Short Form Content Is BROKEN. Can We Fix It?
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- Опубліковано 1 тра 2023
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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.
TikTok, UA-cam Shorts and Instagram Reels have taken over the internet and completely changed how we view content by spreading short form content and videos everywhere. But.. they are already failing. Meanwhile, long form content is having a reinassance, There is a way to save our brains from frying off retention hacks and that is.. joining forces.
This has been the most complex video I have ever tackled, both for writing and editing: if you like it consider joining the pack by subscribing! - Наука та технологія
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Use this method yourself first then we will use it.
@@ItsIthenBruh, this course was made by Enrico himself.
It would be so awesome to have an option to disable shorts/reels on youtube and instagram
I was thinking the exact same thing, thanks for bringing that up.
I have an extension that blocks shorts on UA-cam, and links to shorts only link to a regular video, that doesn’t loop and doesn’t have a feed. It’s actually noticeably helped my attention span and productivity.
But why on earth would they do that when most people dont complain and it keeps 'engagement' up? I believe they'll do the same thing as yt did for the 'disable autoplay for playlists' suggestion - ignore until people start doing things
I’m pretty sure you can disable shorts on the home page of UA-cam. Click the three dots icon in the corner of the shorts bar and click “dont show this again” and it should not show shorts again. This only works for the home page though, not the shorts page.
@@LucasPearce-yf8gi But this only removes this one exact block of shorts as far as I know...
UA-cam is getting better at recommending smaller creators with exactly the content i want to watch
That is why youtube is the beast of social network. They pay creator atleast
That's what i thought too! I found so many great smaller creators in the last months :)
@@ak-up8fg youtube is the top of all social networks and yet they still suck this truly says alot about the corruption of mainstream corporations
@@ak-up8fg not in all countries
I uploaded some videos for fun so I guess I’m a small creator
Ive tried to avoid short form content as much as I can but it's pretty much unavoidable nowadays. I even got stuck scrolling on Spotify before
Fr , it's been 3 days since I scroll on UA-cam shorts and I can say it's very very hard challenge for me at least
you can avoid it, you just dont want to stop using tik tok and instagram, its that simple
@@VonRibbitt and youtube, which you are on
Just delete Instagram/tiktok. I know it sounds impossible to do, just because how big they are in most people’s lives. After a couple of days you will forget they even existed, and start to appreciate the smaller things in life.
@@chaz2985 I use ig as one of me main ways of communication so I can't really just get rid of it
Funny thing, he actually utilized a lot of the strategies in this very video. Notice how there’s never a moment of silence in the video, there’s always some kind of music in the background, he’s never a single shot in front of the camera talking for more than 30 seconds, and he’s cutting to tons of stock footage? Yeah, retention and dopamine. But he has to do it, or else you would not have finished the video.
Yeah our attention spans are shorter due to TikTok, reels, and yt shorts
We need our short attention spans to be stimulated, thus the reason why there's gameplay under the video
Jokes on him, I didn't even watch this, I only listened to it
I have it playing in the background though
man what the hell
@@RamikinHordeBut you still noticed that there are no natural pauses, like the ones we make when breathing or thinking about words.
I genuinely feel a chemical reaction in my brain when I’m on tiktok for a long period of time (an hour), it genuinely feels brain rotting and degrading to watch, and it’s something that you have to notice yourself to realise it.
That is EXACTLY the reason why I've used that app maybe once or twice before deciding to forget about it entirely. It just feels like a waste of time, in a way.
Rotting is a weird way to put it. I would say it's more like it's trying to suck up the information but it's not getting the benefits of actually learning so it's more like a dry sponge.
Exactly, that's why I don't watch youtube shorts anymore. The only short form of content I do watch is Instagram reels but I don't spend much time on it either.
Im depressed and youtube shorts are heavily amplifying this feeling. Because my life already feels devoid of meaning the meaningless content fits right in there, making me waste away till midday or someone/thing pulls me out of bed
Yep I felt this as well whenever I used to watch a lot of short-form content. I felt a tingling sensation in my brain.
I agree, most Shorts are already just ads for longer videos. making that a baked in feature (linking to a longer video) would solve a lot of the current issues.
I once saw a short with a “based on a video” tag under the title at the bottom, so they are trying things
I don't really think so haven't seen that at all shorts are getting more popular without the need of long form
That'd be amazing
I legit came to find this comment.
Yes please, then I don't have to search the comment section for the link to the full video
Short form content is completely mind numbing and designed to encourage you not to think for yourself. Whenever i watch it i feel myself switching off completely, and try to stay away from it as best i can
short form content is the most horrendous ADHD trap that has ever been thought of
also mention the lack of creativity and originality as most content creators just reuse the same audio (god forbid the OH NONONO song)
Since the dawn of time, UA-cam has been my favorite media platform by far. From let's-plays and sketches to educational content, I loved the format of the content and the creators it rewarded. People like Mr. Beast, Mark Rober, or Markiplier, who have an admirable moral compass and can give a lot to the community.
One of the main reasons I loved UA-cam was because it differed from most social media platforms that push low-effort and low attention span repetitive content. On the contrary, UA-cam wasn't exploiting our brains' tendency to crave an immediate reward. Instead, it was full of longer videos that gave you knowledge or other long-lasting benefits instead of ADHD.
While the UA-cam community was one of the factors that influenced the content produced on the platform, a big role was played by the platform regulations and the UA-cam algorithm. The introduction of the algorithm that incentivised 10+ min videos and preferred watchtime over views massively helped to combat the rise of clickbait and promoted content that is entertaining throughout the whole video. This format was not only enjoyable to me and most of the community, it also prevented the creation of a toxic, attention-seeking environment that took over Instagram and Facebook, and thrives on apps like Musically and TikTok.
A couple of months ago, UA-cam introduced the Shorts sub-platform. While I was excited at first that the UA-cam developers are working on innovating the platform, it didn't take long for me to realize the negative impact of this feature. First of all, the Shorts represent everything that I (and most other people) don't like about other social media platforms, and the reason why UA-cam was my favorite one. Second of all, it's incredibly sad that instead of Shorts becoming a platform for short UA-cam videos, it basically became a second TikTok on UA-cam. Many Shorts are just reposts from TikTok, which means there is no effort needed to create such Shorts and it's really hard to compete with the flood of TikTok trash when you are a genuine UA-cam creator. The ability to post anything from TikTok on Shorts means free money for TikTok creators (and UA-cam, unfortunately), which in turn means less money for OG UA-cam creators, either those creating Shorts, or those creating old-school 10+ min videos.
The introduction of Shorts, a.k.a. "the second TikTok" to UA-cam adds no additional value to the platform or the society in general, and will likely result in a downfall of the original UA-cam content we all love.
After scrolling 30mins i felt like my brain is trying to process something but dont remember what
yep
Just because there are opportunities in the market doesn’t mean you should go in blindly. To understand the potential factors that contribute to your financial growth, I'll advise you to seek the help of a professional.
Man these bots are getting creative…
@@finn_ev3 bots having a conversation here haha
Tf happening here
Awesome video. I hope you’re right. Long form is definitely more fulfilling to watch (& create) imo. But sometimes I wonder if me saying that is similar to the archetypal old man saying “back in my day [we did things better]”
Fellow old man here. You'd think me ADHD would make me love short format content but I actually really hate it. I like content that actually answers questions. Content that explorers topics. Content where at the end of the video I know WHY 2+2=4 instead of just knowing that 2+2=4 but have no idea how we go there.
Even a lot long form content is trash that tells you stuff you already knew but prolonged to increase their viewer retention stat
The problem is that these videos are not focussed on content, they are focused on Attention. Only attention. They don't give a fk if they provide any content, you watched the video anyway.
@@IN-pr3lw Maybe but it doesn't do it while ruining your attention span.
@@M_k-zi3tn The topic on whether this stuff has actually decreased our attention span is actually an interesting discussion. There's evidence that claims it has but there is also counter evidence to say it hasn't. Apparently this argument has been going on for much longer than smartphones have been a thing (in other generations). There is a really good UA-cam video on this but I forgot the name :/
So far I've managed to totally avoid short form videos, and long may it continue
i was addicted but felt shit so i deinstalled all apps and now stop using it its like smoking but worse at least with smoking you feel good
I blocked the youtube shorts from my homepage, They were garbage content cluttering my recommended
Im with you, I just never understood the appeal in short circuiting my brain.
@@truthdoesnotexist how?
@@kiyu3229 on the top right corner of the shorts section on the homepage there is an X to close it
Thanks for getting to 1M views ❤ As promised, here is the extended version of the TikToki-fied Star Wars: ua-cam.com/users/shortsQeMBuM9ApQA
can you give me a summary of it
@@matrixyst it's 50 seconds 😂
@@enricotartarotti haha sorry, couldn't help making the low hanging fruit of a joke given this video's theme :)
Che bel video Enrico. Molto ben strutturato.
Hello! :)
Switching from short form content (TikToks) to longer form such as UA-cam videos does sound better, as people would stay to watch something for longer period. I'm worried it won't entirely solve the problem.
The way information is presented in videos (podcasts aside), usually is very pleasing for eyes: they're flashy, colorful, built like an awesome presentation. It would be harder to memorize a text-based information (books, newsletters, etc.) rather than a video. I feel like, with popularity of video-content, people on average started to have less control over their concentration.
What do you think? Please fill me in (pause) with some studies or videos on this topic. It is interesting! Distraction topic is related to attention-span.
I've always wanted the UA-cam short content reels to be used more often to advertise long form content videos.
That's my favorite clean of short. It's like "hey, now that I got your attention, click here for the rest!"
If this video gets to 1M views I will make an extended version of the TikToki-fied Star Wars. George Lucas I'm coming for you.
This is really cool
Oh please do!
Well, this video can explode any day, so hope is always at the horizon
its in my reccomended and i never heard of this guy in my life
this was pretty epic. i'd really appreciate that.
I have disabled shorts on youtube. I found myself getting absorbed into it, and realizing that made me feel so terrible that i swore off them because i used to watch long form content for literal hours enjoying every minute. Im glad i subscribed to your channel. Unlike shorts, your content is memorable and has substance. Keep it up, dude. I'll be watching it all without getting bored or distracted.
How do you disable it?
@@thequackashow619 with youtube vanced.
I didn't know that you could do that. Thanks
@@HSamee that app no longer work tho…
@@user-ff1ue6lu8q revanced. Original vanced is dead, there's a new project now.
This is so true. Short content is so good for discovery, and if we get a good link between short and long form content it’ll be huge for the future of content creation.
Great video. I appreciate hearing a possible way out of the haze we are in now. Honestly makes me feel better just finding other humans who seem to view short form content the same way I do. Subscribed and stoked to see more of your stuff!
My guess for why people are moving towards podcasts is not because of wanting longer form content but because everyone in this day and age is starting to feel more n more disconnected and podcasts help people develop para-social relationships to satisfy that need
how so?
@@guilhermelclopes they feel like you’re part of a conversation with “friends”
yeah exaxtly and the fact that you can listen to them anywhere without having to stare at the screen too
@@cosmosisrose that sounds extremely far fetched
I didn't get what you said lol
But in reality I think podcasts are a way more heard than seen, so it does still make sense to hear long podcasts than see them on UA-cam, or most people do prefer to watch them only after hearing them. And I see this happening with the majority of big podcast producers: You won't see these millions and millions of views on every single podcast they make, usually they just lay around the mark of hundreds thousands of views at maximum.
People will always come back to long form content, when they really want to connect with a creator. Short-form is like a one-night stand. It‘s fun for a few times, but people want to have deeper connections sooner or later.
People like shorts over longer videos because they can be watched anywhere, anytime, whereas longer videos are something you have to sit down and focus on. Someone who is busy would want to watch short from videos because they might have to suddenly switch tasks. They don’t have to experience the sensation of starting a longer video and then stopping it midway, versus watching a bunch of short videos that they can watch completely.
@@ddylan4cats😊😊
your analogy suits perfectly
@@ddylan4cats exactly
@@ddylan4cats you can have background noise with long form videos
This is so good. I’ve been making video essays on art and faith (20+ min vids) and the people that find my stuff love it, but it’s so hard to find that audience, so I’ve been trying to convert my stuff into short form to find new viewers. I think your idea of the algorithm optimizing retention not just of the short, but of the short + long form content would be a HUGE improvement to the current system. Thanks for making this!
Maybe a sort of Discover section could exist, where creators post quick hooks, or "trailers" corresponding to their longer videos. In this case, both the short and long videos by the creator must exist and be linked together in order to keep it from falling back into a short only page. Viewers could swipe through them as a way to discover new content quickly, bridging the gap from long to short-form content, and fixing the issue of discoverability in the traditional UA-cam theatre.
I absolutely love the idea of scrolling through 30 seconds videos as “trailers” for the longer videos like in 12:33. This would make it okay not to remember the mindless scrolling because that is just to find the long videos that you will actually remember.
Same here.
I agree, it actually wouldn't be too bad.
Last year I tried to do it, but it never caught enough attention to the full length videos
Yes, I've seen myself unconsciously moving towards this as well
@@andrejsf Maybe the site, UA-cam for example, has to make it easier linked to the full length video
this is what I called time well spent.
Thank you for this great analysis and breakdown. Appreciate it!
Ø
Such nice editing, perfect middleground between new (and pretty) imagery to keep me entertained, and low cuts per second to keep me understanding what I'm listening
To all the people grown with old style yt videos like gampelay,games theories etc… and now are addicted to tik tok scrolling: remember that you still remember the content you used to watch when you were kid,and you can’t tell what you’ve just watched in a 30 second reel. I’m glad I’ve now understood that long youtube videos manage you to fully empathize with the video’s content and makes you interested for a long time,and it’s a satisfaction to reach watching 20 minutes of a video talking about your favorite topic without the headache that scrolling makes to you (sorry for the english). I hope you all understood guys
I don't remember but there was a time when I used a small amount of tiktok, luckily I stopped before it was too late.
I’m glad I pulled out of TikTok early and seeing the UA-cam shorts, it’s absolute brain rot after scrolling for a couple days myself, it’s really scary honestly. Glad I’ve found this video making light of this new age horror
you’re now on a worse version of tiktok though?
@@obamamii2042 i think he meant he pulled out of both yt shorts and tiktok
i’m gonna be honest, i forgot youtube shorts even existed. all you gotta do to get rid of them is click the 3 dots in the corner of every youtube short, click “not interested”, and boom. completely gone.
To everyone here in the comments, I strongly advise you to UNINSTALL all these apps. I used to have every social media installed and now I have none, using only UA-cam. My attention span increased and my ADHD in general improved a lot. Most social media is filled with useless content and some of it creates or helps develop serious issues like body dysmorphia or even ADD. I started to read again and to work a lot more on myself and on my hobbies after this social media cleanse. We're all pretty aware of the effects this apps have on us, but it's time we act upon it
I only have youtube and Discord, but youtube shorts has absolutely destroyed my attention span even without having the other apps. I wish I could just disable the feature...
@@Kaiwala If you have an Android phone, then you can download modded UA-cam versions on the Internet. These apps are actually designed to stop ads from being displayed in the app. However, all short videos are blocked at the same time, making it impossible to watch shorts.
This may not be the most optimal solution, but it is also the only way to disable shorts.
@@Kaiwala just... dont wath youtube shorts?? seriously how fucking hard is it to just not do it
If you have so much issue with social media than unplug your wifi and remove your cloths than go back to jungle.
@@VonRibbitt"Just don't do drugs? Duh, just stop taking meth man, not that hard, duh?"
Great analysis, Enrico. Connecting short form and long form content makes soooo much sense! Love the editing on this too :)
For UA-cam specifically I really like your idea of linking shorts to videos! I see more shorts now that end on cliffhangers where the creator then wants you to search their channel or comments, which always puts me off.
Dude you are so underrated !
For real
Chill he's going place, he's gonna be 1 million subs soon
Yesss
R8!
For real. At least he’s got a high quality backlog for when the algorithm gives him his due.
this is fantastic, exactly what i've been saying to EVERYONE FOR MONTHS!!!!!
It isn't FANTASTIC. No one wants to listen to u obviously 😂
Froknowsphoto heree
This is nothing new, people talk about it on universities. A lot of human science people noticed this and are publishing about it
@@freaxfilm most people are not human science people
@@PosterityIslesNews no she said human scientists and people.
This video is an absolute gem. Looking forward to watching more of your videos. Thank you.
Glad I found your video! Really like that you mentioned the short vs long content and trailers. It’s actually what I do with reels and shorts, because I notice a lot more people see the shorts and I hope to direct them to my longer videos (art studio vlogs). I mean personally I do this too, I swipe through reels/shorts until I see someone I like and get invested in their longer content.
Finally, a person who focuses on quick format content and not being pigeonholed solely on TikTok. And I had the same idea to use the ultra short form for purposes like promoting my work and content, and I want to take advantage of that opportunity.
Yeah but tiktok does have loads of bad stuff
Thats why so many people dislike it
Hey Enrico. Very good! Very very good video! I regained my hope as a long content YT creator~ Thanks~!
Thank you for making this video. This got me really thinking about reels and shorts and my addiction to doomscroll every day. I started to rethink how I spend my time and it makes sense now why I feel dissatisfied with myself. I’m trying to spend little to no time now scrolling through short style videos.
The end of the video is a great insight on a new business model!
Got an ad at 7:00, perfect timing
I love how you not only stated the specific problems showing valid reasons but also laid out quite an appealing solution to the problems. That's pretty rare in the world we live in today. Very much appreciate that. Keep doing the good work!
Amazing video that dives deeply into the psychology behind those platforms and the videos they show. Furthermore it covers all points of view and leaves room for thought. The only thing i’d like to point out is the fact that it felt like, at the end, you weren’t talking about breaking free of the whole “short-term system” anymore, but more about how companies can optimize in order to keep the user engaged, but with longer videos.
I love the idea about linking, youtube videos often have some sort of preview of what is happening in there anyway (or fun moments)
This is a wonderfully made video, I would've expected this kind of production quality from channels with more than 5 million subscribers, to think that this has under 1000 views is crazy. Very good job!
To be fair, you saw it the day it was uploaded, so the views make sense some what
@@Bird_Of_Flames ah right I see 😅, it was still like 12 hours after upload though, that's why I was so surprised.
Great video! I've noticed that Netflix has been using a similar strategy to keep users engaged by showing previews of movies while browsing, which often helps to keep viewers interested and watching the full movie. This approach could be really effective if applied to social media as well. Thanks for sharing!
True, but I absolutely hate that netflix autoplays.
I hate them too, specially if the volume was set louder than i expected 😅
So glad this was suggested. Definitely earned a new subscriber
Thank you so much. I actually really appreciate this video. Finally someone said all this and talked in depth about all the issues.
Excellent analysis. I really like that you propose an actual workable solution, as opposed to the much more common 'I hate this new thing make it stop' reaction to shorts.
I watched the original Ghost in the Shell (anime) recently and was pleasently surprised how long some scenes held on and that there were even some montages of basically just environment with music. That was almost magic compared to how fast many modern movies pace (not even speaking of social media).
If you enjoyed that I’d highly suggest Jin Roh: The Wolf Brigade, it has very similar style and was incredibly intriguing and intense, while also savoring art and stretching scenes
@@EthanMaloneEthanMalone2020 Thank you for the suggestion, I just watched it. It was a little confusing at times with the Rotkäppchen back and forth, but a very captivating movie. Worth the watch.
@@nikethunner2732 I’m glad you enjoyed it, it’s one of my favorites, 90’s anime is really where it’s at
My god man this video is amazing. COMPLETELY new informations and point of view never heard before.
You know at the beginning when you made the example of Star Wars I tought “yes, those are slow movie but hope is not lost. There’s dune and it’s success proof we’re not doomed yet”. Then you showed dune clip, amazing.
You deserve all this visualisations, you gained a subscriber. Bravo fellow Italian.
This is my favourite video on short form content. A clear, calm, and unbiased review.
Yes. Linking between shorts & long form content is a key. Let shorts promote our long videos!
Preach.
Isn't that just more ads that we don't need because otherwise we would be watching long-form content anyways?
@@Jonquavious2780 I've found content via shorts that I wouldn't have necessarily found otherwise. Also, there's something to say about concision. Some things deserve to be short and some could be shortened but not that much. I see it as different media.
For instance, Enrico mentions watching documentaries on your phone. Some might but I wouldn't. I wanna sit in the comfort of my home and I have other devices designed for this.
This video could've been done in about 6 minutes. Not exactly a short, but there are other things I want to watch also and I don't want to see stylistic padding. I have too many tabs open as it is.🙁
@@NotSoMuchFrankly Well of course, rapid-fire content from different creators is what short-form content was designed to be.
@@Jonquavious2780 I agree. I was just saying I view them as either samples rather than useless 'ads' that replace long form content or content of a nature different from something either in-depth or, sometimes unfortunately, stretched out.
i think short form content, like you said, was a blessing to longer form content. now creators have to work harder then ever to get peoples clicks and keep them watching, and that forces them to create INSANELY high quality content. so in a way it’s really bittersweet
shorts r still an L cuz they dont build a loyal fanbase in my opinion, sure u get subs n popularity but not a loyal fanbase. sure u can get like 100k from shorts and thousands of views on those shorts but when u start making long form content its not gonna be as successful. i find that fast grows ultimetely is a bad thing in the end, because its basically cheating the system, its way betted to start with slow growth as in the end its ultimetely rewarding. all this is why you can see youtubers with a lot of subs but then with hardly any views on their videos to match that amount of subs. like there is no way someone with a100k should be getting under 1k views on a video u know what i mean?
@@ForeFX wtf u tlking bout dawg
@@BGI_guy im saying shorts are bad for ur channel in the long term lol
Not true at all, there are so many corporate slop video essay channels out there lol
@@ForeFX I completely understand what u said, I agree 👍🏻(can't say much more to that lol)
I found your video by typing "3 hours content thats better than short" in the searchbar and i love it, thanks!
This is a wonderful video. I think that the quality of the content it's very important. But, at the same time, the way creators present you that information it's very relevant too.
Thank you
Great video. I really hope short and long form content will find each other in the end. It really sounds like the perfect combo!
Hiiiiii! :D
1:28 even more annoying on mobile, it went from showing 4 shorts horizontally to a box.
ensuring that on a phone you see 1 video then 4 shorts taking up the space of 2 videos; then a few more videos then shorts again.
If you go through all the shorts in one "box" and say I'm not interested (click on the 3 dots) it won't show on the home screen anymore
Great video! Really felt that part where you lay there for 25 minutes and do not remember anything after that.
I was so done with this feeling, I tried limiting the time for reddit and youtube to max 1 hour daily. The 1 hour is way more valuable and I only look up content I care and wanna learn more about. Works great upto this day.
And FYI you are so valuable that I look you in this one hour daily hehe lol 🙌
You my man, analyzed it just perfect
Nailed it! Total session duration is totally a factor they currently optimize for, but the link you pointed out (long video suggestion as 'watch next') might actually be a great solution to merge these two video experiences that are now almost completely unrelated
Giusto perché è in tema con il video, sappi che tu sei uno dei pochi youtuber che guardo non velocizzato. I tuoi video sono davvero fatti benissimo, da tutti i punti di vista, e meriteresti molto più seguito!
this is so real, i personally have to search for long documentaries on UA-cam, UA-cam never seems to automatically suggest any!
Amazing video with great research!
It feels like you really got the core of the issue. I have always loved long form videos and usually the longer the better but I've seen a big change in other people suddenly saying that they want long videos. I work with a UA-camr and his audience constantly gets super happy about a 2 hour video, they watch vods that are 17 hours long multiple times and it's great to see.
But finding that content is really hard
Bro, your content, delivery, and style is an inspiration!
his solution at the end is exactly how I've found some of my favorite creators on UA-cam! I think the idea of shorts if it's used correctly can help people find stuff they'd really enjoy!
That video was incredibly well done - nice job!!!
Wow, la qualità di questo video è fantastica. La grafica, l’esposizione, e finalmente qualcuno che si butta e propone una soluzione al problema, e non che urla il problema centinaia di volte. Ti meriti decisamente più vuews.
vuews💀
Sono d'accordo
I 100% agree and love the idea of a scrollable feed of trailers that link to long form content. This fixes the issue of really incredible long form videos that don't gain traction because there is no thumbnail that captures people's curiosity for the subject, but the video itself is actually a banger.
What a fantastic video man thank you
Omg finally someone talking about this! Thank you
The production value of this video is insane. Super underrated.
Awesome video and great points! One thing I’ve always wanted on UA-cam was the search option to choose “videos over 15 minutes” when I’m looking for those longer video essays. It’s helpful for things like school if you need deeper information about a topic but also gives me the results I’d want
It's funny that porn sites have this feature from more than ten years ago. I think UA-cam had complex filters at some point but they removed them... Also the UA-cam algorithm has become stale and boring over the years. I used to get videos and songs from new bands and creators that I haven't watched before and were similar but not the exact same from what I was watching... Now it's just a subscribe fest and repaet if the same things...
YES! FINALLY! Great video, not only assured something im always talking about, how is impossible to give value to something absolutely worthless and forgettable like this short videos, but also presenting actually good solutions. I hope this future come to us soon
In depth research, awesome delivery and brilliant solution. You just earned my subscription 👍🏾
I really hope UA-cam and other platforms are able to implement something like this!
I have been pondering on this a lot! First of all, amazing video and awesome idea with integration of long form video into shots feed. Second of all, thanks for bringing this conversation to your audience. Looking at myself and how I consume I deliberately would watch a long video if I want to learn and shorts feed if I want distraction. But I don't remember much if anything from the short feed. Plot twist, your editing tactics kept me watching the whole video! Amazing work!
Awesome! I think it´s time to push ourselves into long lenght content. It´s incredible how much this type of short, flashing content has affected our way of relating to our surroundings. I mean, the fact that the world doesn´t work in the way a tiktok does has made our surroundings boring, and "too slow". I can sense it in how difficult it is now to get hooked in for example a conversation, a new book, or a podcast wich tend to go much slower than a tiktok does, and end up being boring. Even this comment, which is only a few words long will be difficult to read for many because of it´s lenght. So if you´ve read it all, good for you ;) we´re on the right track.
Love your videos
Great video, fills me with hope that there is still a chance creators won't be completely pushed aside
Saw this coming since the collapse of Vine. Videos and content are getting longer again, because there's only so far you can shrink attention spans before you lose that attention completely and people look for something more consistently satisfying.
Honestly the only workaround to address this issue right now is to always include a link in your short-form video comments directing people to the long-form video. The conversion rate is always low, but it's the best option at the moment imo
1 million views, baby! Congrats, Enrico.
I may be wrong but I think the reason that podcasts are getting super popular is linked with the short form content but for other reason. I think that people are so hooked to the digital world that they don't know what is like to be alone in their thoughts anymore, it's easier to put on a podcast and do basic tasks at home, going somewhere, driving etc while constantly being stimulated. Most people today can't stand their own presence of mind. I talked from personal experience.
I've generally shied away from shorts, because they almost always serve my informational needs worse than regular videos. I generally only watch a short if it's something specific that i hadn't yet seen in longform, and then i get back out as fast as i can.
Episodes of random surfing happen, but not frequently because they tend to hurt my X-er brain and also bc within the short ecosystem i can't find the things i want to find unless they happen to be hit on by the algorithm, and even then i have to scroll and scroll to find it.
With regular form, scrolling is a lot faster and also the results returned are more topically diverse, multiplying the chances that i'll make a connection i _want_ to make instead of something that's just random from my PoV.
Probably many early Millennials are increasingly noticing this too.
But while short form emphasis can bring a lot of volume in viewing, i haven't yet seen any evidence that serving more shorts and less regular form increases ad responsiveness. I think that idea is basically speculation by platform owners, and just the latest in a long line of ideas meant to try to get us to see what _they_ want us to, rather than what _we_ prefer ... with the predictably mediocre results in the long run.
Weirdly, I watched youtube shorts for the first time and an ad for a youtube tutorial series came up that I actually was interested in, but couldn't figure out how to get to it. That design with a link to the full video would've been ideal.
Great opportunity for youtube here. They're in the perfect spot to implement this
This is excellent! Personally I love watching longer stuff, and I want to say your pacing and editing here is EXCELLENT!
I find people's described experience with UA-cam shorts here so opposite to mine. I watch shorts specifically when I feel depressed, stressed, or am having a panic attack. The short, attention grabbing, quick dopamine kick shorts offer helps pull me out of spirals faster than anything else. They're a valuable tool for me in coping with my mental health struggles.
However, it does help that I have the self-control to not watch a lot of shorts outside of those circumstances. I have adhd, so I'm acutely aware of all the distractions around me, and that I need to minimize them. Shorts were easy to identify as a potential problem, so I always kept my distance from them as much as possible.
Great video, Enrico! Loved your insights... gave me hope for the future of content 🙌
this is now one of my favourite videos ive watched this year
great work man
keep it up
I appreciate your videos, because you not only look at the technical development, but also at the social approach.
Would be happy if you go more in this direction. What does this technology do with us humans and how does it affect all of us living together, so social aspects. So ultimately in a mix of IT, philosophy and social aspects. I'll stay a little bit on the ball here, if something comes in the future I'll stay.
Great video Enrico! It feels as if Johnny Harris was Italian and interested in something other than maps. Great content density and cutaways. You're gonna be big on UA-cam once you hit critical mass from 100k to 1mil in no time. If you keep up the quality without burning out... Cheers + New Sub 🔥👍
Thank you for that video!
As a psychologystudent who started in his mid-20s I can assure you it does have an effect on a lot of people, including myself. After getting used to this ultra shortform content it gets insanely difficult to read something you should learn for an exam & I've talked to a lot of students who all suffer from this to a varying amplitude.
I've yet to find a way to reverse the effect it had on me.
How have you reversed the effect?
The idea behind having a longer video associated with a short is genius and I want to see it in youtube shorts as soon as possible
Wow. Such a great video. I haven’t heard this view on shortform before, but now I think it is so true. As everyone else, I have wasted countless hours on shortform, but have also discovered some great creators now that I think about it. I really hope this vision becomes a reality in the future.
Having links to longer videos in short form content would be an amazing idea. The thing I noticed is that once you click on the youtube shorts tab, you get trapped inside untill you, by chance, glance over the exit button. With a link on individual shorts, that exit Button gets handed to you on a silver platter, without having to stop watching videos
Damn, this is the kind of video which puts words on everything I tried to explain to everybody around me. Wasn't waiting for it, but definitely needed. I'm not an English native (french) and since a very long time, I watch a lot of english content. Someway, it forces me to concentrate, sometimes even rewatch / listen to a part several times because my brain need to fully understand what I'm hearing.
That's how I understand why I never enjoyed that tiktok format. I built that good habit to focus on the message / argument and repeat each part until I get that kind of click which allows me to go forward.
I think this is a good approach, what the media tries to tell you and what you will remember, instead of just wanting to be infinitely entertained. That's how you really start feeling like losing your time when you get caught into that short video algorithm spiral.
As a digital student who wants to keep creating content in the long run, your video was all I needed to deal with imposter syndrome when releasing long & detailed content / videos. I shouldn't be afraid of that cancer (imo) tiktok trend.
Will definitely save this video for later, for me again, and people around me.
Thanks for sharing, what a pleasure it was ! Reminds me of what George Orwell said once in 1984 "The best books [...] are those that tell you what you know already". Looks like it applies to videos too, and this is what I felt with yours.
It is so comforting and refreshing when I press on a 40 minute video, and a documentary like intro starts playing, with titels for the different chapters, some slow background music and a person cooking up wel thought out arguments.
I like how he starts off this video and I agree that we can fix it and great video man :]
This is one of those channels that make you wonder why they are under 100k while some stupid content has 35M
linking between Short and Long-form content is a great solution, and I believe UA-cam is in a better position to start this asap.
Super well edited. Good job buddy