Research project on the role of tourism in multicultural societies

Tourism contributes to increased understanding of other cultures and to cultural exchange. However, it is primarily those who have opportunities and capital - physical, economic, social, and cultural - who can travel and influence the development of tourism. We also observe that tourism and its marketing often create and perpetuate clichéd and stereotypical images of places, cultures, and people. This is often due to biases about other cultures or minority groups and a lack of knowledge about other people’s situations and circumstances.
In the research project ‘The Role of Tourism in Multicultural Societies’ (TiMS), we have studied inclusion within tourism and place branding. We believe that people, regardless of their ethnicity, nationality, skin colour, gender, class, or other social, physical, and intellectual attributes and abilities, should have the opportunity to experience tourism and different places. They should participate in the development of destinations and tourism products and benefit from them-for example, by benefiting from its revenue and be able to utilize its infrastructure.
The project’s findings are relevant for stakeholders working in tourism, destination development, and place branding, both in the public and private sectors. For more information, please visit TiMS website. There, you’ll find project publications and contact details of the researchers. blogg.mau.se/t...
Below you find a selection of our research articles:
Björner, E. & Aronsson, L. (2022). Decentralised place
branding through multiple authors and narratives: the
collective branding of a small town in Sweden. Journal of
Marketing Management, 38(13-14), 1587-1612. DOI:
10.1080/0267257X.2022.2043415
Jernsand, E.M. Björner, E. & Rinaldi, C. (2024).
Sustainable Tourism: What it is and how to progress
towards it. Eutopia Review, 1, 25-44.
Jernsand, E M., Kraff, H., Osanami Törngren, S.,
Adolfsson, C., Björner, E., Omondi, L., Pederson, T. &
Ulver, S (2023). Tourism memories - a collaborative
reflection on inclusion and exclusion, Tourism Recreation
Research, 48(6), 820-830. DOI
10.1080/02508281.2023.2207153
Jernsand, E.M. & Kraff, H. (2021). The role of community
based tourism initiatives in socio-economic development. I
S.Walia (Red.) The Routledge Handbook of Community
Based tourism Management: Concepts, Issues and
Implications. (194-206). Routledge.
Kraff, H., & Jernsand, E M. (2021). The roles of social
enterprises in a Swedish labour market integration
programme - opportunities and challenges for social
innovation. Social Enterprise Journal, 17(2), 203-219.
doi.org/10.110...
Kraff. H, & Jernsand, E.M. (2022). Multicultural food events
- opportunities for intercultural exchange and risks of
stereotypification. Tourism Recreation Research, 48(6),
844-855. DOI: 10.1080/02508281.2022.2126922
.
Kraff, H., & Jernsand, E M. (i tryck). Political and relational
co-creation for inclusive tourism development.
Scandinavian Journal of Hospitality and Tourism.
Lundberg, E., Björner, E. & Osanami Törngren, S. (2024). Communicating inclusiveness through major
sporting events: Development of a framework.
Scandinavian Journal of Hospitality and Tourism. DOI: 10.1080/15022250.2024.2372307.
Schütze, C., & Osanami Törngren, S. (2022). Exploring
ways of measuring colour-blindness in Sweden:
operationalisation and theoretical understandings of a US
concept in a new context. Ethnic and Racial Studies,
45(16), 637-658.
DOI: 10.1080/01419870.2022.2131451
.
Osanami Törngren, S. & Ooi, C-S. (2022) Representing
Sweden: packaging Swedish identity through curators of
Sweden, Identities, 30(3), 432-451. DOI:
10.1080/1070289X.2022.2076423
Ulver, S., & Osanami Törngren, S. (2023). The empty
body: exploring the destabilised brand of a racialised
space. Journal of Marketing Management, 39(15-16),
1477-1501. DOI: 10.1080/0267257X.2023.2249475