Data Cloud : Identity Resolution

This Webinar educates on the significance of Data Cloud in consolidating data from various touchpoints into a unified platform. By amalgamating diverse data sources, a comprehensive customer 360 view is achieved. Integrating this data with market specifics, demographic insights, consumer preferences, and purchasing capabilities, a 360-degree consumer perspective is attained. This holistic approach aids in comprehending current scenarios and envisaging future trends.
Identity Resolution Basics
1) Identity Resolution is used to create a unified view of an account or an individual
2) The process is broken down into two stages, matching and reconciliation
3) Matching allows us to group individuals or accounts together based on matching criteria across sources
4) Reconciliation allows us to pick attributes to summarize a unified profile
5) We can group matching criteria into rules. The more criteria in a rule, the less likely we are to make a match
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