The Future of Luxury Brand by Jean-Noël Kapferer | LBG Masterclass (Oct 26, 2023)

[2023 𝑳𝑩𝑮 𝑴𝒂𝒔𝒕𝒆𝒓𝑪𝒍𝒂𝒔𝒔]
Jean-Noël Kapferer
"𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙤𝙛 𝙇𝙪𝙭𝙪𝙧𝙮 𝙞𝙣 𝙩𝙝𝙚 𝙐𝙥𝙘𝙤𝙢𝙞𝙣𝙜 𝙁𝙪𝙩𝙪𝙧𝙚
𝙖𝙣𝙙 𝙃𝙤𝙬 𝘽𝙧𝙖𝙣𝙙𝙨 𝙎𝙝𝙤𝙪𝙡𝙙 𝙍𝙚𝙖𝙘𝙩"
Professor Jean-Noël Kapferer of HEC Paris, a pioneering figure in establishing the concept of 'Brand Identity' and a globally celebrated scholar on luxury brand marketing strategies, will be conducting an online masterclass with Luxury Business Group (LBG)
Known for his influential work "Luxury Business Strategies," which is well-acknowledged in Korea, Professor Kapferer has also lent his expertise as a consultant to prominent companies such as Mercedes Benz, L’Oréal, and BMW. Seize this unparalleled opportunity to gain insights from a luminary in the field of luxury marketing.
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[@luxurybusinessgroup]

[#마스터클래스] 11월 20일(월), LBG에서 前 Kering (케어링) 와치앤주얼리 CEO, 앨버트 벵수산을 만나보세요.
오프라인 마스터클래스 첫 판매 기념, 50% 할인된 가격에 구매하실 수 있습니다.
자세한 내용은 링크 확인! bit.ly/MC_NOV_2023_YT
▪ 날짜: 2023년 11월 20일 (월요일)
▪ 시간: 10:00 AM
▪ 장소: 럭셔리 비즈니스 그룹 본사
▪ 문의: [e-mail] / 02-2185-8771
―
[#MasterClass] Meet Albert Bensoussan, former CEO of Watch & Jewelry at Kering, on November 20th (Monday) at LBG.
To commemorate the first sale of the offline masterclass, purchase at a 50% discounted rate.
For more details, please refer to the link. bit.ly/MC_NOV_2023_YT
▪ Date: November 20, 2023 (Monday)
▪ Time: 10:00 AM
▪ Venue: Luxury Business Group Korea
▪ Contact: [e-mail] / 02-2185-8771

[@ninagartner]

Webinars from prof.Kapferer is a luxury) so rare, but always so insightful for us, industry professionals

[@kreamedaman]

Very useful insights! Thanks for sharing

[@etch-a-life]

extremely interesting and insightful session here, thanks for sharing!