Build Latin Based Business and Partner with Rare Beauty and Sephora!

Do you ever feel like your business is a copy and paste version of someone else's?
I felt that way in the beginning too. As if I were an imposter and selling fake art.
My question for you is - How do you set yourself apart from other calligraphers in your area and build a truly authentic business
Meet Jessica from Alcove Calligraphy, a calligraphy engraver based in Northern California.
When she first joined The Craft Academy, she asked, “Should I talk about my Latin Heritage or should I keep it separate from my business?”
My answer was a resounding “YES! Be proud of your roots and be AUTHENTIC!"
Fast forward to today - her authenticity resulted in partnering with Rare Beauty! She even got to hire 5 amazing Crafties for a 500 person event for Latin Heritage Month.
Hear her story on how she went from stay at home mom to building an authentic latin heritage business that her children can be proud of.
WANT PERSONALIZED TIPS TO BUILD YOUR CALLIGRAPHY BIZ?
TAKE THE FREE CALLIGRAPHY BIZ QUIZ!
www.wandercrafter.com/quiz
CHAPTERS:
0:00 - Introduction
3:32 - Stay-at-home mom to CEO story
6:10 - What made you invest in The Craft Academy?
7:59 - Tell us about your first event
9:03 - Business beginnings
10:42 - Mental challenges as a Latin calligrapher?
12:30 - Mindset shifts to integrate Latin heritage into business
14:38 - Rare Beauty Event (discovery, negotiation, hiring staff, subcontracting)
25:43 - Advice for balancing motherhood and your business
28:43 - Advice for investing in yourself
29:11 - What would you tell yourself back when you started knowing what you know now?
31:31 - Where can people find you?
CONNECT WITH JESSICA!
Instagram: / alcovecalligraphy
Website: alcovecalligraphy.com
M E N T O R S H I P
You can find out more about the program here: www.wandercrafter.com/craftacademy
And apply to work with me here: www.wandercrafter.com/calendar
FAVORITE ENGRAVING SUPPLIES
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HIRE ROSIE FOR LIVE EVENTS
Website: www.wandercrafter.com/contact-us/
CONNECT WITH ROSIE ON INSTAGRAM!
/ wandercrafter
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Get 20% off your first year of Honeybook! tinyurl.com/HoneybookRosie

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🥳!!

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I love the sparkle in your eye! You have achieved so much! Barvo companera TCA!!