How to Start a Dark Store? |Dark Store Business Startup

Are you looking to start a "Dark Store"
Do you want to know the steps to get started
Did you know 40% of online businesses fail due to poor planning within the first 02 years of operations?
How to start a "Dark Store"?
Step 1: Develop a Near-to-real BUSINESS PLAN for Dark Store Model
As a startup, it is essential to know your investment, your breakeven points, your estimated ROC & ROI, and budgets for each type of investment i.e. investments in your software, infrastructure, furniture and fixtures, people, and inventory
An industry insider or an expert shall be able to guide you on the business plan and various areas of investments, so you don’t encounter surprises during execution, as such surprises may disturb your financial plan and cash flows. Word of caution here is, do not develop this business plan based on your judgment or your understanding of the business as this is the foundation of your “Dark Store”
Step 2: Adopt Industry best-practice in Dark Store Operations Plan
Here the idea is, why reinvent the wheel?
Operations Plan includes - deciding your software, supply-chain planning, last-mile-delivery software and process, inventory management process, managing negative reviews and dissatisfied customers, and completing back-end and front-end dark store operations.
Process Experts shall be able to guide you in building this operations plan, best-fit as per your vision and your business operations, considering the best practices of the industry. SOPs must be built in a way that they should be able to support the scale of operations at least for the next 02 years.
Step 3: Define the Go-to-market strategy for your darkstore business
Building your brand awareness & positioning your brand appropriately is extremely critical to driving desired revenues and supporting your back-end costs. This calls for a robust “Go-To-Market'' Strategy. Marketing strategy starts with the identification of your Target Group
Wherein you must know the buying behavior, what they like or dislike, where can you find them online, the buyer persona, and their demographics
Next is studying your competitors. You must research how your competitors are driving sales, their online traffic, their pricing strategy, and the product categories that they sell.
Defining your marketing strategy without conducting research on your "TG" and "Competitors" is like playing a dart game in the dark, you are sure to fail!
90% of brands fail due to high CAC (Cost of Acquiring Customer) because they try to implement strategies that they think are correct, rather than going by data-backed strategies.
Step 4: Build Ground Zero to Launch Plan
20% of startups fail even before they launch, solely due to poor project management and poor launch planning.
You must hire a team who shall abide by the critical pathway and would have just one-goal i.e. launching your brand on time.
A driving force and a project plan right from ground zero up to launch is essential, as it involves various factors to be planned, integrated, tested, and implemented
And let's not forget, If you fail to plan, you plan to fail
Step 5: Test and Hype - before you go-live
Test your systems and processes with trial orders.
In online orders, you cannot afford to go wrong, as every bad experience shall land up in a negative review, which in effect shall hamper your brand reputation, even before you start. To make up for one negative review, you'll need four five-star reviews. (That’s how the google algorithms work at the moment). So, testing on live servers directly with the end consumers is not a choice!
And next is "Hype" your brand
After your test is successful, create a "Hype" within your market or geography of launch. Run "Awareness" campaigns with smart content which can gain the attention of your target audience. Pouring of customer orders at launch, will boost your confidence and drive your team to achieve the next goal
To know more, you can refer to our other videos related to dark stores on the YRC channel
If you need expert consulting, you can get in touch with a YRC expert
TAT for the Video is:
Your highest budget in the business model is going to go toward marketing. Make sure each of your marketing activities is measurable because as a brand, your only goal for the first 02-03 years should be reducing the CAC i.e. Cost of Customer Acquisition. Measure the spending on each activity and compare the spends v/s customers acquired.
Refer to our YT channel to find answers related to foll topics:
How do you set up Dark Store?
How to develop a dark store business model?
What is a dark store model?
What is a dark retail store?
What are dark shops?
Follow:
LinkedIn - / your-retail-coach-yrc-
Instagram - / your_retail_coach
MUSIC USED: Alec Koff - @UA-camMusicLibrary
Time
0:00 - Intro
00:32 - Step 1
1:08 - Step 2
1:49 - Step 3
2:43 - Step 4
3:11 - Step 5
4:00 - TAT

[@taniya1217]

If anybody is looking to start a quick commerce firm. This video is a gem for them!

[@yourretailcoach]

Thank you

[@souvikroy8926]

Too generic.. Nothing much as you can really get help from

[@user-cq6sf6zi6n]

Where is the Detail to Open Dark Store ? In this Video ?

[@yourretailcoach]

You can read our blogs for more information on this topic:
www.yourretailcoach.in/?s=Dark+store&et_pb_searchform_submit=et_search_proccess&et_pb_include_posts=yes&et_pb_include_pages=yes
Hope this helps.
Regards. YRC Team.

[@hrithikanagire4075]

I want to know how to analyse market or software to be used etc.. any video for that?

[@yourretailcoach]

Hi, Thank you for connecting with us!
You can check this video where we discussed about Market Analysis: ua-cam.com/video/N8bTHEiJGLc/v-deo.html
You can connect with us at [e-mail] for further consultation.

[@AshutoshBobde08]

How to get in touch with YRC?

[@yourretailcoach]

You can visit: www.yourretailcoach.in/contact/
Regards. YRC Team.