An Update on the Legal and Regulatory Environment Surrounding Environmental Advertising Claims

Environmental advertising claims remain a hot area of regulator action, with the Federal Trade Commission in the process of updating the FTC Green Guides. State legislatures like California’s also remain active in the area, with California’s new law governing “recyclable” claims and chasing arrows to take effect in 2024. Not to be left out, class action plaintiffs' attorneys and state regulators continue to bring a steady stream of lawsuits, enforcement actions, and pre-lawsuit demands. Green claims have also been a popular area of challenge by competitors before the National Advertising Division. Join Venable attorneys Leonard Gordon and Shahin Rothermel on December 14 as they discuss these updates and how you can stay compliant with the ever-changing requirements in this area.