How to change a SharePoint site theme and colors

How to change a SharePoint site theme and colors to match the company branding? This is the first question I have been asked with every new SharePoint project.
This video demonstrates how to use different themes with a SharePoint Communication site, customize colors and also take advantage of changing the site header style and color. This video is useful for site owners and power users that just started exploring SharePoint and Office 365.
Changing the theme requires SharePoint site owner permissions so you cannot get to the settings page, you should contact your SharePoint administrator.
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[@venkatrajesh3597]

Good tutorial

[@geraldjamesmartinez2419]

Thanks!

[@makiba9461]

Custom colors

[@jaggyjut]

Thank you. How can we change the buttonBackground color pls?

[@M3SA-gaming]

would love a Dark theme that im able to choose the other color and not just Blue and Yellow.. I want it Dark with Green! :(

[@jakecruz2494]

This is great to know!! Microsoft made a terrible decision and limited administrators a lot with look and feel. Will be moving away from this the minute license expires.