How can Mugler survive in 2024?
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- Опубліковано 6 лют 2025
- Inspired by Zendaya's insane vintage Mugler look that she wore for the Dune 2 premiere, I started thinking about Mugler - it's crazy rise to success with the spiral jeans, leggings, bodysuits but also it's history and how it could shift the brand following the Mugler X H&M collab. This video is really just me rambling about Mugler lol...ENJOY!
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You have a true talent for fashion history and research. You report on it in a way that is fresh and not boring.
Hey there, Cassie! I’m from a different era (in my 60s) and when I see the vintage Mugler pieces, I think of the iconic pieces that Bob Mackie designed during the late 60s and early 70s for Cher and Carol Burnett. Very cool and out there with sparkles and sequines. Thanks for sharing.
Those pieces were so fabulous 🤩🤩🤩
Same generation here (62 in May) and completely agree! Bob Mackie did some incredible show pieces that wouldn't translate to ready to wear.
I'm a 60's sister!!🎉 I echo all the same sentiments you've shared!! We all wanted to see the next gorgeous design!!🎉💕🎉
The mistake they do, is that they are fixated in the spiral.
It was one aspect of Thierry's work.
It is like dior doing only bar jackets.
THISSSSS 🙌🏽
Great analogy. It’s as if Mugler was just a new brand that got picked up by media and is still in its infancy trying to carve a way for itself, which it is not. Mugler has such a rich and famed history, many of its archive pieces are in museums.
We complain about Chanel relying too much on its archive and not innovating enough, Mugler is the polar opposite, it relies too little on it. I was ecstatic when I saw the reissue of archive pieces in the H&M collaboration, as were many fashion enthusiasts. Reimagining older Mugler and giving it a modern twist, I think could give a major boost to the brand’s popularity beyond just spiral jeans and bodysuits.
Heritage brands have stayed afloat by staying true to their roots, but always looking for ways to innovate and keep up with modern trends, even create new ones.
Mugler is one of my all time favorite brands, but whenever I am looking for Mugler, I always look at second hand pieces from the time when it had the blue neck tags, 2004 tops.
It is such an inredible brand, wasting what it did away is such a big mistake. It’s like the maison is suffer from a mid-life crisis.
Thank you for coming to my Ted Talk lol.
Angel perfume is still one of my favorites. I’m a fashionable 70 year old woman. Thanks for sharing.
Cassie has more insight and thoughtful commentary than most "fashion youtubers" and that's why I love her. Also, I wish Versace or Fendi would work with Cassie. She would be perfect!!!
She looks so good in this lighting
Oooooooh, she’s in her RL military style jacket. It’s vintage Cassie two dollar signs! 😄❤️ Hugs to your lovely parents.
Hahaha an all time fave! Thank you! 💖
I love these more in dept videos about a designer brand
Love this hot take!! I’ve been collecting 1980’s-1990’s Mugler pieces, and they can be “quiet luxury” in the sense that many of them are just bold silhouettes, similar to what current Saint Laurent is currently pushing out.
I love the lighting at your UK pad!!
Thank you!
"Bum is a plural, it comes as a set" lol this is sending me haha
As always love seeing your analysis. I think they really dragged that spiral to the ground when they saw it was working and stayed complacent instead of using that as a momentum to propose even more creative designs as a follow up
Cassie
You're a professor when it comes to fashion product knowledge 😊
Hi Cassie! So nice you are at home visiting your family! True Cassie, wearing the military jacket from her you tube picture from around 2010(?)! Loving it, just goes to show it never goes out of fashion!! Enjoy your visit and say hi to your lovely parents!!💕☺️🇨🇦
Got me tuned in like this is a fashion lesson about Mugler and you're the professor 🤣🤣🤣 I love these types of videos so much
I love a Cassie investigative deep dive! 🙌 The effort and research you put into these videos is much appreciated. Thanks for always keeping us both informed and entertained. ❤️
Great video and you made a lot of sense!! I agree that the H+M collab did not help the mainline. I also think that they should go back into the archives and come out with some tailored suits. The Mugler suits with the snatched waist were iconic back in the day. I also have not seen the Mugler bags out in the wild. Perhaps they should be paying some infuencers.
Yes!! The snatched suits!!
You would make a great fashion analyst. Thanks for the background and analyisis.
I think you are so right! I hope that they’ll come back with a lot of vintage clothing.
And the perfume is gorgeous❣️
loved the video! thanks so much for featuring me & my spiral jeans 🤣💕
You look especially beautiful in this video. And nice Versace background colours. About Mugler as a brand, they make really nice waist cinched blazer and jackets. I have the denim jacket and I wore it so many times, despite the fact that I dont like denim jackets.
Hello Cassie,
Wishing you a nice time in London with your parents ( if you still there) .
And the jacket looks really lovely on you❤😊
Thanks so much! I’m in Paris now but will be back in NYC soon 💖
@@CassieThorpe Have a nice trip 🥰
The fashion magazines need to hire you as an analyst. Don't know what they are waiting for for❤
The queen as posted 🎉
🫡😂
I think they should also go into menswear, the pieces from the H&M collab were interesting so it's something they should explore
This was an exceptional look at a fashion house!! Your suggestions and point of view were really well put together. I got it and I wasn't even paying attention to Mugler of late... I did notice Jenee Naylor's outfit for NYFW's Bobby Brown dinner. Cheers Beautiful!
Brilliant video! You put into words how I have been feeling about Mugler since the H&M collaboration.
that pink eyeshadow is a big yes
Your eyebrows look amazing in this video!!!
I wish they would rework those kind of jagged blazers from the 90s.. those were incredible
Coffee with Cassie!! 🇬🇧☕🇺🇸 I enjoy seeing the new trends on others and I love hearing your commentary on them! Wishing you and yours all the best!!💕
❤❤❤Cassie, you’re my best fashion anchor! 😁😁👍🏻💕💕💕Thank you.
I'm biased because I personally love the spirals and bodysuits😅 And I would never have been able to get the jeans and body without the H&M collab, I think they wanted to have more affordable options since it's a brand that is duped a lot by TikTok shops etc but as you said it is a bit of a self-sabotage. I really love this years collections though, especially the corset from the fall line that Dua wore at the Grammys
I hear you! I love my spiral bodysuit too but it’s like what do they do next!
The motorcycle corset was engraved into my mind. I used to wear angel.
I miss you filming from your parent’s house!!
“Bum is a plural…it comes as a set…🤔” one would hope at least 😂
But yes, perhaps there is a bit of spiral oversaturation. We know Mugler isn’t a one trick pony, so it is indeed time for something fresh and new. 🌀 ⭐️
Yes!!!! 🙌🏽💖 I knew you’d get what I was trying to say 😂
When I used to think of Mugler, I thought of Demi Moore in Indecent Proposal when she tries on the Mugler dress that Robert Redford then buys for her. Now when I think of Mugler, I do think the Real Housewives and not in a good way. I'm aware a man buying a women for a one night stand and throwing in a Mugler dress isn't classy, but the Mugler spandex catsuit on every housewife is a brand killer!
Happy Monday Cassie. If u are still in London with your parents. I know u are having a great time. Safe traveling. 💗💗💗.
Aww thank you Marilyn 💖
I remember my dad gifting my mom the angel perfume when I was a tween. You're right about the fashion house not having a lot of shout back in the day, and I wonder if this was more often people's first impossible of the brand over the last 20 years
Honestly when I filmed this I was like damn, maybe I should buy Angel 😂💖
That spiral thing, man, it only goes one way, and that’s down, down, down. Cadwallader needs to try to do what Daniel Rosebery has been doing so brilliantly at Schiaparelli-make work that is imaginative and smart and original and doesn’t reduce the house codes to a sight gag. Cadwallader would be great over at the reimagined Victoria’s Secret, though.
Hi Cassie you cracked me up RHW 😝 i am so happy that I bought from Nordstrom and never started wearing those sheer bodysuits on top. I recently saw Larsa, you probably don’t know her if you didn’t follow nba or well she is one of Miami RHW ,she wore that. So I am so happy, I returned ( thanks to their great policy😜) it was 700$ and I got instead this gorgeous Tom ford semi sheer roll neck. Its more unique and it can be worn anywhere and 4 seasons . The only thing I like from them, it’s those grey pants, that you reviewed and got. I love them and wear a lot. Have a blessed day🙏❤️
I watch RHOM! Sounds like you made a good exchange there 🙈💖
I feel like the Mugler spiral bodysuit is akin to LV canvas. It’s the brand’s intro to the masses, but of course, it’s only the tiniest tip of the iceberg of what the brand has to offer.
Great video.
another amazing video from my fave 💖
Hi Cassie, big hug to your lovely parents💋
Structural blazers and coats could be their salvation IMO Minimal with a bang sort of
Absolutely loved the video! It's been so interesting diving into Mugler as a brand, and I’m grateful for your insights provided (coming from someone who’s only recently embarked on exploring luxury brands). Quick question: do bags and accessories really drive the profits in luxury brands more than ready-to-wear? Makes sense for big names like Louis Vuitton, Chanel, and Hermes, but what about the ones like Mugler, Alaïa, a The Row or Miu Miu? Huge shoutout to my favorite UA-camr who always brings the expertise! You're simply the best!🩵🩵
Cassie do you never post your on camera outfit details, or is it just that I cant find it ? These earrings …. 😮
I think the jeans are like the cd bean looking bag. It will be a classoc to pull.put years later.
Now I need to see Cassie in a spiral neon body suit
Wow, I’m a handbag lover, and I didn’t know they had a handbag!
I think they are falling into the trap of statement fashion vs practicality. The spiral jeans are the rare item that hits on being a statement piece while also being practical. You could wear them to a party, out to dinner, to the museum even to work (depending on the work). It’s too much to expect lightning to strike twice but at the same time, the team is not giving any practical fashions outside of evening/club wear. Nobody’s going to work/church/errands/parent teacher conferences in see through bustiers with the nipples out or a veil trailing 20 feet behind them. It makes for great publicity but it serves very little purpose in a practical everyday sense. A house cannot survive based on “moments” alone. And we saw when they did give practical fashions, no one cared. They need to cut back on the fireworks and give people something with an everyday spark. Versace does this very well, a unique combination of practical wearability with brash design. Fun fact, it was Beyoncé’s mother Tina Knowles who pulled Thierry Mugler out of retirement to redo his past designs for her album and tour in 2008 and 2009. Gaga followed with using his designs for her first videos.
Love the perfume but maybe they need to innovate again, i loved the denim jacket you bought
Thanks so much!
I still have my old angel perfume.
You look gorgeous today! 💋
Omg thank you Heather! 💖💖
Is Mama T coming up in a video ❤?
The problem with mugler accessories is that they will always look like free gift with purchase because 99% of their business the last 20 years was from their perfumes line.
their biggest mistake is not yet releasing their spring 2024 collection which is full of archive inspired looks that are perfectly modernized like those fish scale dresses would go viral SO FAST and the skirt with the silicone hip structure already is pretty popular because of the red carpet appearances. They shouldve dropped it the moment zendaya walked out in that robot suit
Their spiral jeans were a great design, he created something fresh and an unique identity for this era of Mugler. However the problem is it's a skinny jeans look which is not in fashion so therefore in this current climate of over sized wear designs and wide jeans which seems to be defining this decade, it looks out of fashion. Mugler has so much potential but they need to really reference Thierry's designs of the 90s which you pointed out.
Versace pillow and candle I seeeeee. 💋
I remember 90s style Thierry Mugler, it was costumy & it was much more versatile than what they’re doing now☹️
Honestly everyone wearing same pants & bodysuits is off putting. The bodysuits also remind me of Wolford..
Fun fact: a lot of the female villains in Sailor Moon wear Mugler. So I've always associated their clothing with vampy elegance.
I don't think H&M was a mistake. Some people didn't know about the brand before that.
But they need to come out with new designs. Not just rely on the mesh and cutouts. Whenever something gets really trendy, people get sick of it after a while and want to see something new. They should have planned what they were going to follow up with. Bags and accessories would be cool.
Hiya Cassie, I’m 12 and was subjected to CSA, as a fan of your channel can I ask one curious question, do you support and excuse Balenciaga? Look forward to your reply x
Give this girl a sodding clothing line, make her creative director of a fashion house, she would reign supreme!!! We love you Ca$$ie!
What's the biggest shame is as Manfred had started to work with Kim Kardashian (I know, I know) on some fantastic looks and reanimating some of the original magic didn't manage to give us more than a handful of gagworthy looks before his untimely death. Their collaboration would have created such a halo for the house and give them a focus based on two lines, the custom by the founder and the contemporary line by his successor that addresses a younger/different audience. So without him and that new burst of creativity they have to find a way to make a splash whilst trying to stay commercial enough.
I don't really understand why you decided to make a video about Mugler. It has no problems in sales. Casey Cadwallader is the best thing happened to Mugler lately. As well, yet, I see no lack of creativity inside the house. Casey is a good marketer he knows what to do and HM collab is a proof of it. They did it perfect. First, he sold out his collection inside the brand, then after, fans of the brand bought similar pieces (but with far far worse fabrics) at HM. Anyways, these are two totally different markets both sold out. Casey is down to the core of Thierry, all shapes are the same as it meant to be. I think Casey has more futuristic prospective vision of a brand, like something from a spaceships etc. No other brand is similar to Mugler. (Maybe Coperni a little bit, just very little....)
C'mon earrings 😍😍❤
Bum is plural indeed 😂😂😂😂
Yesss they have such an incredible archive and other brands have been bringing out their archives and it’s been working so well.
Also, the H&M collab was a weird self-dupe and the bodysuits just didn’t look as good when made cheaper. Could’ve designed something that could’ve looked better at a lower budget
Such an incredible archive!! 🙌🏽💖
Good morning ☀️😃
Good morning!🥳💖
Perfume is a giant part of their brands edgy vibe. They’re selling common fruity BS now. That’s the biggest indicator of what’s going on with them.
They’re following trends and not making them.
Feel like a lot of designers are kinda resting on their laurels. I'm not really wowed like i am with Schiaperelli.
Say hi to your mom and enjoy your trip ❤
Thank you, I will💖
Thierry Mugler was one of my faves back in the day. What happened to the brand these days is just tragedy. There is no artistry and imagination whatsoever. They should either find a new designer ASAP or close the brand completely.
I hope their creative team is listening to this video
good afternoon ca$$ie🦋
Madonna-Mugler, NO WONDER I DON'T care for his clothes....
I am highly offended by inoffensive brands. Make fashion fun again!
👋 queen 👸 Cassie
🙈💖
@@CassieThorpe 😁💙💚
H&M was absolutely a mistake. Did you buy anything?
Im pretty sure she did a video about it and she tried stuff on
H and m muglet does not look as good to me.
It's kind of giving one trick pony
I don't think so maybe commercial but In design never the brand actually all the brands are died together with the founder itself all the brands like Balenciaga,Dior, chanel, McQueen etc they just living and following the shadow of there own founder and people need to accept that.
Maybe you’re right but I still think a lot of those brands definitely use the codes of those designers a lot still today and I think mugler could do more 💖
@@CassieThorpe yes maybe the Big Big factor is the designee maybe find a camp fashion designer
yes maybe the Big Big factor is the designee maybe find a camp fashion designer
@@CassieThorpe this, house codes are a thing, for some labels more (Chanel, Gaultier), some labels less (Helmut Lang just all over the place maybe Peter Do can salvage, Mugler theoretically a lot of good material BUT alot of it feels unused or missinterpreted).
but obv codes are always paired with a designers personal style. see Rocha for Gaultier, undeaniably both with a tinge more Gaultier.
People just need to learn to not hone in SO MUCH, Sarah Burton was dragged while at McQueen just because she was not the same person. But McQueen house codes, not person Alexander, qas undeniably still recognizable as McQueen. But it will take time, Chanel or Dior designers aren't constantly minutely compared to their founders.
It pays to not be a one trick pony.
💖💖
No , it opened some eyes to the brand, and access to it became attainable.
💖
I love Mugler! Spiral jeans, bodies, jackets! I fell for all that and haven’t yet regretted buying them. I do think you’re absolutely right and they should be taping into their rich archives ( RIP Thierry) to give us that strong, sexy look! I hope someone from the brand follows you and has taken notes! @cadwallader Casey Cadwallader😊😊😊
Btw, I totally rocked Angel too probably at the same time as your parents especially the hair perfume! That was so unique 20 yrs ago!
@ *lvguci* is your partner in young people’s fashion journey
Pause the video and hit the Subscribe button! If you love fashion. Ca$$ie isn’t playing 🫶🏼
I think that what they need to do is hire Cassie 🫶🏾