Haha good one . except they dont have to switch back to their old ID cause no one can stop calling them losira 😂. or something lile that. I actually think its been streaming on soop for a while . even if ot was called afreeca
AfreecaTV has rebranded as Soop (often styled SOOP). The AfreecaTV Starleague (ASL) is now the Soop Starleague (SSL). An international companion to the afreecatv website has launched called SOOP Live. (They are the first Google result.) I think SOOP Live will be centrally hosted, unlike the Afreeca platform which is mostly P2P, which has something to do with the different payment structure for the internet in South Korea. It's not clear which markets SOOP is trying to break into. Japan and Countries on the South China Sea seem like the obvious targets, and possibly the US, but I haven't heard anything really. I doubt many English-language sites are reporting on this.
In South Korea, companies rebrand more frequently than in most places. "Afreeca" (Any FREE CAsting) was seen as bad branding. They didn't say why, but the fact that it sounds a lot like "Africa" despite having nothing to do with it might have been a factor. Mergers are a normal reason to rebrand anyway. In the US, they would probably hang onto the AfreecaTV brand because they thought it was valuable, but in SK, they don't seem to value brand names as highly, and they rebranded. And TBH, I do agree that "AfreecaTV" was not the best possible brand name. But how they came up with "Soop" of all names, I can't say.
@@EebstertheGreat If it's any consolation, for a very long time before GSL the Starcraft competition was called SSL. Starcraft Starleague. The SSL was actually longer running than the GSL, or at least, had a longer history(though I'm sure the GSL surpassed it over the years, I don't recall). It's funny as the SSL was not casted by Dan and Nick but by two other guys whom I forget the name of right now. They were soft rivals and the Proleague was also more closely associated with SSL. Anyways that's just a fun bit of history. I think they mentioned it when first talking about the name but haven't since, which is too bad, as the SSL deserves to be remembered but I think the naming conventions confuse foreigners whereas this name will be more familiar to Koreans.
I don't think Africa was such a bad brand. I mean I got used of it. But yea if rebranding helps it's all good. I think they missed opportunity to rebrand themselves as Sup : p at least it would be funny.
As a GSL fan, most notifications from this channel are a disappointment. (Although I'm jealous you still get Artosis - State is good, probably my 3rd favourite, but Tastosis is still top 1 & 2)
@@blazingswordchad3384 - Who's turning it into a 'turf war'? Just because I'm into Sc2, and he's into Sc1, doesn't mean either of us dislike the other; we're just not into it enough to watch the pro leagues of each. What's wrong with that?
![[ENG] 2024 SSL AUTUMN | FINALS SoulKey vs Sharp (Tastosis)](http://i.ytimg.com/vi/lnrfZMy6is4/mqdefault.jpg)
![[ENG] 2024 SSL AUTUMN | FINALS SoulKey vs Sharp (Tastosis)](/img/tr.png)
Companies really be out here erasing their brand recognition.
who knew that korean corporations had the same issue as korean starcraft players
Haha good one . except they dont have to switch back to their old ID cause no one can stop calling them losira 😂. or something lile that. I actually think its been streaming on soop for a while . even if ot was called afreeca
Now people will go from confusing Afreeca for Africa, to confusing Soop for Soup.
As long as it has brood war casted by tasteless and artosis it can call itself whatever it wants
Global Soop League when?
now? SSL= soop stacraft league
artosis: "koreans suck at branding"
also artosis: "soup"
GSL PLS SOOP, BRING RO24 BACK AS WELL, THE COMMUNITY WILL FUND IT
GSL please
Its "SO OP".
I like it
Tesagi
Better have money for GSL and get Tastosis back. Otherwise, what's the point?
I got chills for a second but i just had a sip of tea and im warm again
You mean a bowl of hot soop.
Thank you Afreeca for all your contributions to SC! RIP.
Thank god this content was uploaded.
Life changing.
Who doesn't like soup?
For a moment i thought it was another crypto hijacking another channel 😅
THIS SOUP IS GIVING ME NERD CHILLS, TASTELESS!!
I LOVE SOOP THANK YOU
What happened to afreecatv? What’s going on?
AfreecaTV is rebranding to SOOP, nothing else changes :)
@@iithunderii9800 ohh...ok, thanks man!
@@iithunderii9800 thanks, I was wondering why I was subbed to this lol
I am ready for my soooop
Soop backwards is poos.
"Please sir, can I have some more?"
GSL please :)
No soop for you.
😥
О, великий суп наварили
Rebranding? I like it.
SC2! SC2! SC2! We need GSL and SC2!!!
When's next match? Anyone?
But why?
New name got me headscratching then i saw a Tastosis thumbnail video and it clicked with me lol.
When rain vs rush tho
WHY ARE YOU PLAYING GAMES AT THE SOUP STORE?!?!
SC2 Please.
SOOP: No Soup For You
im not feeling the name "soop"
kinda pointless for english fans, bring back english casting
They gotta pay us to change there name next time
So did Soop decide its worth keeping the English cast? If so that's great news!
I'M AT THE SOOP STORE!
Why are you shopping for clothes at the SOOP Store?!
SOOP!!! random but ok
KT Finger BOOM
Will they upload the matches this evening PSt?
I mean, whatever can help carry starcraft to keep it alive, sure.
we all want gsl back . Is this hope for our dream come true?? tell me!!!!
GSL?
🍛 soup
Look at the sooply!
Let’s eat!
Gogo Starcraft!
soup league
What the fuck?
ngl thought they got hacked
and? wait. this is afreeca?
AfreecaTV has rebranded as Soop (often styled SOOP). The AfreecaTV Starleague (ASL) is now the Soop Starleague (SSL). An international companion to the afreecatv website has launched called SOOP Live. (They are the first Google result.) I think SOOP Live will be centrally hosted, unlike the Afreeca platform which is mostly P2P, which has something to do with the different payment structure for the internet in South Korea. It's not clear which markets SOOP is trying to break into. Japan and Countries on the South China Sea seem like the obvious targets, and possibly the US, but I haven't heard anything really. I doubt many English-language sites are reporting on this.
Used to be now they are rebranding
S O O P
Sooper
Borscht Esports
hahaha cheeky guy
What'S OOP everybody!
delicious soop 🤤🤤🤤🤤
What is wrong with this company... SMH, "Soop"??? Just drop the (S) and replace with a (P). Would be more accurate 🤡💩😑
Whatsoop everybody
Honestly, what a terrible new name.
This is Crazy
*_SOOP_*
wassooooop
OK
im getting chills
afreeca never made any sense.
🤔 Rebrand? Buyout? Not sure, but I hope we get details soon.
In South Korea, companies rebrand more frequently than in most places. "Afreeca" (Any FREE CAsting) was seen as bad branding. They didn't say why, but the fact that it sounds a lot like "Africa" despite having nothing to do with it might have been a factor. Mergers are a normal reason to rebrand anyway. In the US, they would probably hang onto the AfreecaTV brand because they thought it was valuable, but in SK, they don't seem to value brand names as highly, and they rebranded. And TBH, I do agree that "AfreecaTV" was not the best possible brand name.
But how they came up with "Soop" of all names, I can't say.
@@EebstertheGreat If it's any consolation, for a very long time before GSL the Starcraft competition was called SSL. Starcraft Starleague. The SSL was actually longer running than the GSL, or at least, had a longer history(though I'm sure the GSL surpassed it over the years, I don't recall). It's funny as the SSL was not casted by Dan and Nick but by two other guys whom I forget the name of right now. They were soft rivals and the Proleague was also more closely associated with SSL.
Anyways that's just a fun bit of history. I think they mentioned it when first talking about the name but haven't since, which is too bad, as the SSL deserves to be remembered but I think the naming conventions confuse foreigners whereas this name will be more familiar to Koreans.
@@seraphimconcordant Sponsored by the memorably-branded SPOTV GAMES. I'm starting to get why Artosis says SK branding isn't really on point.
I don't think Africa was such a bad brand. I mean I got used of it. But yea if rebranding helps it's all good. I think they missed opportunity to rebrand themselves as Sup : p at least it would be funny.
Sooper cringe
̶ ̶A̶f̶r̶e̶e̶c̶a̶T̶V̶ SÖÖP forever.
As a broodwar tastosis ASL fan, getting a notification for this video was almost as disappointing as getting a notification for a SC2 video 🫤
As a GSL fan, most notifications from this channel are a disappointment. (Although I'm jealous you still get Artosis - State is good, probably my 3rd favourite, but Tastosis is still top 1 & 2)
Between ASLs I was actually unsubbing to avoid the sc2 videos lol, then re-subbing whenever a new ASL or broodwar league started.
@@brendondevilliers1350 true,state is good,but im kinda missing the goofy interaction and jokes
I feel pity for those who can't enjoy both games and instead have to turn it into some kind of bizarre turf war.
@@blazingswordchad3384 - Who's turning it into a 'turf war'?
Just because I'm into Sc2, and he's into Sc1, doesn't mean either of us dislike the other; we're just not into it enough to watch the pro leagues of each.
What's wrong with that?