TRIXIE celebrates 50 years

Founded in 1974 as a one-man venture by Dane Bonnik Hansen, nowadays TRIXIE products are present on all continents either hanging, standing or lying. The formerly small supply service of dog bones has developed into the European market leader of pet supplies.
This year our company celebrates its 50th anniversary.
After the German reunification, we experienced an enormous expansion during the 90s and were able to successfully accompany the transformation of the industry. Today there are almost 600 employees from 27 different nations that sell 6,500 products for dogs, cats, small animals, birds and reptiles to wholesalers and specialist shops in internal and external service.
After our move to Tarp and continuous add-ons and expansions of our warehouse and office capacities, today our premises comprise of about 98,000 sqm with a storage capacity of 52,000 sqm for around 90,000 pallet storage spaces and 48,000 containers in shuttle systems.
Our exports have played an important role in the sales development: In 2004 TRIXIE supplied about 50 countries with our products, which made up 30 % of the total turnover, today we supply more than 100 countries making this 60 % of the total turnover.
What is the secret of your success? There are many different factors, e.g. our wide range of products, an attractive price-performance ratio, fast delivery, reliability and mutual appreciation when dealing with each other. These very important values are deeply embedded at TRIXIE to this day.
How we deal with our product range has also undergone changes and realignments. In the past, it was primarily standard merchandise that was delivered to and supplied by TRIXIE, but today there is a product management team of almost 20 with experts from the fields of design, veterinary medicine and dog training who are constantly developing our product range with a focus on animal welfare and sustainability.
TRIXIE is constantly reinventing itself. Celebrating its 50th birthday with a modernised logo and a new packaging concept.