13 Tips To Master Video Marketing In 2024 - Chris Savage

➡️ [Free Download] Get the guide to integrate AI tools into your content creation process clickhubspot.c...
How important is video for your website?
Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect of it. Learn more on leveraging AI-generated personalization and automation, maximizing engagement on platforms like LinkedIn and Twitter, and the essential tools and strategies you need to ensure your video marketing stands out.
Mentions
Get tickets to INBOUND today (we'll see you there!) clickhubspot.c...
Chris Savage / cjsavage
Wistia wistia.com/
VEED www.veed.io/
Capsule capsule.video/
Adobe Premiere www.adobe.com/...
Timestamps
00:00 Chris' 18 years in video space, huge technological changes.
04:01 Wistia's expertise in video marketing with evolving expectations.
08:21 Engage no-shows by integrating analytics and data.
10:47 Video content is valuable for branding.
14:02 iPhone camera is amazing and getting better.
18:37 Blogs and videos still effective for marketing.
20:55 Unique, authentic content is essential for success.
23:54 Captions important for brand; used creatively online.
25:49 Marketing will become less measurable, more personal.
29:59 Twitter changes video sharing to rival UA-cam.
33:11 UA-cam dominating watch time, ad revenue growth.
38:10 Choosing video topics is crucial for success.
Resource
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@MATGpod]

[Free Download] Master the content creation process by integrating AI tools with this guide ➡ clickhubspot.com/cvm ⬅

[@FloodInsuranceGuru]

I will always do a video first. One reason that you can build an emotional connection. Instantly the reason I can decide to create a blog or a podcast of the video. I can't do it the other way around.

[@dellyndigital]

Currently making videos for my personal brand/business.
Long form video content is king. 👑
You can always clip it up to be short form.

[@manumartinezkcxu]

good interview

[@HippoScribe]

I would love to hear you guys talk about video on Pinterest

[@dannyquiroz5777]

Wistia $948 for basic lead capture? I found Sprout Video with lead capture for $10/mo