👉 Learn how to optimise your Google Ads campaign CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
I’ve always been hesitant to use broad match keywords, but your tips on refining them and using negative keywords made me feel more confident. Thank you!
I've been making this changeover one campaign at a time and it's working, and not just because I'm adding broad match keywords. If I simply add broad match I spend my days defending the campaign with negative keywords like I'm swatting mosquitoes on a summer day. Our testing has shown that adding broad match works well if at the same time you optimize the landing page content to align focus/intent. My assumption has been: If Google wants me to rely heavily on the landing page content to target P-Max campaigns, why would I pay less attention to the landing page for 'regular' search ads? If every indication is that Google understands intent, then LP content is the best way to shape that understanding relative to my campaign.
@@itsdrutime I can only answer with "as many as make sense". We take cues from the search terms report. For a 'Masters in Biomedical Science' campaign we assessed the terms used that had not only good auction performance, but good on-page behaviors, and more importantly high lead quality. One problem the campaign faced was the accumulation of underqualified non-USA leads. And after that assessment the broad match term we added was 'online masters in biomedical science usa' which became the highest earning targeted term with a higher than average lead quality.
To optimize 7-word keywords in Responsive Search Ads, focus on concise, impactful messaging. Use compelling phrases, highlight key benefits, and experiment with different variations. For personalized strategies, contact me anytime.
Found it’s easier to start with broad match, then be more diligent in scanning and adding negative keywords afterwards. Less time spent on micro variations, redirected to negative keyword scans saves time and also it’s more responsive to Adrian human behaviour/queries than speculating.
Hi Aaron, I watch every video on your channel - It is amazing and very practical. I got a question - In one of my project, search campaign is delivering conversion but shopping is not for same location. I am getting ton of click in shopping ads but zero conversion. When I am getting 1 conversion for every 20 clicks in search what happens in shopping campaign that I am not getting not even single conversion for more than 200 clicks. On the other hand, for 2nd project, I am getting conversion in pmax but nothing in search even after getting plenty of clicks.
Question: How do you write good headlines and descriptions if you don't know which search terms you are going to target with broad match keywords? Thanks
Google is showing my ads to irrelevant terms to my exact match keywords, I don't know what they are gonna do if i select the broad match :D They gonna eat my budget like a hulk :D
The reason is your exact keywords don’t have a good volume per day … so the algorithm will show your ads for relevant audience segments you targeted of that campaign
The issue seems to be that if there is not enough specific real intent search queries, it will start to more broad and unqualified visitors to eat through the budget.
Aaron are you sure? I think being so specific in your broad match keywords will bring you much more unwanted traffic. I think it will pick up on bits of your broad match phrase and single those out to bring totally wrong traffic...
Yes, you are right. I have already done and experiment and will upload a video in the morning explaining how Google used every single keyword using my broad match selected keywords.
Are you starting a campaign with broad keywords? Because broad keywords work better with max conversions, but the algorithm is not trained, so how do you start a search campaign when the account has 16 conversions max? I have watched many of your videos, and you suggest that the best practice is to start with bid strategy max. clicks. but I don't remember what type of keywords you told to use.
starting a campaign with limited conversions warrants caution. For a safer approach, consider using Max Clicks bid strategy initially. Use broad match modified keywords to capture relevant searches.
If you are using long tail broad match keywords, what strategy are you using to create headlines in your ads to match those keywords so you can get good ad quality score (and fit within 30 characters)?
Max out the options your responsive text ads. This strategy is only successful when used in conjunction with responsive text ads and smart bidding. If you don’t have the data to use these “automation” tools then dial it back and use your discretion when developing keywords and headline formatting.
then why not just use a "Long-tail Phrase-match Keyword" instead of a "Broad match KW" ??? I'm having a hunch that the plan of using "Broad-match KWs" will explode in our face since Google will bring unwanted traffic by targeting every word that I used in the Long-tail KW, without context. Google says it now has switched to a "meaning-based targeting", but GoogleAd's AI is still quite stupid. PS, I got trust issues with Google man. It'll look to capitalize on every opportunity it gets to take our money. Unlike facebook and META, Google have been like this for ages now.
Im sorry Im finding this very hard to believe this. This sounds like BS. Please paste the source, or do a video showing the SQRs of a group set up like this
You might be right but I can’t see the downsides to this technique! still better than using too vague keywords that can show your ad to unrelated keyword searches
![Google Ads Bidding Strategies Explained ... [I tell you when to use Maximize Conversions]](http://i.ytimg.com/vi/GBB68hx_waU/mqdefault.jpg)
![Google Ads Bidding Strategies Explained ... [I tell you when to use Maximize Conversions]](/img/tr.png)
👉 Learn how to optimise your Google Ads campaign CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist
Absolute Gold. Thanks Brother! Went from 10 leads a week to 30 With in of my HVAC Clients! Lets Go!
I’ve always been hesitant to use broad match keywords, but your tips on refining them and using negative keywords made me feel more confident. Thank you!
Great content! I needed that!
Aaron's video is a must-watch guide for those who really want to succeed in launching Google Ads companies
This is genius definitely need to try this out.
I've been making this changeover one campaign at a time and it's working, and not just because I'm adding broad match keywords. If I simply add broad match I spend my days defending the campaign with negative keywords like I'm swatting mosquitoes on a summer day. Our testing has shown that adding broad match works well if at the same time you optimize the landing page content to align focus/intent. My assumption has been: If Google wants me to rely heavily on the landing page content to target P-Max campaigns, why would I pay less attention to the landing page for 'regular' search ads? If every indication is that Google understands intent, then LP content is the best way to shape that understanding relative to my campaign.
Very interesting. Can I ask how many long tail broad KWs you have per adgroup?
Since we’re done with SKAGs.
@@itsdrutime I can only answer with "as many as make sense". We take cues from the search terms report. For a 'Masters in Biomedical Science' campaign we assessed the terms used that had not only good auction performance, but good on-page behaviors, and more importantly high lead quality. One problem the campaign faced was the accumulation of underqualified non-USA leads. And after that assessment the broad match term we added was 'online masters in biomedical science usa' which became the highest earning targeted term with a higher than average lead quality.
Congrats. Very very helpful content
Thank you!
How do you fit those 7 word keywords properly in the responsive search ads?
To optimize 7-word keywords in Responsive Search Ads, focus on concise, impactful messaging. Use compelling phrases, highlight key benefits, and experiment with different variations. For personalized strategies, contact me anytime.
Found it’s easier to start with broad match, then be more diligent in scanning and adding negative keywords afterwards. Less time spent on micro variations, redirected to negative keyword scans saves time and also it’s more responsive to Adrian human behaviour/queries than speculating.
Yep agree. The added benefit of adding extra variations is present if you are using DKI in your ads
I thought and did the same thing. Good to know that my idea are align with the expert 🎉
Hi Aaron, I watch every video on your channel - It is amazing and very practical. I got a question - In one of my project, search campaign is delivering conversion but shopping is not for same location. I am getting ton of click in shopping ads but zero conversion. When I am getting 1 conversion for every 20 clicks in search what happens in shopping campaign that I am not getting not even single conversion for more than 200 clicks.
On the other hand, for 2nd project, I am getting conversion in pmax but nothing in search even after getting plenty of clicks.
Maybe you need to look at your landing page and check what are the things you need to change or improve.
I was literally just thinking about this, this morning
Question: How do you write good headlines and descriptions if you don't know which search terms you are going to target with broad match keywords? Thanks
Guess we need AI to write the ad too.
Google is showing my ads to irrelevant terms to my exact match keywords, I don't know what they are gonna do if i select the broad match :D They gonna eat my budget like a hulk :D
The reason is your exact keywords don’t have a good volume per day … so the algorithm will show your ads for relevant audience segments you targeted of that campaign
Does anyone know what the best practice is on number of keywords per ad set? I know it used to be 15 - 20 before this change was implemented.
The issue seems to be that if there is not enough specific real intent search queries, it will start to more broad and unqualified visitors to eat through the budget.
Aaron are you sure? I think being so specific in your broad match keywords will bring you much more unwanted traffic. I think it will pick up on bits of your broad match phrase and single those out to bring totally wrong traffic...
Yes, you are right. I have already done and experiment and will upload a video in the morning explaining how Google used every single keyword using my broad match selected keywords.
@@Sagheeruddin What's the video called?
how get quality score in broad match keywords
Are you starting a campaign with broad keywords? Because broad keywords work better with max conversions, but the algorithm is not trained, so how do you start a search campaign when the account has 16 conversions max? I have watched many of your videos, and you suggest that the best practice is to start with bid strategy max. clicks. but I don't remember what type of keywords you told to use.
starting a campaign with limited conversions warrants caution. For a safer approach, consider using Max Clicks bid strategy initially. Use broad match modified keywords to capture relevant searches.
Day #918 of waiting for Aaron to pronounce chat GPT correctly
😂
What strategies have you found are best to find long tail keywords?
Reviewing the search term data is best for me
If you are using long tail broad match keywords, what strategy are you using to create headlines in your ads to match those keywords so you can get good ad quality score (and fit within 30 characters)?
use phrase match
You could try keyword insertion. The ad will show the used searched term as a title. look it up.
Max out the options your responsive text ads. This strategy is only successful when used in conjunction with responsive text ads and smart bidding.
If you don’t have the data to use these “automation” tools then dial it back and use your discretion when developing keywords and headline formatting.
Chat gtp
then why not just use a "Long-tail Phrase-match Keyword" instead of a "Broad match KW" ???
I'm having a hunch that the plan of using "Broad-match KWs" will explode in our face since Google will bring unwanted traffic by targeting every word that I used in the Long-tail KW, without context.
Google says it now has switched to a "meaning-based targeting", but GoogleAd's AI is still quite stupid.
PS, I got trust issues with Google man. It'll look to capitalize on every opportunity it gets to take our money. Unlike facebook and META, Google have been like this for ages now.
i am not preferring broad match keyworda 1st i used exact match then phrase match is the best option
Im sorry Im finding this very hard to believe this. This sounds like BS. Please paste the source, or do a video showing the SQRs of a group set up like this
You might be right but I can’t see the downsides to this technique! still better than using too vague keywords that can show your ad to unrelated keyword searches
CHAT GTP > "CHAT GPT"