How Social Media ruins your Art (DON'T let it!) ✋

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“It’s very important for us that we do not give a damn if you like what we do. That’s the only way I could create a watch that looks like a spaceship or a bulldog.”
Maximilian Büsser, watch designer
That attitude marks the difference between being a creator or being created. Marketing tools are for sellers, products on a shelf... not for creators.