How to sell luxury goods with Molly Goddard & Joel Jeffery, Co-Founders of Desmond & Dempsey

Selling any product is a skill but selling a product with a luxury price tag is a nuanced skill. As this season is focused on sales I wanted to interview people with experience in differentiating their product in a crowded market & find out how they managed to sell it.
Molly Goddard & Joel Jeffery co-founded the luxury pyjama brand Desmond & Dempsey in 2014. Over a decade the couple has redefined the concept of luxury sleepwear & secured listings in Harrods, Harvey Nichols & Selfridges very early on in their business.
Keep listening to hear Molly & Joel’s advice on how they tackled sales.
Hosted by Juliet Fallowfield, founder of B Corp Certified brand communications and podcast production consultancy Fallow, Field & Mason, How To Start Up hopes to bring you confidence, encouragement and reassurance that you’re on the right track when building your business.
We cover everything from founder health, to how to write a pitch deck… to what to consider when recruiting and how to manage the rollercoaster.