The History of Rhude

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  • Опубліковано 26 вер 2024
  • Rhude is one of the hottest new brands in fashion right now, and here we discuss the INSANE story of how the brand’s founder Rhuigi Villasenor made it happen. This is the history of Rhude.
    Farfetch Discount Code - THREAD10 (10% off until the end of October!)
    Rhude - rh-ude.com
    Rhuigi's Instagram - www.instagram....
    Farfetch - bit.ly/3ChzZ8G
    Farfetch Rhude - bit.ly/3RstdkS
    T&C - www.farfetch.c...
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    Disclaimer: The images and videos used in this video are not owned or created by Threaducation. This video strictly adheres to fair use guidelines (educational content, review, research, discussion).
    Sources: docs.google.co...

КОМЕНТАРІ • 216

  • @understitchYT
    @understitchYT 2 роки тому +134

    The idea that you can market the concept of luxury into a brand is such a great lesson to learn so early. I remember one of my university professors telling us to treat anything we make as MORE luxury than a luxury brand and I didn't get it at the time at all until I did a different degree in the business of retailing and really what that professor was trying to tell me is that luxury is not based on quality, but also heavily on perception (and it has been for DECADES - think how Sciaparelli or Madame Gres 100 years-ish ago). I feel like most of the new designers that have come up (Virgil, Demna, Rhuigi) have all had that marketing aspect perfected more than anything else and its such an interesting era in fashion
    Also, congrats on the partnership with FarFetch, thats such a dream!

    • @Threaducation
      @Threaducation  2 роки тому +5

      couldn't have put it better myself, a great lesson to learn

    • @SLICK6014
      @SLICK6014 2 роки тому +3

      selling a luxury brand is more than just the quality, the style, the design etc... it's about convincing people and their feelings...

    • @understitchYT
      @understitchYT 2 роки тому +4

      @@SLICK6014 Also, I genuinely dont think consumers really know fabrics and fibres anymore and that leaves us able to be taken advantage of in inflated pricing, not because we are bad consumers, but because for decades we are sold non-luxury products for luxury prices (see the louis vuitton canvas as one example). Luxury products are very seldom now based on the quality of the actual garment today, but on perception of the brand and the exclusivity of the product, which is fine, its just the way the luxury market has gone, and of course there are exceptions, but for the big name luxury brands I think its undeniable at this stage

    • @SLICK6014
      @SLICK6014 2 роки тому +7

      @@understitchYT couldn't agree more. As a consumer, we tend to buy feelings, brand name, and exclusivity... that's why I prefer to buy vintage pieces where the company still values the craft and materials.

    • @understitchYT
      @understitchYT 2 роки тому +5

      @@SLICK6014 and better for the environment too, tho if you do choose or need to buy new clothes, I recommend brands like Kiko Kostadinov that are really pushing the idea of what menswear can look like through pattern cutting and construction

  • @liamg4293
    @liamg4293 2 роки тому +26

    Happy you made a video about Rhude. I’ve been on the brand for a while now, but noticed that the brand is underrated in the day-to-day wear.

  • @stavsiek4426
    @stavsiek4426 2 роки тому +31

    I'm so happy for you getting the Farfetch sponsorship!! Love seeing your growth, keep it up :)

    • @Threaducation
      @Threaducation  2 роки тому +2

      Thank you so much!! Your support is everything

  • @daytodaywithjoandjay2388
    @daytodaywithjoandjay2388 Рік тому +8

    Omg I work for FARFETCH and share your videos with the Team all the time!!! Congrats

  • @Kinglystateof
    @Kinglystateof 2 роки тому +37

    This encouraged me as an aspiring designer. I’ll be on Threaducation some
    Day

  • @chasseblanc
    @chasseblanc 2 роки тому +166

    It's a good day when Threaducation drops a video 🙏

  • @yesimnot7071
    @yesimnot7071 2 роки тому +25

    I love your channel man, your videos are always informative, well paced, and put together nicely. But this one really hit home because Rhuigi doesn’t get the praise he deserves at all. He’s a legend in the making and he literally came from nothing. And he just released a beautiful collection with Bally and I’m excited to see where he goes from here. Dude is one of my main inspirations.

  • @kage122
    @kage122 2 роки тому +31

    definitely not a *fan* of Rhude or their aesthetic but now i understand the thought process behind the brand. also didn’t know anything about Rhuigi as a person/designer. This was super informative.

  • @jaywit8386
    @jaywit8386 Рік тому +10

    One parent was a tailor.. the other was an architect.. combine that with the hustle of an immigrant.. it was written

  • @KuRRiiZMa
    @KuRRiiZMa 2 роки тому +10

    love hearing stories like this! Reminds me alot of my own current situation. Maybe one day ill have a threaducation video on myself

  • @samtrez_
    @samtrez_ 2 роки тому +8

    Been waiting for this one! Love your take on Rhuigi's journey so far!

  • @nhlanhlazwane9465
    @nhlanhlazwane9465 2 роки тому +2

    A Sponsored Presentation. This is heartwarming! Threaducation!!!!

  • @Insane22sz
    @Insane22sz 2 роки тому +3

    I remember asking you for this a few months back when u were at 40kish subs , thank you for this and congrats on your growth

  • @marcosmarvin
    @marcosmarvin 2 роки тому +5

    Please never stop publishing

  • @gisellewilliams-thomas9324
    @gisellewilliams-thomas9324 Рік тому +2

    I found your channel today and I'm so happy I did. As a self taught designer still trying to figure it out, these videos are basically some design, manufacturing and business roadmaps. Thank you. Ok, back to binging.

  • @aname206
    @aname206 2 роки тому +4

    best fashion channel on youtube hands down.

  • @rome3809
    @rome3809 2 роки тому +4

    Was waiting for this one for so long. Thank you

  • @Nahaintnoway
    @Nahaintnoway 2 роки тому +5

    Video is fantastic. Would love to see one on Heron Preston though.

  • @lxrinc
    @lxrinc 2 роки тому +4

    Congrats on the Farfetch partnership, well desrved. Keep up the good work man!

  • @RusselAbad1
    @RusselAbad1 2 роки тому +5

    perfect way to kick off filipino american history month!!!

  • @LeBeautiful
    @LeBeautiful 2 роки тому +4

    Not really RHUDE to be how informal this video is. Love this!!!!

  • @Kenneth-cn2uv
    @Kenneth-cn2uv 2 роки тому +8

    In Threaducation we trust

  • @matiascabreramt
    @matiascabreramt 2 роки тому +3

    Please do one about Clint419 and CRTZ RTW

  • @Genesis_1984
    @Genesis_1984 2 роки тому +3

    OMG wasn't expecting this today but thank you, such a big fan of the brand

  • @jfrank1882
    @jfrank1882 2 роки тому +2

    loved the fact that I recently looked them up after seeing a celeb wearing a t-shirt, now this

  • @JamesVader47xx
    @JamesVader47xx 2 роки тому +5

    Great vid and I'm excited to see what he dose with Bally especially the boots

  • @etherealisis3737
    @etherealisis3737 2 роки тому +3

    You don’t ever miss thanks for teaching us 🙏🏾

  • @israeldavila27
    @israeldavila27 2 роки тому +5

    Ayyy always hear about this brand, interesting story, amazing video as always.

  • @IndigoStorage
    @IndigoStorage 2 роки тому +3

    I really was waiting for this video! Rhuigi is a big inspiration in my brand, Thanks for the Vid keep the perseverance man

  • @DracuIas
    @DracuIas 2 роки тому +1

    Great video as always! Would love to see one on Yohji Yamamoto in the future

  • @Iamjeffsledge
    @Iamjeffsledge 2 роки тому +3

    Great work!!! love how you've grown the channel!!

    • @Threaducation
      @Threaducation  2 роки тому +1

      means the world bro thank you! just the start appreciate you being here early

  • @richmondosamwonyi5154
    @richmondosamwonyi5154 2 роки тому +2

    Been waiting on this one 🔥

  • @fredstahh
    @fredstahh Рік тому +3

    Jay-Z attached himself to a UK brand Trapstar I think you should a video on them too.

  • @sentiasatransformasi
    @sentiasatransformasi 2 роки тому +1

    i really love rhude sneakers bcs its simple but tastefully added witha big rhude brand name at the back

  • @jaburollup
    @jaburollup 2 роки тому +4

    I'm just happy whenever you drop a "The History Of" and on top of that you pick the right brands!

    • @Threaducation
      @Threaducation  2 роки тому +1

      I try to mix it and never know how its gonna go so thank you for that!

  • @high.talks.
    @high.talks. 2 роки тому +3

    Amazing content as usual
    🐐🐐
    Can we plz see a video about Murder Bravado next time 🙏🙏🔥

  • @RockyRMR
    @RockyRMR 2 роки тому +4

    I was following Rhuigi back when he had like 1000 followers on Twitter.

    • @antondoty5552
      @antondoty5552 2 роки тому +1

      coo

    • @RockyRMR
      @RockyRMR 2 роки тому +1

      lio

    • @Threaducation
      @Threaducation  2 роки тому +1

      you get an OG card

    • @antondoty5552
      @antondoty5552 2 роки тому +2

      @@RockyRMR damn you went crazy

    • @RockyRMR
      @RockyRMR 2 роки тому +1

      @@Threaducation I’m og as hell. I used to tweet back and forth with Street Etiquette on the reg.

  • @royalbillionsmusic
    @royalbillionsmusic 2 роки тому +2

    Been needing this one

  • @jaminhotwheelz
    @jaminhotwheelz 2 роки тому +2

    Great stuff I love every single one of your videos and this one came right on time!!!!

  • @ThriftedArchive
    @ThriftedArchive 2 роки тому +3

    love the content, huge fan!

  • @jptrout235
    @jptrout235 2 роки тому +2

    Love the videos man

  • @justycet2
    @justycet2 2 роки тому +1

    Amazing video as usual , can you eventually do CPFM (cactus plant flea market) keep up the amazing content

  • @myacct8304
    @myacct8304 2 роки тому +2

    I am a huge F1 fan, and the Rhude x McLaren collab is SICK. I liked this video before watching it, and now I understand why haha. I love this video so much.

  • @trigahapy147
    @trigahapy147 2 роки тому +2

    BROOOOOOO A FARFETCH CODE???! CONGRATULATIONS 🎊

  • @InspiredIsland
    @InspiredIsland 2 роки тому +2

    GOAT IS BACK

  • @scott8193
    @scott8193 Рік тому +5

    I’m watching this video hoping you didn’t miss that he made Jewelry at first. It was called Rhod and I bought the cross bracelet in black & another in red. It was a Cuban with rope intertwined and a mini cross hanging off the edge with a lobster clasp. Been in love with his designs ever since.

  • @numbernine8840
    @numbernine8840 2 роки тому +3

    Bro was really just winging it the entire time 🥴

  • @frozonestone
    @frozonestone 2 роки тому +2

    Luv the collection he did with zara

  • @alexanderhersh
    @alexanderhersh 2 роки тому +2

    Bless the threaducation gods

  • @sean9892
    @sean9892 2 роки тому +2

    You are brilliant. Thank you for this.

  • @immaculate_g_209
    @immaculate_g_209 Рік тому

    Wow this is actually very well made , I was able to sit through it and stay entertained thanks

  • @theredcomet4301
    @theredcomet4301 2 роки тому +2

    goated video, rhu is a literal king🦉

  • @asapseed
    @asapseed 2 роки тому

    your channel is awesome, the closing of this video was very inspiring!

  • @DARK_MOSHIMANE
    @DARK_MOSHIMANE 2 роки тому +1

    The intro always hits home

  • @sampause7783
    @sampause7783 2 роки тому +1

    Did not expect a Rhude video wow okay

  • @fionakida
    @fionakida 2 роки тому +1

    Anyone else looking forward to the day Threaducation drops merch?👀👉🏾👈🏾

  • @elliegt3
    @elliegt3 Рік тому +1

    beautiful beautiful vid, rly hope the best for u

  • @trufamgaming
    @trufamgaming 2 роки тому +1

    This what my life needed

  • @megajohndeth
    @megajohndeth Рік тому +1

    Great video! I must ask: how did everyone who saw Kendrick from the BET awards know that it was Rhuigi’s shirt and purchased them from Rhuigi? I wasn’t able to find a logo or anything on the bandana t shirt so I was just wondering thanks!

  • @CHRISMORELAND
    @CHRISMORELAND Рік тому +2

    I’m about to save up 2 weeks ( 80 hrs) worth of pay for a Rhude T shirt.

  • @asapalz823
    @asapalz823 2 роки тому +1

    Surprised there wasn’t a reference to Jay-Z as an investor. In the most recent interview where he was asked if Jay was an investor in the brand, he didn’t confirm but his body language all but gave it away.

  • @WesdenzelTV
    @WesdenzelTV Рік тому +1

    You talked about the beginning of Rhude in a very very nice way 🤣

  • @sammoore4315
    @sammoore4315 Рік тому

    Great video man

  • @s3076989
    @s3076989 Рік тому

    Love the content on this channel!

  • @brotherx6205
    @brotherx6205 Рік тому

    Had to look him up before I bought something by em. Trying to make sure I only give money to designers I resonate with. Thanks for the info.

  • @jCHAN510
    @jCHAN510 2 роки тому +1

    Kuya Rhu!🙏🏼

  • @arkxszn8934
    @arkxszn8934 Рік тому

    I appreciate these.

  • @Whodnl
    @Whodnl 2 роки тому +2

    Always fire videos

  • @kamofly2488
    @kamofly2488 2 роки тому

    INSPIRING JOURNEY & PIECE‼💯📌💎GREAT WORK🔥🔥🔥🔥

  • @handrosmind4059
    @handrosmind4059 2 роки тому

    Been waiting for this😁

  • @uncharted_muse
    @uncharted_muse 2 роки тому +2

    Long called it when I saw the hint on IG😌❤

  • @nguyenhuuquocanh591
    @nguyenhuuquocanh591 2 роки тому +2

    I wanna see Rhude's boys hand✌✌✌✌

  • @elijahblas8137
    @elijahblas8137 2 роки тому +1

    PLEASE DO ONE OF GALLERY DEPT next please!

  • @TifaseLSSTLK
    @TifaseLSSTLK 2 роки тому +2

    Yessir🏁🏁🏁🏁🦍 already know it’s great content!

  • @headfood777
    @headfood777 2 роки тому

    Yes I love bally and have been sad about how they have been doing and this makes me hopeful

  • @daoudfoster3760
    @daoudfoster3760 Рік тому

    I I like the business insight!👍🏿🦋thank you!!

  • @haroldbrown2768
    @haroldbrown2768 Рік тому +1

    Do Tremaine Emory next

  • @mattusandreasen4813
    @mattusandreasen4813 2 роки тому +1

    his first show at bally was so good

    • @Threaducation
      @Threaducation  2 роки тому +1

      I should mention: I made and recorded this before the show so that is why I talk about it as coming up in the future, but YES youre correct

    • @mattusandreasen4813
      @mattusandreasen4813 2 роки тому

      @@Threaducation yeah ofc and it is all good, the fact that you could manage to do a 36 minute about rhuigi himself is amazing and sometimes it can be hard to schedule and time it right for the show to be included, when you think about the editing proces of the video plus youtube rendering it is all good

  • @chardelraconner7324
    @chardelraconner7324 Рік тому +1

    my sweatshirt full zip aesthetic is layered by three including always plaid and the exterior abdominal pockets intersect to inner and not belted at stomach ; Kimono Expertise newlywednesday

  • @contemporaryicon6193
    @contemporaryicon6193 Рік тому +1

    Love your videos though! Thank you

    • @Threaducation
      @Threaducation  Рік тому

      you're the goat thanks for watching and sharing you're honest opinion

  • @dessi-xx3gs
    @dessi-xx3gs 2 роки тому +4

    Crazy cause I remember watching the 2012 bet awards. That was my first time ever seeing or hearing of Kendrick. Didn’t know he was wearing Rhude.

  • @hexamortis1410
    @hexamortis1410 Рік тому +1

    I don't get it.. if u have the ysl jacket, y take the logo off? Y not jus sell the ysl jacket?

  • @SS-hz4jo
    @SS-hz4jo Рік тому

    Great video. I like Bally so I’m looking forward to some nice shoes.

  • @CurlyCurly52
    @CurlyCurly52 Рік тому +1

    Brooo when you mentioned TISA it brought back so many memories!

  • @pxrnizatixn
    @pxrnizatixn 2 роки тому +1

    when are you talking about demna and vetements

    • @Threaducation
      @Threaducation  2 роки тому +2

      I did in my Balenciaga video but ive been getting a lot of requests for this so maybe soon

  • @xLastHopeForWorld
    @xLastHopeForWorld 2 роки тому +1

    Need the old background beat back🙏

  • @lyndonshortreed8668
    @lyndonshortreed8668 2 роки тому +1

    Awesome videos!!

  • @Zubairsidhu
    @Zubairsidhu Рік тому

    Posted more videos best of luck and good work

  • @Wealth33
    @Wealth33 2 роки тому +1

    Dropped right on time

    • @Threaducation
      @Threaducation  2 роки тому

      feel like Nav with this perfect timing 😤

  • @KEAD3400
    @KEAD3400 2 роки тому

    Amazingly crazy history!!

  • @Boomerangsalesman
    @Boomerangsalesman 2 роки тому +1

    banger vid as usual

  • @almightyglo7838
    @almightyglo7838 Рік тому

    Beautiful story

  • @Panetrain12
    @Panetrain12 Рік тому

    Love his work with the Arizona Coyotes right now.

  • @joels7782
    @joels7782 Рік тому

    Requesting acne studios plzzzzz!!

  • @mrpeoriasmd
    @mrpeoriasmd 2 роки тому +3

    Determination dedication he never gave up 💯

  • @Mcjacup
    @Mcjacup 2 роки тому +2

    Do Dolce & Gabbana and their controversial past

  • @khappuch
    @khappuch Рік тому

    Hi! Please could you do a video on the style evolution of Rihanna!! She is a style icon!

  • @Sydneyrella
    @Sydneyrella Рік тому

    Great video

  • @traptgenres9751
    @traptgenres9751 2 роки тому +1

    Martine Rose please

  • @13twenty75
    @13twenty75 2 роки тому +4

    im proud to be Filipino