Why are 'New Users' Bigger Than 'Users' in GA4? (GA4 Metrics Walkthrough)

New Users in GA4 are regularly bigger than users which makes no sense until you understand the cookies and midnight problem with how these metrics are tracked.
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[@MatthewFisherAV]

Really helpful video thank you!

[@Wholewhale]

Glad it was helpful!

[@leeanucha]

Thanks for this. pls do more vids. but GA4 sucks!

[@Wholewhale]

Agreed... But if you can't be with the one you love, love the one you're with.

[@Wholewhale]

Or export your data via API and do your own thing with looker