“TROPICAL TREASURE” 1946 CHASE AND SANBORN COFFEE PRODUCTION & ROASTING PROMO FILM 87034
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- Опубліковано 20 вер 2024
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Released in 1946, this film is a promotional for Chase and Sanborn Coffee which is an American coffee brand established in 1862 in Boston Massachusetts. It shows the process they undertake for choosing coffee beans as well as acquiring the right flavor from the beans. It is presented by the Fleischmann Division (:11), narrated by Hugh James and was produced by B. K. Blake Inc (:27). The film opens by pointing to the more than 50 countries in the tropical zone which grow coffee beans (:37). Footage of natives picking the beans from arabica trees follows (1:32) and these beans will be delivered to the markets of the world. Beginning their journey, the coffee beans are transported by oxen and mules to ships which may carry them as far as thousands of miles away to their destinations (2:00). The Chase and Sanborn roasting plant (2:27) is pictured as one of the coffee beans’ final locations. Samples of each incoming batch here are checked for color, quality and appearance (3:19) and they will then be roasted in miniature lab ovens. These ovens mimic the process of large plant ovens (3:22) which to maintain standards of operations on a grand scale. A technician checks the roast of the beans in the oven (3:46) and each of the samples will be prepared and tested. Each sample is carefully grounded and weighed to ensure they receive identical treatment (4:13). After exact measurements of boiling water is added to each cup, they are tested for aromatic qualities (4:53). The final test is of taste and these technicians were so experienced that they were able to detect even the slightest deviation from standards (5:29). After the sample has been chosen this process must be repeated and translated into millions of pounds of coffee (5:47). The Chase and Sanborn warehouse follows (5:50) with bags of coffee from all over the world (5:50). At the mixer (6:10) coffee is handled on a batch basis and each will be tested again (6:27). The coffee is first cleaned through a winnowing process in an air cleaning machine (6:55) and it is then moved past a large magnet which will pick up any metal pieces which might be in the batch (7:12). A suction fan removes any light dust (7:41). In the roaster room (7:43) the coffee beans are continuously revolved in a drum in order to ensure uniform roasting (7:53). The beans are to never come in direct contact with flames and instead hot air is blown in from the back of the drum (8:02). The operator of the roaster waits for them to turn the proper shade of brown and this is then compared to the sample (8:36). A spray of water is added to the beans to keep them from continuing to cook (8:45) and they are also continuously stirred which aides in a quick cooling process (9:06). Again, the coffee passes over another magnetic to ensure that absolutely no metal parts remain (9:47). High speed mills produce steel cut or granulized coffee (10:00). At the bottom of the grinder, the vibrating screen is pointed to (10:53) which removes any fragments. A lab technician then takes the grinds to the lab to make sure the grinds are to proper size (11:28). The ground coffee is then seen flowing from the granulator into the bins which will take them to the filling machines (12:20). In the packaging department, grinds are either filled into Chase and Sanborn bags (12:44), into vacuum sealed jars (13:09) or into the Chase and Sanborn Fancy Mark bags which were used for hotels and restaurants (13:21). The operators are seen in the assembly line sealing and loading these bags into larger bags for delivery (13:41). Throughout the process, lab technicians take several one-pound bags to be tested again (14:23). The final step is the delivery system (15:01). The film wraps up with a montage of hotel and restaurant guests enjoying the Chase and Sanborn Fancy Mark blend (16:11).
Chase & Sanborn Coffee is an American brand first established in 1862 in Boston by Caleb Chase (1831-1908) and James S. Sanborn (1835-1903). When Standard Brands was formed in 1929, it acquired Chase & Sanborn. The company later became part of Nabisco, Nestle and more recently the Massimo Zanetti Beverage Group (2006).
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“Chase and Sanborn is the heavenly coffee”. Who remembers the jingle?
Actually it was "Chock full of Nuts" that was the heavenly coffee,better coffee a millionaires money can't buy...
My friend in Bali does this on a smaller scale. Its the best coffee I’ve ever had. It can only be bought from one place.
I seem to recall Chase & Sanborn catering to the restaurant trade in LA. I would always see their trucks delivering the coffee in the early morning hours. There was another coffee company delivering to restaurants called Young's coffee.
That does it! The next time I buy coffee, I’m buying Chase & Sanborn “Fancy” mark coffee. It’s much better than the “Crappy” mark coffee I’ve been drinking.
I am a coffee fanatic but I haven't had any Chase and Sanborn in years. I remember it as being very good.
I never watched anything that made me want a cup of coffee so bad. Thanks for the video!
I believe Chase and Sanborn introduced Robusta beans.
☕️To Rosemary Angela: the jingle is really “CHOCK FULL O’ NUTS is the heavenly coffee”.
Now days people think that garbage from starbucks is coffee! Nothing bit scraps and trash that is over roasted!
At the time, Chase & Sanborn sponsored Edgar Bergen's Sunday night NBC radio show (featuring "Charlie McCarthy").
Coffee bean, cha cha cha!
Where was Juan Valdez?
Nice red ripe beans. I watched a video where 80% of the beans were green. Instant coffee anyone??
A precursor to How it's made, There is a book called nice job it tells you what types of jobs you can actually get, and taste testers are on the lists and sniffer I think?
No matter how much care goes into the blending, roasting and grinding, it all tastes the same when you go someplace that throws quarter of a can into the percolator and cooks it for ten minutes after it boils. (a favorite way of "Depression" aged folks like my grandparents) Actually, I've wondered if these days with all the classic brands owned by only a couple of corporations if those true flavor differences haven't been homogenized. But then I'll see stacks of a few regularly on sale, I'm guessing not.
Back when a pound of coffee was a pound of coffee, before they started all the sneaky stuff to raise the price without making it so obvious.
I bought some promotional newly introduced 'certain big brand', it was great, the next jar I bought tasted like burnt rubber. Checked the label, made in Japan. But they pay George Clooney to advertise their garbage. Yes, sneaky stuff all right.
It's not that romantic, seen coffee harvesting in Guatemala, lot's of hard work then the separation of the beans from the fruit really ends up a stinking mess..
Charlie McCarthy!