How do you stand out in a crowded market while driving real value for your channel partners? This week on Partnerships Unraveled, we explore the answer with Alex Ruslyakov, Chief Channel Officer at Acronis.
In this episode, we delve into Acronis' three key differentiators: simplifying complex cybersecurity and data protection solutions, building seamless cross-sell capabilities into their unified platform, and redefining partner relationships through a "business developer" approach. Learn how these strategies empower MSPs to scale efficiently, improve their service offerings, and deliver exceptional customer value.
Alex also shares the details behind Acronis’ unique TeamUp and Sports Ignite programs-groundbreaking initiatives that connect partners with sports organizations to elevate brand visibility, build customer loyalty, and forge deeper relationships. Plus, hear how Acronis leverages sales development funds as both an investment tool and a growth catalyst for partners.
Don’t miss this in-depth discussion on building smarter, more strategic partnerships.
Connect with Alex: www.linkedin.com/in/alex-ruslyakov/
Timestamps:
00:00 Introduction to Partnerships Unraveled
01:10 Understanding Acronis and Its Differentiators
07:59 The Role of Partner Success Managers
11:21 Building an Entrepreneurial Culture
13:08 Sales Development Funds: A Unique Approach
16:12 Creating Win-Win Partnerships
19:01 Leveraging Sports Partnerships for Growth
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