Building Authentic Connections in Celebrity Partnerships with Karina Kogan - Honest Ecommerce Ep274

Karina Kogan is an award winning marketing and technology executive with a track record of feuling transformational growth and digital innovation for disruptor brands.
Karina currently serves as Chief Commercial and Marketing Officer at Pvolve, an omnichannel fitness company that in 2023 announced a strategic partnership with Jennifer Aniston.
Karina has spent two decades working at the intersections of innovation and marketing with prior roles as CMO of Oura, SVP & Global Head of Product Marketing at Peloton, and SVP of Digital Media and Products at WarnerMedia.
Karina also holds board and advisory posts at Jackpot.com, FightCamp, among others.
In This Conversation We Discuss:
[00:46] Intro
[02:19] Growing an omnichannel fitness brand
[03:02] Reflecting on career journey to Pvolve
[04:25] Jennifer Aniston's organic connection to Pvolve
[06:28] Authenticity in brand-talent partnerships
[07:21] Trend: celebrity collaborations in consumer brands
[10:22] Electric Eye: your true Shopify experts
[11:20] How functional fitness became the solution
[12:59] Building strength and flexibility using Pvolve
[13:49] Bringing on key team members to drive growth
[14:54] Collaborating with agencies and vendors
[15:42] Combining home workouts and in-person studios
[16:43] The diverse responsibilities of a CMO
[18:15] Stay relevant: the value of continuous learning
[19:36] Strategic resource allocation for maximum ROI
[20:41] Leveraging networking & relationships as startups
[22:02] Tap into functional fitness with Pvolve
Resources:
Subscribe to Honest Ecommerce on UA-cam www.youtube.co...
Functional movement with resistance equipment www.pvolve.com/
Follow Karina Kogan / kogankarina
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[@todd.westra]

Seriously impressive! 🌟Her insights on brand-talent authenticity and the trend of celebrity collaborations were eye-opening. Plus, the discussion on functional fitness and growth strategies was super insightful. 💪