How We Pulled Off Share a Coke

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  • Опубліковано 12 вер 2024
  • The Coca-Cola South Pacific marketing team explains, in their own words, how they built and launched the “Share a Coke” campaign in Australia in 2011. The campaign, which puts consumers’ first names on Coca-Cola cans and bottles, has since rolled out in more than 70 countries worldwide.

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