Salon Retail Excellence with Arif Isikgun

In this episode, I sit down with retail expert and beauty educator Arif Işikgun, who shares invaluable insights on transforming the retail experience within salons. Together, we discuss the often misunderstood relationship salon owners have with retail, emphasising its potential to drive growth and enhance customer connections. Arif reveals innovative strategies for enriching client interactions through storytelling and creating that all-important 'want' for products. Whether you're a salon owner or an aspiring beauty professional, this episode offers practical advice and fresh perspectives to elevate your business and your client experience. Don't forget to hit that subscribe button for more insightful conversations and tips to help your salon thrive!
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