Відео

Brand elements are the identifiable components of a brand that distinguish it from competitors and contribute to its recognition, recall, and emotional connection with consumers.

Brand resonance represents the highest level of brand loyalty and engagement, where customers feel a strong attachment and identify deeply with the brand.

Brief discussion of the changing roles of advertising and promotional strategy in modern marketing

Customer-based brand equity (CBBE) is the unique influence a brand's awareness and image have on how consumers respond to its marketing.

A brand exists in the minds of consumers. Marketers need to provide a name and meaning that allow consumers to distinguish it from other brands.

It always takes hours, days or weeks to collect the references for the research paper/thesis you have written. However, with the help of chatgpt, you will able to find detailed, accurate references and also a summary of the findings of the paper. It makes your life so easy..................

References provide the information necessary for readers to identify and retrieve each work cited in the text.

A theoretical framework consists of concepts and existing theory/theories that are used for your particular study. The theoretical framework must demonstrate an understanding of theories and concepts that are relevant to the topic of your research paper and that will relate it to the broader fields of knowledge in the class you are taking.

The research question is the process of "stating the problem of the research", this gives a deep insight into the research to be embarked on. The research objectives are clear statements of what you "aim to achieve" through your research. Research objectives answer the research questions that are developed based on research problems.

A research problem is a specific issue, difficulty, contradiction, or gap in knowledge that you will aim to address in your research. You might look for practical problems aimed at contributing to change or theoretical problems aimed at expanding knowledge (McCombes, 2019)

This short video is a guideline for those who want to start a research proposal/paper but do not have any idea how to start. Series of short videos will guide you step by step approach in completing the research paper.

"Education is FREE to ALL" Learn, Share and discuss on Business Studies Dr Nas is self-motivated mentor with a distinct set of knowledge and experience in the area of business and marketing for the last 20 years. She has been actively involving in lecturing, consultation, research, and supervision. Her publications have appeared in various international refereed journals and conference proceedi...

"Education is FREE to ALL" Learn, Share and discuss on Business Studies Dr Nas is self-motivated mentor with a distinct set of knowledge and experience in the area of business and marketing for the last 20 years. She has been actively involving in lecturing, consultation, research, and supervision. Her publications have appeared in various international refereed journals and conference proceedi...

"Learn, Share and discuss on Business Studies" Dr Nas is self-motivated mentor with a distinct set of knowledge and experience in the area of business and marketing for the last 20 years. She has been actively involving in lecturing, consultation, research, and supervision. Her publications have appeared in various international refereed journals and conference proceedings.

Exercise 1. Basic rule of Algebra

Basic rule of Algebra (6-9)

Basic Rule of Algebra (1-5)

Service-Profit Chain

Apple's Marketing Mix

Positioning strategies

Segmentation (MacDonald's, Zara, Starbucks, Nike), targeting (coca cola)

Business portfolio part (2) - Coca Cola

Business Portfolio (Part 1)

Marketing management orientation

Introduction to marketing

Think beyond the sky (Google, 2012)