[Keynote] Navigating Change and Leadership in the Digital Age

Liz Rutgersson, CEO of iProspect, highlights that B2B marketers are at a crucial crossroads. The job market has seen significant changes. All signals suggest not only a collective push toward embracing new technologies, but a need to make a sharp turn in our strategic approach.
After watching this keynote, you’ll better understand:
• How the marketing jobs landscape is reshaping the future of B2B marketing.
• How leaders can create a new set of rules by leveraging unconventional skills.
• The importance of investing in your team’s potential.