The Behavioural Insights Team
The Behavioural Insights Team
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From Nudge to…where now?
Source:
www.podbean.com/eau/pb-2x8sc-13c5d35
Behavioural science has made a major impact on important issues over the past decade, such as antimicrobial resistance, educational attainment, and sustainability. But it’s also clear that applied behavioural science needs to evolve to fulfil its true potential.
BIT has just published A Manifesto for Applying Behavioral Science - a landmark guide to the future of applied behavioral science. This Manifesto takes a clear-eyed look at challenges facing the field and offers 10 proposals to address them:
Use behavioral science as a lens that can help us see all issues better, rather than as a tool for limited challenges.
Build behavioral science into the design of organizations’ standard processes, to give it scale and sustainability.
Step back, understand the system, and use behavioral science to make targeted changes that lead to wider results.
Improve randomized controlled trials to better deal with the complexity of the real world.
Approaches successful in one context can fail in another - find out why, and how we can adapt them better.
Don’t just think about biases in behavior - aim for practical theories that offer reliable ways of solving real-world problems.
Predict what people will do, confront when you were wrong, and change your views accordingly.
Be humble about what you know, more curious about why people do things, and help others use behavioral science to improve their own lives.
Use data science to identify, understand and reduce inequities.
Be realistic - recognize that behavioral scientists always bring their own values to whatever they do, and help the field to broaden its range of perspectives.
In this episode of Inside The Nudge Unit the Manifesto's author and Managing Director of BIT in the Americas, Michael Hallsworth, takes to the streets of New York City to explain more about what point 3, the importance of 'understanding the system' means in the context of behavioural science.
The journey will take him from Times Square to Governors Island, discussing oysters, pedestrian crossings, plastic bags and much more.
The full Manifesto for Applying Behavioural Science is available now for free on our website at www.bi.team.
This episode was recorded in and around New York City by Sabeena Singhani. Our thanks to Pete Malinowski of the Billion Oyster Project and Rebecca Taylor of the University of Sydney for kindly agreeing to be interviewed.
Inside The Nudge Unit is a production of the Behavioural Insights Team.
Editing and sound design is by Andy Hetherington of Studio Gibbon: thestudiogibbon/
Producer is Rich O’Brien
open.spotify.com/playlist/1m3zn3SHmMh3vuR13hkLCP?si=88ed700f455c4dc4
Переглядів: 536

Відео

A Manifesto for Applying Behavioral Science
Переглядів 2,2 тис.Рік тому
A rapid-fire overview of 10 proposals in 10 minutes from BIT's landmark guide for the future of applied behavioural science by its author Dr Michael Hallsworth. Help advance the #FutureOfBeSci: www.bi.team/publications/a-manifesto-for-applying-behavioral-science/
Is sustainability important to you? We asked the public in the lead up to our new report.
Переглядів 631Рік тому
🌍Is sustainability important to you? We asked Londoners this question leading up to the launch of our new report on building a Net Zero society. Addressing the climate crisis will require behaviour changes from carbon-producing industries and common citizens alike 🏭 Our research found that MOST people in the UK are willing to make changes in their lifestyles to protect the planet, and they woul...
Peace building in Nigeria and behavioural insights - Trailer
Переглядів 276Рік тому
As part of the UK government's Smart Peace initiative, in Nigeria BIT applied behavioural insights to support peacebuilding in the ongoing conflict between Boko Haram and the Nigerian authorities. The project looked at how an existing mass media format, radio, can be used to help change entrenched attitudes and behaviours. Full video here: ua-cam.com/video/Ulzu05iTCpw/v-deo.html
Net Zero as the easy option
Переглядів 307Рік тому
New research in BIT's 'How to build a Net Zero society' report finds that most people find it hard to make more sustainable choices in their own lives, despite 9 in 10 wanting to do so. They want to see strong leadership from government and business to make green choices easier. These high levels of public support aren't just in the abstract - there are big majorities in favour of a whole host ...
Peace building in Nigeria and behavioural insights
Переглядів 818Рік тому
As part of the UK government's Smart Peace initiative, in Nigeria BIT applied behavioural insights to support peacebuilding in the ongoing conflict between Boko Haram and the Nigerian authorities. The project looked at how an existing mass media format, radio, can be used to help change entrenched attitudes and behaviours.
The power of payroll savings for employers and employees
Переглядів 109Рік тому
A workplace payroll savings scheme can help employees build a valuable financial buffer for rainy days
Why is financial wellbeing important to employers?
Переглядів 77Рік тому
Insights from the Financial Capability Lab
How can financial institutions support the financial wellbeing of their customers?
Переглядів 28Рік тому
Particularly those struggling with money worries?
Online fraud, peacebuilding, road safety & synthetic data
Переглядів 2192 роки тому
Source: www.podbean.com/eau/pb-pts6a-121b615 Inside The Nudge Unit is a podcast from The Behavioural Insights Team. Episode 12 looks at recent work from the team in the areas of road safety, online fraud, conflict resolution and synthetic data. Over the past decade, car crash death rates in the US for pedestrians rose by 36%, even as death rates fell for drivers and passengers. Over a third of ...
Decarbonising our food, transport & energy
Переглядів 2482 роки тому
Source: www.podbean.com/eau/pb-desac-1123349 In the second of a two-part climate change special, BIT’s Head of Energy & Sustainability, Toby Park, sits down with Cambridge University’s Professor Theresa Marteau, Moira Nicolson from the Cabinet Office and Valentine Quinio from the Centre for Cities to unpick three of the biggest areas we need to decarbonise to reach Net Zero by 2050: Food, Trans...
Can we nudge to Net Zero?
Переглядів 4972 роки тому
Source: www.podbean.com/eau/pb-24ydk-1116df3 In the first of a two-part climate change special, BIT’s Lis Costa sits down with Nobel Prize Winner Professor Richard Thaler, Cambridge University’s Lucia A. Reisch and BIT CEO and founder Professor David Halpern to answer one big question ahead of the COP26 UN Climate Change Conference: Can we Nudge to Net Zero? According to the Paris Agreement’s: ...
Antibiotic resistance, health inequality and the replication crisis
Переглядів 1362 роки тому
Source: www.podbean.com/eau/pb-qks7s-110e617 On Christmas Eve December 2020, the World Health Organisation named Antimicrobial Resistance (AMR) and health inequities as 2 of the 10 global health threats to track in 2021. In 2019, we worked with the Health Quality and Safety Commission (HQSC) and PHARMAC to see how we can tackle both in Aotearoa New Zealand. The results of this work have just be...
Combatting sexual harassment and violence; economic policy-making
Переглядів 1822 роки тому
Source: www.podbean.com/eau/pb-hhnhx-10f395c In this latest episode of Inside The Nudge Unit BIT’s Aisling Colclough and Lis Costa look at two more major areas of work by the team around the world. First they are joined by colleagues Dr Vera Newman and Monica Wills Silva to explore BIT projects in Australia and Latin America looking at the role behavioural insights can play in helping reduce se...
Sharing Parental Care
Переглядів 3303 роки тому
As part of the Gender & Behavioural Insights Programme, we ran field trials and lab studies with several partners to understand how to successfully encourage men to take more parental care wherever they would like to do so.
Making Recruitment Fair
Переглядів 3603 роки тому
Making Recruitment Fair
Making flexible working the norm
Переглядів 3303 роки тому
Making flexible working the norm
Increasing parental leave among fathers by tackling pluralistic ignorance
Переглядів 5543 роки тому
Increasing parental leave among fathers by tackling pluralistic ignorance
COVID vaccines & tech repairability
Переглядів 1443 роки тому
COVID vaccines & tech repairability
Using targeted referrals to improve gender equality in recruitment
Переглядів 6373 роки тому
Using targeted referrals to improve gender equality in recruitment
A decade of ‘nudge’ - in conversation with the pioneers (part 2 of 2)
Переглядів 3773 роки тому
A decade of ‘nudge’ - in conversation with the pioneers (part 2 of 2)
A decade of 'nudge' - in conversation with the pioneers (part 1 of 2)
Переглядів 6063 роки тому
A decade of 'nudge' - in conversation with the pioneers (part 1 of 2)
Creating better markets
Переглядів 1253 роки тому
Creating better markets
Creating‌ ‌‌evidence-based‌ ‌government‌
Переглядів 1573 роки тому
Creating‌ ‌‌evidence-based‌ ‌government‌
Improving workplace equality with timely prompts
Переглядів 3283 роки тому
Improving workplace equality with timely prompts
Using timely prompts to boost flexible working roles
Переглядів 4363 роки тому
Using timely prompts to boost flexible working roles
Snap Survey
Переглядів 6383 роки тому
Snap Survey
Build Back Better Webinar 6 - Helping people get back on track with their finances
Переглядів 2173 роки тому
Build Back Better Webinar 6 - Helping people get back on track with their finances
Do Nudges Work?
Переглядів 2,7 тис.3 роки тому
Do Nudges Work?
What are Behavioural Insights?
Переглядів 8 тис.3 роки тому
What are Behavioural Insights?

КОМЕНТАРІ

  • @니모-b6w
    @니모-b6w Місяць тому

    Taylor Sharon Davis Frank Jackson Kenneth

  • @SesahrParking
    @SesahrParking 4 місяці тому

    Words matter.

  • @anneschwilling3034
    @anneschwilling3034 5 місяців тому

    What they need is food & jobs to be able to sustain themselves

  • @ballybonting9318
    @ballybonting9318 6 місяців тому

    Professor Kahnemans death was sad news . One of the academics of the media age who came across very well.

  • @AndresGuerrero
    @AndresGuerrero 6 місяців тому

    Socially acceptable answers 🥸

  • @AndrewNiccol
    @AndrewNiccol 6 місяців тому

    What about Grit and Mindset?

  • @jakel.2150
    @jakel.2150 6 місяців тому

    That’s the weirdest thing to say, - “I’m glad you hurt your arm” ??? Why would you say that?

  • @111jwfh
    @111jwfh 7 місяців тому

    Gestoppt, für immer Gestoppt gehören Gestalten der Manipulation und Verhinderung von Demokratie! Nie mehr einen Cent der Bürger für ihre eigene Verklappsung! Unfassbar!

  • @nicolenew1708
    @nicolenew1708 7 місяців тому

    ❤❤❤

  • @Tassilago
    @Tassilago 8 місяців тому

    Gosh, am I glad I didn't fall for you bullcrap. Imagine having no alterations done to your heart or your IGg. Phew!

  • @juanamigo
    @juanamigo 10 місяців тому

    I’d like him to talk MUCH more about how he defines “good” in terms of these changes he’s talking about.

  • @TomTom-rh5gk
    @TomTom-rh5gk Рік тому

    They are all crooks. Everyone, scientists, congress, government, business, the church, and the powerful are owned by the oligarchs. America is a dead country walking because it is based on lies.

  • @gigilafonte1621
    @gigilafonte1621 Рік тому

    Dan is one of my favorites. Still 😢 ua-cam.com/video/Q3tSG8h_O3A/v-deo.html

  • @chickenballstv1510
    @chickenballstv1510 Рік тому

    We are waking up, you can never control us

  • @zeevgl2266
    @zeevgl2266 Рік тому

    A one sided view

  • @lw1zfog
    @lw1zfog Рік тому

    going down

  • @lw1zfog
    @lw1zfog Рік тому

    enablers of menticide & democide

  • @lw1zfog
    @lw1zfog Рік тому

    oh dear, oh dear, oh dear.

  • @lw1zfog
    @lw1zfog Рік тому

    does Dave the Nudge realise he’s now a ‘wanted man’ ?

  • @questioneverything2522
    @questioneverything2522 Рік тому

    You and your nudge unit caused the death of people. You are liar and you are of your father the devil.

  • @Viiscom
    @Viiscom Рік тому

  • @Cacuofa
    @Cacuofa Рік тому

    If you are using headphones watching this video, be careful at minute 12.05. The coughing near the microphone almost gives me a heart attack.

  • @whattheyreallyneed
    @whattheyreallyneed Рік тому

    I'm sure with a little nudge, people will eat the grubs... hee hey hoo!

  • @sukorileakbatt294
    @sukorileakbatt294 Рік тому

    very interesting stuff..

  • @sjd885
    @sjd885 Рік тому

    7:46 *no view from nowhere* - I guess this makes sense?

  • @sjd885
    @sjd885 Рік тому

    3:20 *unintended consequences* - or do you mean non-compliance?

  • @sjd885
    @sjd885 Рік тому

    2:40 *the markets we shop in* - Is BIT used for capitalism?

  • @sjd885
    @sjd885 Рік тому

    2:18 *business as usual* - sounds like you're trying to suppress people's self-awareness...?

  • @sjd885
    @sjd885 Рік тому

    1:48 *a lens through which we see how to make taxes work better* - So making existing power structures stronger... I think that'll be detrimental to our life satisfaction...

  • @sjd885
    @sjd885 Рік тому

    0:06 *it's helped increase school attendence* - how? where is the evidence for this?

  • @sjd885
    @sjd885 Рік тому

    28:53 *set the rules of the game* - I thought the mayor, rules and asymmetrical power relationships inhibit human flourishing?? I wonder if self-awareness and prosocial values are healthier than "rules" set by an egocentric, narrow minded mayor with conflicting interests??

  • @sjd885
    @sjd885 Рік тому

    27:33 *Crossing pedestrains also started complying more with the signals when they’re on red* - obviously, because otherwise you get runover?? But why would I wait when there is no traffic?? Why is this a significant conclusion??

  • @sjd885
    @sjd885 Рік тому

    24:44 *solar panels are also kind of contagious* - you believe people blindly want things that other people have? “Oh Gosh! Julia, at number 11 has got herpes! I must give her a big smooch”

  • @sjd885
    @sjd885 Рік тому

    23:44 *less sugar* - but more ace-K has replaced sugar, is that healthier? You were just talking about unintended consequences?

  • @sjd885
    @sjd885 Рік тому

    23:28 *nudge the individual a little bit* - people aren’t robots, we are capable making decisions based on our values

  • @sjd885
    @sjd885 Рік тому

    2:07 *A set of actions to help improve people’s lives* - how are you defining improving people’s lives? Contributing compliantly to capitalism? Who is deciding what an “improved life” is? Is it a collective decision that includes everyone's perspective?

  • @sjd885
    @sjd885 Рік тому

    0:41 *How does this all work together with so little direction?* - you’re assumming that we need ‘directing’? Not autonomy support?

  • @TheBehaviouralInsightsTeam

    A Manifesto for Applying Behavioral Science marks a turning point for applied behavioral science, taking a clear-eyed look at challenges facing the field and offering 10 proposals to address them. The 10 proposals are: 1. Use behavioural science as a lens 2. Build behavioural science into organisations 3. See the system 4. Put RCTs in their place 5. Replication, variation, adaptation 6. Beyond lists of biases 7. Predict and adjust 8. Be humble, explore, and enable 9. Data science for equity 10. No “view from nowhere”

  • @susieweir9847
    @susieweir9847 Рік тому

    Nope, climate change is of no importance to me because it's not man made. It's cyclical. However when the pole shift, solar micronova, crustial displacement, hits, it's of GREAT importance to me. Climate change cultists, are going to cause much more deaths, when the 12000 year cycle will kill off 20 to 50% of all humans, and wipe out a handful of species. They and the elite cultists are betting on 50% of humanity surviving. And they only want 500 million to survive. Hence the culling. Despicable!

  • @scrumpmonkey
    @scrumpmonkey Рік тому

    Interesting stuff. Reminds me of my PHD thesis on carbon emission reduction as a result of a return to traditional, organic farming in Cambodia in the 1970s.

  • @inserstnamehere
    @inserstnamehere Рік тому

    Thank you comrades for this vital update, on the Net Zero plan. Lots of Political Potential 😉😋

    • @vivburns9852
      @vivburns9852 Рік тому

      Interesting choice of terminology 🤔 if I was suspiciously inclined I could easily mistake these ideologies as communist in flavour... Which I guess would make sense!

  • @skepticalgenious
    @skepticalgenious Рік тому

    This sounds like symbiosism in marketing. Good tactic, I've seen this recently. It writes. we will donate money if you purchase this. My job is doing this. We will donate $250,000 to a food bank. With your purchase of these select products, a portion will go to this cause.

  • @skepticalgenious
    @skepticalgenious Рік тому

    I appreciate this new breakthrough is being seen as an indicator of possibilities but not an excuse. I could imagine lawyers attempting to claim there client couldn't help themselves it was in their DNA. Also glad to see it could be used to give likelihoods of potential sickness or disease. So that with the awareness we can make deductive decisions based on the results. Example you are %28 higher risk for cardiovascular issue's. Well I would change my childs diet based upon that knowledge and inform them as they mature.

    • @jimmyjasi-
      @jimmyjasi- Рік тому

      Plomin will be considered rather sort of Max Planck revolutionary in genetics (with his discovery of how highly Polygenic and Pleiotropic cognitive and not only genes are as well as "anormal is normal") rather than what people in the US and in ethnic minorities often associate with Genetics. There will be no "social inconvenience" everybody will be living the way he's best suited for. As GWAS database will expand the myth of any Eurasian cognitive superiority will also inevitably collapse. And if He Jiankui would not have been punish for nothing by Chinese Stasi we would be already in the middle of another revolution aiming at Engeneering (for health not cognitive abilities) kids of everyone not just that wealthiest peoples. That will be the way towards true equality when people will finally stop associate Genetics with previous century race based misuse which contained very little science then.

  • @liyuqi3779
    @liyuqi3779 Рік тому

    11:45 Shiller on Bitcoin

    • @liyuqi3779
      @liyuqi3779 Рік тому

      20:36 recurring narrative: the inverted yield curve.

    • @liyuqi3779
      @liyuqi3779 Рік тому

      36:18 Are we doomed to simplification and rhetoric? Not engaged in rigorous evidence-based society?

  • @ICPR1200
    @ICPR1200 Рік тому

    Can you 'nudge' to something that has zero burden of proof? Only if you have totally different ideological intentions. Feel free to move to China.

  • @inlausa
    @inlausa 2 роки тому

    You will be exposed!

  • @humanbeing6933
    @humanbeing6933 2 роки тому

    It translated into psychological experimentation without the consent of citizens…. Society today is already awash with citizens living with symptoms of ‘great ideas’ without ever being able to pin down the actual causes….

  • @humanbeing6933
    @humanbeing6933 2 роки тому

    Psychological attack on citizens without their knowledge or permission…. Undermining their autonomy

  • @geoffreyharris5931
    @geoffreyharris5931 2 роки тому

    Ok. So one needs to use big data to study the cumulative combinatorial effects of a great many genetic combinations.

  • @jameseldridge3445
    @jameseldridge3445 2 роки тому

    Plomin is a pioneer. Genetics are the future. Heterogenous societies will avoid it due to its social inconvenience

    • @jimmyjasi-
      @jimmyjasi- Рік тому

      Plomin will be considered rather sort of Max Planck revolutionary in genetics (with his discovery of how highly Polygenic and Pleiotropic cognitive and not only genes are as well as "anormal is normal") rather than what people in the US and in ethnic minorities often associate with Genetics. There will be no "social inconvenience" everybody will be living the way he's best suited for. As GWAS database will expand the myth of any Eurasian cognitive superiority will also inevitably collapse. And if He Jiankui would not have been punish for nothing by Chinese Stasi we would be already in the middle of another revolution aiming at Engeneering (for health not cognitive abilities) kids of everyone not just that wealthiest peoples. That will be the way towards true equality when people will finally stop associate Genetics with previous century race based misuse which contained very little science then.