, followed by Jacques Cartier exploring the Gulf of St. Lawrence on behalf of the King of France in 1534, eventually taking possession of the land around the Gaspé Peninsula and founding Montréal and Québec City. So no, the Scottish were not the earliest settlers in Canada.
@@prioritytarget7157 I haven't (Irish-1795) and I'm sure we have many people who feel the same way.
@@billfarley9167 They call us the "fringe minority" while we're being Protestants protesting against the Catholic Prime Ministers.
Our earliest PMs were very Protestant.
John A. Macdonald was even a member of the Orange Order and would be furious that know that Canada has had French Catholic Prime Ministers.
@@prioritytarget7157It was the crappy immigration system,not real Canadians wrecking our culture. Mass immigration of everything but English or French speakers and third world countries. A disaster from the get go.
These commercials were hugely popular and reinforced Canada's unity and national pride!
Notice how something this unifying doesn't exist on canadian TV anymore?
they did..i was there
And how emotional and irrational consumers can be
Can confirm
Nowadays, our government and academy would claim these commercials are, "not diverse enough with toxic masculinity, all characters are far Right wing extremists who are white nationalist" The new Molson Canadian commercials would be gay with only BIPOC transvestite actors
Joe’s I am Canadian speech was a true cultural touchstone. It was beloved by all.
The song is even better IMO, shame it wasn't included.
This commercial is still one of my favorite all these years later. I dont drink beer but man this commercial made me feel as proud to be Canadian as when we won the gold medal in mens and womens hockey in the 2010 vancouver winter olympics
That speech at the end was what started the "I am Canadian" slogan and is still the most patriotic thing ever broadcast on Canadian Television.
Its extremely good. Last few hours of the Vancouver Olympics ought to take the top spot though.
Patriotic maybe but house hippos are cuter and as iconic.
We need this now.
@@ToudaHell I love all those old CCA PSAs. What's your thing was a personal favourite of mine, as well as the three Stay Fit ones with the the chase, ice cream truck and the kid having his pokemon card blow away with the wind.
As a Canadian. I wish they would bring that last commercial back. I think we as a country really could use the reminder of what makes us a strong, incredible country!
Me too, but Molson was bought by the American company Coors.
@@heathermcnabb5289 I think specifically to prevent the "I am Canadian" from running again.
Have you seen William Shapner's I Am Canadian bit?
Simu Liu did a great updated take on this a few years back when he hosted the Juno Awards. :)
@@Stingray42285 no I’ll look for it!
"They're not dents, they're goals". In 2009 I bought a 5-year-old house that had been owned by a couple with three teenaged boys. The basement was unfinished, which meant that it had been framed, insulated, and covered with plastic vapour barrier. There was an octagonal section under the kitchen breakfast nook. In that corner alone, the plastic vapour barrier was riddled with holes. I took more than 140 pucks out of the fibreglass insulation before I drywalled the place. Still have them in a wire basket downstairs. And yeah - I am Canadian.
The only thing that surprises me is they abandoned 140 pucks. We would've taken out the insulation to get them back - lol.
Great story!
That's hilarious Donald! Thanks for sharing!
Great story. 😅
That's hilarious. My brother and I used to practice slap shots on my parents garage door. My dad even used tape to put on X for taking shots at. 40 years later, they still live there, and the door still has all the dings in it. Lol
I’m Canadian. When that last commercial came out it made us all very proud. It still brings tears to my eyes. Molson Canadian is a great beer btw
12:34 When the first "I am Canadian" commercial came out, it was a massive hit. It gave Canadians ~unapologetic~ permission to be proud of who we are for the first time in my life.
I'll never forget that man on the stage, and his building energy:
"It's about, not aboot... A chesterfield is a couch... Canada is the second largest landmass, the first nation of hockey, and the best part of North America!"
@@The_Winsome_Pixie Until the 2010 Olympics in Vancouver!
@@margaretjames6494 I still say the gold medal game against Russia sucked bad. They didn't seem to care and were just going through the motions. The US vs Canada game should have been the gold medal game, it was amazing.
And always be CANADIAN.
I think the one thing that is really important about being a Canadian, is we really don’t care!
let people think of us what they will, we know who we are, and we are proud of that.
Some things just do not have to be yelled from the rooftop. 😉
@@Qikdraw I don't get it. In 2010, the gold medal game was the US vs Canada.
The last commercial "I am Joe and I am Canadian" has become the most famous and iconic commercial here in Canada. Everybody knows it. "Joe" in the commercial is an actor from my home town of Truro, here in Nova Scotia, Canada. He went on to become a national radio presenter on CBC radio and now has his own radio show out of Halifax.
Yep. That & the house Hippos commercial are the best!
No, the, most remembered commercials are the Heritage ones.. Like "I smell burnt toast"...
And probably the *MOST* parodied of all Canadian commercials...even William Shatner (Capt. Kirk) got into the act.
Hinterland Who's Who, Canadian Heritage Minutes, and House Hippo...all iconic, all recognizable - Hinterland Who's Who just from the sound - and all will bring back memories if someone just mentions them.
Yes, Joe is quite famous as a stereotypical Canadian, second only perhaps to "Mike from Canmore"...
@@robertsmith4681 Fun fact about that. When the Air Farce was doing their radio show, and taping in various places around Canada, Mike was always from some small town nearby the place they were taping in. It was only when they moved to television did they settle on Canmore.
Love all of the commercials ❤..I'm a proud First Nations Canadian. I do love our beer, great taste, you'll enjoy the buzz 😊. Thank you for your videos and acknowledgement to Canadians.
pulling a shirt/jacket/jumper over someone to get control in a fight is a hockey technique known as the "Jersey".
My brother was an expert at that lol
Yes! That’s what makes this commercial so funny is the hockey move!! 😂😂
yeah, it's the "traditional" move to signal a fight is over and people may now break it up.
I say this as security. It was part of our little... cultural reactions training. Certain nations/cultures have reactions or behaviours to watch out for. For example the French and English like to start fights with headbutts.
So much so there is a "fight strap" on jeresys to prevent it and a penalty when it happens. "Players who engage in a fight without a fight strap and have their jerseys pulled off will receive an automatic game misconduct"
Molson also had beer fridges spread out in different cities around the world, that could only be opened with a Canadian Passport....Pretty cool to watch.
I love those ads. Another beer fridge required people to say "I Am Canadian" in a various different languages before it was open. It was cute to see the people trying to figure it out - and a pretty darn good message too. It's crazy a beer ad can be seriously touching!
I loved that passport idea. I wish they were still doing it, even so that Canadians could pass out beer to others. You know, like Canadians do.
best commercials ever
Remember the mini kegs 😂
Awe that would be great to bring people together again!
I remember seeing the "Joe Canadian" commercial for the first time after a game of curling in Red Deer while having a beer with the opposing team. The entire lounge stopped talking when the ad came on, and loudly roared afterwards. It instantly touched a nerve.
The "My name is Joe, and I am Canadian" is probably the most beloved commercial in Canada. 🇨🇦
We Canadians were super excited about that commercial. ❤❤
LOL, not if you drank Ex. ;)
In the States, Molson's Canadian is just called Molson's,
ua-cam.com/video/s4W3oPvcn-k/v-deo.html
I remember William Shatner doing his own version of that speech, just search for "William Shatner I am Canadian".
Joe and the house hippo. Legends
@@brainfreeze1925 It's Molson Canadian, not Molson's.
I love the I am Joe, one. When it came out, Canadian pride swelled, and the whole country was talking about it. It was amazing.
The words are on the wall of a restaurant called Joe Beeverz. It always makes me smile
The fight in the office (with the pulling of the top over the head) is how hockey players do it. These commercials were fabulous!! Takes me back. ❤️🇨🇦
That one always made me cackle 😂
Totally! He jerseyed him just like in a good hocky game fight 😂
Canada is filled with people of Scottish descent. A province of ours is called Nova Scotia meaning "New Scotland". Thanks for reviewing these, brings back memories!
Can confirm. My grandparents were Scottish and Cree from Saskatchewan, and now we're all in B.C.
As a happy Canadian, these commercials really do speak to the personality of the country, I can relate to every single point stated
It's pronounced zed not zee lol
I don't think Joe's Canada exists anymore.
Yeah…not anymore
I still can't get over the fact that the actor who plays "Joe Canada" (Jeff Douglas) has been working in Canadian radio since 2010.
"I don't know Jimmy, Sally or Suzie from Canada although I'm certain they're very, very nice." is legit a sentence that defined the kind of Canadian I want to be.
Molson is definitely known for these commercials. They're popular because they're funny of course, but also because they are 100% accurate about Canadians' experiences when dealing with many Americans. The commercials are much more of a social commentary than I think people outside of Canada realize.
Here in Canada, were going though some tough times politically. This video reminded me what it means to be Canadian. Thanks mate. Appreciate that!
Lol agree❣️
Canadian as well, yeah political. But a lot of it is BS from the media, keep the faith my friend. We Are Canadian :)
@@ConstructionKronies Canadian is pretty mid, but Molson Export is decent.
Also Sleeman's and Granville Island Brewing make much better products anyway. Moosehead also.
@Nick Andres +1 for all those beers you just named. Those are my go to for summer time.
PIERRE!!!!!!!!! NOT FOR LONG FRIEND!
“My name is Joe. And I am Canadian”. It all started with that one commercial. I still get goosebumps when I see it.
As a Canadian. I can admit. As nice as we are. Never piss us off. It won't end well.
Yep I agree, and us french canadians also
@@francinemilette8535 Canadians are canadians. You wounder why the rest of Canada hates the french parta.
I do it all the time. It works out fine.
The Kaiser found that out at Vimy Ridge.
As Canadians, we are a nice friendly bunch. We will help a total stranger push their car out of snowed in parking spot. We are likely to apologize to a wall for bumping into it, just as much as we are likely to apologize to you for you bumping into us. We will drive as far as we have to in a blizzard if it means helping someone out. Our tiniest of towns will welcome 10s of thousands of stranded travellers with open arms and hospitality...like we did on 9/11. We will gladly help however we can whenever we're asked.
But NEVER mistake a Canadians kindness for weakness. Because we will show you just what the phrase "kill them with kindness"...means to us 🙂
The specific audio at the end of the last commercial, where Joe proclaims: "I AM CANADIAN!" is still iconic to this day. The powerful delivery, the sweltering pride, the hockey-announcer-like reverb. Absolutely nailed it!
The part about the I AM CANADIAN commercial, that absolutely kill me every time is adter he loudly says I AM CANADIAN, there's that embarrassed little "Thank you"... always makes me LOL
@@zubeezed I went for sweltering as a combination of swelling and searing. I thought it was clever.
Those commercials bring back so many memories.
Scraping your windshield in Canada is an art form. Gotta make sure your wipers don't freeze overnight. Combination defroster, elbow grease, familiy secrets and the right type of scraper is knowledge passed down from father to son, lol.
Considering a large portion of Canadian culture comes from Britain and specifically Scotland (our first Prime Minister, John A, Macdonald, was from Scotland and Nova Scotia literally means New Scotland) so it's not surprising that you relate as much as you do to Canada! 🇨🇦❤️✌️
There are more pipe bands in Canada than there are in Scotland!
@@klondikechris LOL I have no doubts about that, my grandfather was a bag piper!
We also win A LOT of competitions
I was thinking the same thing - except maybe we relate to Mert because of Scotland's influence on Canada!
Good point!
That last commercial gives all of us Canadians a tear in our eye every time we see it, even now, many years after it used to air on TV.
OMG ... Thanks so much for bringing some of these back. I remember laughing and laughing every time they came on! I think that my favorites were the one with the young man on the stage telling us what makes us Canadians & the pet beaver....and yes we do barbeque in the dark & wipe the snow off of our cars with our sleeves. Godspeed everybody ... I am Canadian 🇨🇦
I swear these commercials kickstarted a whole new level and era of Canadian pride lol
Bud light should hire these guys for advertising. Lol
I was in a packed movie theatre in Ottawa (our capital 😉) on a Friday night when they showed the My Name is Joe & I Am Canadian ad before the movie. The crowd went NUTS … applauding and cheering … It was amazing. Great memory 😊 🇨🇦
Holy cow yes that happened once for me at least once. That was the biggest hit commercial in movie theatres.
Joe is and always be our unsung hero... #iamcanadian🇨🇦
I worked at the ad agency that put together the final ad, which was the start of it all. From my memories (I worked on the print side of things): Jack Bensimon, our principal and client service guru found the insight. Writer: Glen Hunt, Art direction: Jamie Way, Creative Director: Peter Byrne. We sold a shit-ton of beer, and there were fun times.
Okay, just posted something about that ad, which may not be true, so correct me if I'm wrong; was the actor who played "Joe" actually not a professional actor but also someone who worked at the agency?
I've never met the guy and don't know his professional situation. He didn't work with us at the agency, but maybe as a third-party? I don't think so, but I don't know for sure.
The actor is Jeff Douglas from Truro Nova Scotia.
@@Sharon-bo2se thanks for clearing that up
That commercial is legendary in two camps, with Canadians and with advertising people. It may not be well known internationally but you can bet ad men know about it.
I am Joe and I am Canadian. Gives me shivers of pride each time and I don't drink beer.
I’m not sure pride means the same thing as it did when these ads came out😂
@@jimdevlin4949 Yeah, I'm not sure how long we could have hung onto the idea that "at least we aren't American" as the source of our national pride. That was always pretty shallow, and it means even less as own history of abuse and genocide has come to the forefront in recent years.
They REALLLY need to bring these commercials back.
Joe still gives me butterflies every time I hear him. Love it! AND I AM CANADIAN.
If you grew up in Canada in the 90's, these commercials were pretty iconic. So much so, that Simu Liu ( Marvel's Shang-Chi) used the original premise as the basis of his main speech when hosting the 2022 Juno Awards (Canadian Music Awards.)
William Shatner once did a parody of "The Rant" at Just For Laughs
There is one subtle thing you may not have noticed in the office encounter where the American was teasing the Canadian. Watch again, the Canadian pulls the American's jacket over his head. That move happens sometimes during a fight in a hockey. A little added Canadiana. Thank you for being so interested in our wonderful country.
I heard that they modified the jerseys in the NHL to make jacketing harder to do (some sort of hook & loop, I think?) which is why you don't see it very much anymore. When the ads aired, it was common is just about every hockey fight.
"My Name is Joe and I am Canadian" is one of the best commercials ever. Still mentioned and talked about till this day.
I was mouthing the words as it was rolling...as I'm sure just about everyone was.
The last commercial is the greatest Canadian commercial ever… LEGENDARY! 🇨🇦
The Pet Beaver is one of my favorite commercials of all time. I remember seeing it on TV while attending college in northern Alberta and my drinking buddies and I were all laughing our asses off! 😂
The my name is Joe commercial is probably the best piece of marketing ever conceived in Canada. It was quite literally everywhere, everyone was repeating it.
My boyfriend is from Canada but he lived in the Netherlands for years and years so I made him a shirt that says "I am Euronadian" and he still wears it to this day.😂
The house Hippo is the best PSA tho
As a Canadian mother of a boy who played hockey his entire life, I can confirm those are not dents, they are indeed goals… and as the designated driveway goalie, I had goals all over my body too.
Good on you sweetheart and all those mothers who got up at 5/6 in the morning to take their son(s) to a game or practice.
Four boys in hockey here, one was a goalie. Spent the best years at the rink, made many friends all over Atlantic Provinces.. cheers hockey mom 🍻 this Canadian is for you 😊
Incredible memories of a time when Canadian beer commercials reminded us how we are connected in the pride of being citizens of the greatest country on earth.
Love the beaver one 'cause he's my cousin. Had no idea he'd done this - was a total surprise the first time I saw it on TV. His name is Cary Shields and he's also a singer/songwriter and had the lead in Rent in Toronto when it first came here 20+ yrs ago. So nice to see this included in the compilation!!
Cool!
Holy shit a beaver using youtube
@@WhitebreadMF 🤣🤣
The beaver one was always my favorite.
They are all great, but the pet beaver attacking the guy in the bar is the funniest by far.
When I was a kid, my parents didn't like us to watch beer commercials, they'd usually mute them. But Joe's rant was loved, honoured, memorized, and frequently repeated in our house. I don't think we Canadians had ever thought about how proud we were of all those things, but we've never forgotten since. 🥰
It's true. I remember in the 90's there was a lot of talk about the Canadian identity and what it really meant to be Canadian. (At least in Ontario. Some places, like Newfoundland, had and have a strong sense of their own identity.) This commercial certainly did stand out. I feel like it was the wars in Iraq and Afghanistan where the questioning was put to rest. The U.S. did something and we didn't follow. With all that has happened since, the divide has gotten larger.
The William Shatner version of "I am Canadian" is so fun!
I’m Scottish and Canadian. Not all Canadians drink Molson. I love my name is Joe and I am Canadian but I loved your face while he was saying that. Our country is amazing, lots of amazing people of all races, cultures, religions. My name is Tricia and I am Canadian and I love my country and I am so proud and honoured to be born and raised here for the past 49 years.
I’m Canadian and I relate to ALL of it! A friend who is a goalie is as valuable as a friend with a pickup truck 🛻
My best buddy is a goalie, has the key to the local arena and drives the zamboni. He is a very popular guy from September to April.
And as always, if no dedicated goalie is present to a game, the fat one is.
@@sophiamarchildon3998 best comment ever!!
@@sophiamarchildon3998My brother in law and nephew are goalies and they are always on call for games.
I saw a pickup in Yellowknife, NWT with a bumper sticker that said, "Yes, this is my pickup and no, I won't help you move."
I am 35 years old and everyone I know, EVERYONE, knows this commercial. It is at least for me, the most successful commercial ever. It is engraved in my brain. And everytime I watch it I have goosebumps. Joe is fucking awesome.
12:35 "Joe's rant" It is a CLASSIC! I'm Canadian and every Canada Day I watch Joe's rant because it is a super pump up in my heart. You'd never have a beer named "American"
Reminds me of the joke “why is American beer like sex in a canoe? Fu*&ing close to water!”
@@phoebegraveyard7225 LMFAO
Canada is a fucking joke. A joke of the world. We have NO unifying culture at all, and every immigrant runs to their diaspora to speak the language they came here with, and really don't give a shit about this country other than "it's a great place to make money"
I’ve driven 700kms to play one hockey game…and it was worth every minute of ice time…and what happens on the ice stays on the ice. We shake hands after every game to show respect to your fellow competitors.
I AM CANADIAN 🇨🇦
and the beer league hand shake/glove slap at the end of many beer league games
Dream on dude. You're being replaced, unfortunately. I don't have cable or watch TV as it makes me puke, but have you been paying attention to where this cuntry is going?
You didn't even leave the province did you...😂
I’ve driven 500km in both directions just for a piece of tail. 1000kms. Plus a speeding ticket each way.Dumb but oh so fun.
I first saw the "My name is Joe," commercial while attending a Toronto Maple Leafs game live in the early 2000s when it first aired, and 18,000 fans started cheering so loud. Gave me goosebumps. I think they recently tried re-doing that same commercial with the same guy 20+ years later.
I don't play hockey or drink Canadian but I love these commercials and remember most of'em. "My name is Joe and I Am Canadian" is still quoted this many years later. The idea that we Canadians aren't proud of our country is often grossly underestimated because we're generally not loud flag wavers. I think this series is gold because it gives voice to that pride...without being rude or 'Canada F-Ya!'
Same with me.
We don't need to wave our flags everywhere. It's on every table across the country on bottles of golden sweetness.
@@user-jt2fw5wk7zwe can be proud of a few things that isn't connected to Trudeau like maple syrup. Where else can the world get it than from us. The US don't produce enough to export.
@@user-jt2fw5wk7z Whatever it takes dude.
@user-jt2fw5wk7z if you hate us so much, why are you watching these videos? Why are you reading these comments where most of us love our country. I think the lady protests too much. You envy us. You want to be us. We are Canadians, and we are proud of our country. In our opinion Canada is the best place to live and deep down so do you.
The MY NAME IS JO commercial first played in movie theaters and it got CHEERS. It really became a part of Canadian history and the year that ad got big that actor on Canada Day was flown cross country to do that speech from one side to another. That was about the time Canada in general started thinking sod it time to start blowing our own horn.
I remember that!
These commercials never get old, love them
It really is the best part of North America. When I saw Joe walk on stage I smiled, knowing what was coming...like everyone else here in Canada knew.
It took a beer company to get us to stand up and proudly say " I AM CANADIAN"
we said it before. Now with Molson, we say it without saying "sorry" :)
@eyeonit469 I was going to say the same thing in my own comment... so yeah, agree with you 💯%
Nah, if you were a young adult in the 1980s you had a “Proud Canadian” sticker on your wallet. You could only get them off the back of the Royal Reserve whiskey bottles, mickeys and 26-ers. Beer brands of choice varied but we all drank Royal Reserve when we drank rye whiskey 🥃 at least in my part of British Columbia.
@@Lentiss I’ve never felt the need to say “sorry”. Just say’in :)
Happy two-four weekend!!!
um… it happened many times before these commercials, no matter how iconic they are! I backpacked UK/Europe in 1980 after high school and we were VERY PROUD TO be CANADIAN and had flags on our backpacks, t shirts etc. I still travel to this day and proudly declare my Canadian nationality. We are a highly respected nation. 🇨🇦
I literally giggled at the “cook with a flashlight” point! This is my husband & his buddy, at the barbecue, in 2 feet of snow, subzero temperature plus wind chill, in the middle of February.😂
Molson hit the winning formula at the time by tapping into the normally reserved Canadian Patriotism especially with the Joe Canadian commercial.
P.S. There are many Molson ads you should see: (500 Miles, Anthem 90, Canadian buying the Moose bobblehead, Canadian spilling beer on shirt)
I vote for another reaction to beer ads too! There are a lot of good ones.
We Canadians do scrape our car windshields at well below -20 C in the dark. Btw: I *love* your Scots accent! Thanks for your closing words about our nation. We kinda like it!
The Comercial at 4:15 when the Canadian pulled the Americans jacket over his head is what players do in a hockey fight
The Beaver is truly a noble animal, the I am Joe and I am Canadian is truly a classic. These were a great series of commercials. When Team Canada plays Team USA the rivalry is real and taken very seriously. Canadians are glued to their TVs. Back in the day Molson Canadian was a very popular beer. The beer market has changed dramatically so I don't know it's standing in the market.
Thank you for this it was a great trip down memory lane!!
Still my favorite beer been drinking it since I was 19 now 56 but I am not sure if the younger kids drink it or not today most of my friends it's either Canadian or Blue.
@@RobertBreedon-c3b FYI - Molson Canadian is still the number one beer sold in Caanda
I am Canadian and these commercials un-ironically touched my heart. 🍁
You absolutely have to come visit us here in Canada. You'll enjoy it immensely.
As a small immigrant kid, I loved this commercial growing up. It was a unifying chant in school growing up. Felt so proud every time it played. This commercial and the beer fridges really made an impression.
Molson Brewery was established in Montreal in 1786, the oldest brewery in North America. The Molson family still live in Montreal and own the Montreal Canadiens, the best hockey team ever ( Montrealer here!) The Molson family is originally from England.
Used to cut grass around their tomb in Mont-Royal cemetery as a 16 year old.
I believe their original fortune was made ferrying immigrants from Quebec City to Montreal in shallow draft boats. If you get into the genealogy thing, you'll eventually find thousands upon thousands of passenger lists taking passengers up the St. Lawrence River for a fee. All controlled by the Molson family. The shipping season at that time ran from middle/late May to sometime in October, depending on the weather.
So many things that are the oldest in North America seem to come from Montreal
Although Montreal isn't bad, as a truck driver myself, WTF is with the roads, highways, narrow lanes, etc? I just got back from Montreal from making deliveries (to Provigo and Maxi stores) and will be back to or through tomorrow morning.
When the Brits sent soldiers and sappers into the new colonies, they had to guarantee them six pints of beer a day, so they had to establish a brewery. Same in India. They had to add lots of hops then to get the beer down around Africa to India without spoiling. Then the breweries sprang up later.
The best is Canadians can laugh at themselves.
Not sure what the teens do now but any of us who grew up in the 70's and 80's can certainly relate to most of these.Road trips,pit parties,beer league hockey,etc.
Still happened in the 90s and 00s too. It is especially ingrained in small town culture
The Joe Canadian commercial is legit part of our national identity now.
Having just found this, I loved it. Yes, I vividly remember ALL those commercials. There really wasn't any others like them at that time. We still talk about the "I am Joe, and I am Canadian!" William Shatner even did his own version to open the Montréal comedy festival one year. It's on youtube too. Worth a watch IMO. But, not being a beer drinker, I have no idea what Molson tastes like, but have been told it's one of the better ones.
Loved this!! I've been a flight attendant at Air Canada for 36 years. I still say, ''Sorry, do you mind putting your chair back up for landing?" Proud Canadian.
That last one was the BEST!! We still love the RANT!!
Pride in our National identity. Highlighting what makes Canada unique from the US. Celebrating Canadian culture. We all felt this when the Joe ad aired.
It still holds up.
These were ICONIC! I remember this as a kid and YES it was a huge! They were all incredibly successful commercials in the late 90's to early 00's. That last commercial was the best one! I distinctly remember tearing up a little the first time I heard it. People still reference it. lol It's still, to this day, one of my favourite commercials / ad campaigns. Thanks so much for reacting to these!
These ads were a part of my childhood! The internet ads they used to do were also amazing. One example was that they would set up a big red refrigerator in the middle of a city and in order to get the fridge open, people needed to say "I Am Canadian" in multiple languages.
I am Canadian, Je suis Canadien, Ich bin Kanadier. I need help with other languages.
I saw one where they had to sing the National Anthem to get the door open.
These are the best commercials. Back when Canada still had an identity and we could be proud of it. Sadly it's been it's been lost now.
Sorry that you lost it. 😐 We true Canadians are proud of Canada and not put off by the negativity of others. 🇨🇦
I remember every one of those commercials. Thanks for the nostalgia, this put a big smile on my face 😊
The commercial is still one of the most uniting things I have experienced in Canada. It was so popular, “Joe Canadian” even went on tour across the country so people could see him perform the commercial live. Imagine paying to see a live version of the ad. Soon every place had their own version or spin of the ad. My favorite version was, “My name is Buddy! And I am a Newfinlandar!”
omg I forgot about that! I would totally have gone to see him!!
4:12 The extra funny part that you may have missed is that is a hockey fight maneuver, pulling the hockey jersey over the head to get some punches in.
Thanks for the memories, there was a time when Canada didn’t show its pride in itself and then Joe Canadian showed up and showed us and the rest of the country with true Canadian humour that We Are Canadian (Beaver included) lol
I miss those commercials so much! They were the best. As a French Canadian, I would jump up full of pride mostly during the women's hockey Olympics against the state. I would cry, win or lose lol
Mert I think you are a Canadian at heart...
MERT look up women's hockey... it's always about men hey? Oups sorry I'm offensive
I'm Canadian and i mostly or only saw these commercials watching playoff hockey games. i memorized the commercial " when you think of Canadians you might ask yourself, why are we the way we are? the answer is laying underneath us, literally", just for the party bus in New Zealand...it was dope, i happened to be the only Canadian on the bus too. All you Canadians, i represented us well!
That first commercial you showed was filmed in our living room. It took 32 takes before they were satisifed with that laugh. A day to set up, a day of filming and a day to get our space back to original.
"They're not dents, they're goals" legit gave me chills. God I'm glad you watched these. These are so iconic.
I pretty much have done a lot of those things as a Canadian I am Canadian!
Thank you so much! This was fun to watch. I would happily consider you an honourary Canadian!
My name is Jerbs and I'am Canadian! I live on Vancouver Island on the west coast and these commercials are absolutely Canadian icons for sure! We are nice right off the bat but don't cross us or you'll be "Jerseyed" dusted off and offered a beer! Stay awesome 👍🏻🇨🇦
A Brit, living in Malaysia, learning about Canada. This is what youtube is about.
Joe’s rant is my favourite one. It gives me the warm and fuzzies as a Canadian.
A true Canadian folk guy is Stompin' Tom Conners! He travelled from East to West with songs from everywhere he went. I believe you will fall in love with the guy, we love him
I love Stompin Tom
Fun Fact the Canadian on Molson Canadian is red and blue because it's the colors of Toronto Maple Leafs and Montreal Canadians. 2 Hockey teams in the NHL.
The best part of the office fight was the Canadian pulling the guys coat over his head before pounding the piss out of him like a hockey jersey.
And the Ice scraper..... Man you know its a cold day when you have to scrape the inside of the windshield too!
Love the vids keep em coming eh!