Larussell: Creating Viral Content, Independent Music Industry Success, Bay Area Influence

Larussell is one of the most dynamic rappers to come out of the Bay Area. In a short period of time, he has gained millions of followers and a national spotlight for his music and innovative approach to the industry. Growing up in Vallejo, Larussell was heavily influenced by the Bay Area sound while staying true to his authentic self. The result is a refreshingly honest, thought-provoking style of hip-hop that has attracted a diehard audience through countless viral clips on social media. With his collective Good Compenny, Larussell has innovated new ways to share his music. Achieving unprecedented success on his own, he has turned down offers from major labels like Def Jam in favor of creating his own independent pathways.
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Produced by DEO @deo415, videography by @mvp_kingced
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Sponsored by Amoeba Music, San Francisco @amoebasf
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History of the Bay Spotify Playlist:
open.spotify.com/playlist/3ZU...
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0:00 Being accessible as an artist
3:45 Vallejo
5:30 First exposure to hip-hop
8:15 Top 5 Bay Area rappers
15:05 Starting to rap
19:57 Working 9-5 jobs
28:33 Starting to create content
33:29 Going viral
39:17 Fake numbers
46:59 Independent success
51:56 Fashion style
1:00:47 Connecting with Russ
1:05:16 Record deals
1:16:08 Good Compenny
1:18:56 What is the Bay Area music scene missing?
#larussell #goodcompenny #bayarea #rapper #musicindustry #podcast #interview

[@josephsullivan9588]

The Bay Area always has something NEW but somehow also classic coming out all the time - Larussel is it

[@BiGGCaiN24]

Bruh dropping gems on the social media game. His mindstate is ahead of the game.

[@djbless115]

He right his message and feel of his music is really why I rock with him and I’m down south

[@geoall2710]

The Jay Z laugh though 😊

[@robinstuart1989]

Absolutely love how he thinks! Love his outlook on causal clothing and being comfortable with being yourself at all times.

[@bokay3900]

I'm proud of this new generation of Bay rappers....Simba, LaRussell, and Neph..

[@melrose951]

Bro one of my favorite artists out right now no lie. Shoutout the whole bay and the way they stay innovating. The Bay has always been an influence. Much love from the 951. 🫡👌🏿💯

[@mets831]

38:15 LaRussel touched on a point that is the reason the labels ain’t successful rn. That essence of a true A&R from the beginning of HipHop

[@marcoapinedajr]

How can anyone be mad at LaRussell? The man is pure positivity, ill lyrics, and delivers a dope message. Shit out to that young man. Bay to the core 👌🏾

[@steveberendsen315]

LaRussel for real changing the game.

[@MarkeithJohnson]

LaRussell takes HIS TIME with the music and his fans and family, one of the first rappers I’ve seen that just raps over the melody. Life raps and slaps 😅 this kid is the future TODAY!

[@producedbymaclo]

That’s one sharp young brother 🫡💪🏾🚀🌙

[@vtowntechy5000]

College Park, Shot out to LaRussell, my lil homie from our soil, the latest and greatest coming out the V!

[@Eli_Green_7-19]

You can tell bro really loves his life!! If you are miserable, take notes from LaRussel..

[@chiramcbeth]

His discernment is inspirational 💯

[@kaseekortiz]

I’ve probably watched every interview LaRussell’s done and all of his content. He always brings something special to a platform but this interview is definitely one of his best ones, you got a crazy 💎 with this one fr, I do my homework heavy 💯

[@Raw_Sun_Music]

Great interview! La Russell is a wise man!

[@winslowdonovanmusic]

This was incredible. So much value 🔥🔥

[@misterjahi]

Instant Classic LaRussell. When you hear his perspective you know the future of the culture is in good hands.
This is Hip Hop culture.

[@BThatDope]

I knew the album would come after 1M followers

[@seintsolomon]

Larussell just such a real one man

[@-_--m_d-6128]

Came into church myself and still gave the word!

[@BiGGCaiN24]

He said a lot in so little words with that one!

[@ninerfantb]

Two of the best doin it right now in Da Bay!! 🔥 much love and respect 🫡

[@destinyx1636]

brooo we need a part 2 one day. this was a classic interview

[@wfgdaniel]

Level of humility!

[@ThatfoolAL]

Legendary San Jose Fleamarket shoutout...

[@SuperMom-777]

Super Smart … The Bay is in Great Hands 🙌🏼 💟💯🔥

[@natecisneros5550]

This is making me wanna listen to his music now

[@afrikankingzent]

Y'all choppin that good game on here for real. Much needed convo

[@irvingrios2571]

Damn Dregs I can officially say your a pillar in the Bay Area and I’m from the IE San Bernardino ca. Same place where Hitboy from. I remember back when I was younger I use to make beats i sucked but you still rapped over one of my beats back in 2012 during those Gas Mask Colony days. I’ll always support you bro I remember you told me during our exchange that you worked with anyone cause you never know what can come from it. Now that I don’t make music I take that advice with me into my career as mechanic and small investor.

[@joseph_the_human]

I've never heard of this dude period. but it's all guud.

[@mets831]

Dope interview! Diggin La even more now

[@rogeliodelreal9059]

I like this dude... Good head on his shoulders fasho and it shows in his music

[@najeeisland5670]

This was a dope interview 🔥

[@smokey5100]

Dope interview 💯

[@djbless115]

That interview is rewatchable shout out dregs one and larussel dope interview

[@joshuacabonce]

Great interview fellas

[@NuEleven]

That was a Fire interview 🔥🔥 shout out to you, the bay, & LaRussell. Much love from CT 💪🏿

[@MADWEIRD]

Legendary

[@bigvaughntv]

HISTORY OF THE BAY🏆🏆🏆

[@Luteracks]

LaRussell for president 2028

[@arrow-gee]

The Greatest! 🐐

[@OutTheMudFilms]

Dropping gems!

[@aircnc9385]

Smart dude, nice interview dregs.

[@Ogmatty97]

Classic ✨

[@GasLeagueEnt]

Love this shit here … good game 💯

[@3rdworld-witch527]

Bro smart af, and really breakin down the game 🎉

[@Briana333]

We fuxks with LaRussell in Texas tough!

[@StreetPlayaTv]

🔥🔥🔥🔥

[@TheCleaners63]

That was hard

[@bayboy7074]

Dope interview

[@DamosTacos]

Amazing

[@rarevision-hn6le]

Good luck on running it back

[@TheCleaners63]

Leader of the New School

[@OutTheMudFilms]

1:21:07 I was wondering why Empire didn't drop a bag. Glad he spoke on it.

[@randysjanitorial9916]

Dis man said I don’t own a pair of jeans😫🤘🏾

[@Wakeup2CakeUpat8am]

Dope Interview Dope Content Dope Channel

[@twonrichpo1126]

👏🏼👏🏼💥💥

[@fatmark_shotthis]

🔥🔥🔥

[@bigmonk4596]

He laugh like a old school pimp😂😂

[@Mailrna]

❤‍🔥

[@Buddylove707]

I'm surprised u didn't bring no Huaraches😂 u put me on Huaraches and I mess wit em tuff now might have to try some prestos next

[@BThatDope]

Wonder what he talking about with Empire cause they give a 10/90 or 20/80 splits

[@ARCHANGEL215MICHAEL]

🎲🐍🎲

[@crisflores5293]

Aye G y'all ever have dre dog on this joint

[@user-kx3vq3cw8g]

You in fire dregs
Don’t stop
Urban Inspiration put me on with LaRussell

[@hilokalon]

100%

[@kincamell2]

Peace to The 707.

[@user-kx3vq3cw8g]

lol
58 mins
Cole be on the yt

[@user-kx3vq3cw8g]

The only thing big record labels could do at this point with you is shoot millions of dollars of music videos you got the rest

[@tjsykes3232]

Gotta make sure pops alright. 🫡🫡🫡🫡🫡