Segmentation and Triggers in Email Marketing - How to Start an Email List #6

Segmentation is an incredibly powerful tool to enhance your email marketing effectiveness. *** Take my free email marketing challenge at 100emails.com.
Today I’m going to cover one of the biggest keys to success with email marketing: to stop guessing and let your segments show you the way.
The decisions I make when it comes to email marketing are not based on guesses-they’re based on research and the careful implementation of a solid email segmentation strategy.
Now, email segmentation isn’t necessarily easy-but it’s very powerful.
In this video, I’ll show you the segmentation strategy that helped me catapult my email open rates from a decent 20% to a remarkable 65%-and took my click-through rates from 3.5% to 8.5%.
Using ConvertKit, we’ll explore ways to segment your audience, and even how to get them to self-segment. Then I’ll show you how to create unique content for each segment that delights your audience and makes them think you’ve read their minds!
This is the last in a series of 6 videos that teach you to start, grow, and excel with your email list, so make sure to watch the first 5 videos if you haven't already!
Resources Mentioned in this Video:
ConvertKit (affiliate link): www.smartpassi...
Leadpages (affiliate link): www.smartpassi...
Email the Smart Way: emailthesmartwa...
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