SERPs don't sleep, so neither should you on.click VLOG]

Keeping an eye on Google’s Quality Rate Guidelines is really important if you want your website to perform well. On search engines results pages (SERPs). Recently updated to include big section on expertise, authority and trustworthiness (EAT). What this means is Google wants its raters to not only look at the quality of a website’s content, but also the quality and authority of the people who write it. Dan explains what you can do to ensure your site demonstrates EAT.