TikTok’s Sofia Hernandez on Disrupting Sameness in Digital Marketing

Observing what's trending on TikTok, you can discern a tremendous amount about what piques people's interest and how they prefer to consume information. This week, we spoke with TikTok's Global Head of Business Marketing, Sofia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok.
Referenced in this episode: TikTok What's Next 2024 Trend Report (newsroom.tikto...) .
Episode Highlights:
• [01:23] Evolving Role of Marketing and The CMO
• [07:00] The Importance of Risk-Taking, Authenticity, and Diversity
• [11:26] Drawing Inspiration from the Creator Community
• [18:25] Embracing the Unexpected: Trends to Look Out For in 2024
• [26:07] What’s Next at TikTok and Advice for Marketers
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