Micron Fab 10X Launch Animation

As part of the launch of Micron Technology's new expanded 3D NAND flash memory fabrication facility in Singapore on Sep 26, fFurious scripted and produced an animation that introduced a newly-created robot mascot.
The animation depicts the expansion of the facility with fun facts that connects with its geolocation, the manufacturing process, an insight into the 3D NAND chip and it's inclusion in our everyday lives.
Aligned with Micron's brand colours, language and typography style, the animation was designed to be projected over 3 adjoining screens in a virtual room setup (as simulated here) during the launch exhibition.