Відео

Thanks for that. A few things. One, you can join the Media Ecology Association - a lot of good people there and many different approaches to 'media ecology.' Two, see Eric McLuhan's last speech 'Media Ecology in the 21st Century' on this UA-cam channel. Three, 'how can media ecology be turned into action' is a great question. I would suggest taking that question, and keeping it front of mind when re-reading Understanding Media. Many answers in there, and if you read the work with that question in mind you may find them.

@@TheMcLuhanInstitute Eric McLuhan passed away on May 18, 2018 (not 2017).

Part 1 ( 18mins ) ------------------------------------- [ Symbiotic World Structure ] 0:01 Answers vs Questions -- "The questions are the ground, and the answers are merely figures that can be replaced at will." [ answers are specific to individuals ] 1:44 East vs West Interplay -- "Vietnam is the interval or gap, where the action is, but the question isn't necessarily there at all." [ predicts war in The Middle East ] --------- 4:40 The Organization Chart -- "It demands specialism: each person on the job, doing his job, everybody in their place, and a place for everybody." [ renaissance form ] 8:40 Garbage vs Treasure -- "The chart is treasure (or garbage) in, garbage out. Whereas artists takes in garbage, transforms to treasure." [ poets begin with garbage ] --------- 9:20 Garbage / Clothing -- "Garbage literally means clothing. In the dictionary 'clothing' came from 'garb'... discarded clothing, old hat!" [ insightful etymological punning ] 9:40 The Need for Coverage -- "News coverage is a clothing desperately demanded to hide the nakedness of modern man." [ many more people watch than participate ] --------- 10:44 News is now War -- "News coverage occupies many more people than are involved in the fighting anywhere." [ converge of violence fuels the violence ] 11:27 World War Three -- "WW3 is a war of icons, of images.. We can do anything better than you can!, etc" [ if all news were to cease, there wouldn't be any war ] --------- 12:12 From Hardware to Software -- "It's not easy for countries like North America to get into the 20th Century, compared to backward countries [ Africa, China, India ] 12:34 Transformation Blocked -- "For countries like ours, too much hardware is our problem. We have too much to lose by becoming electronic." [ USA, UK, Europe ] ----------------------------------- [ Instant Communication Speed ] 12:43 Discarnate Communication -- "At electric speed, which is the speed of light, man in a sense loses his body. You are literally discarnate." [ on any electric medium ] 13:09 Simultaneous Travel -- "You can be many places at once electrically, your body can be classed as all over the world, this planet, instantly." [ via Sputnik and so on ] --------- 13:20 Global Transportation -- "We can travel anywhere in the world today. There's no need to travel bodily across the world, we're already there." [ engineers forget this ] 13:58 The Electric Globe -- "It doesn't mean that the world is getting smaller. It means there we're everywhere simultaneously." [ as if we all lived in a very small village ] --------- 14:23 Simultaneous Copresence -- "Being everywhere, at the same time, for everybody, deprives people of their identity." [ most people will not be able to have identity ] 14:47 Where It's At -- "It's raining.. means the whole environment is in action, not some part of it." [ 'it' refers to the total situation, not the figures of whom we're talking ] --------- 15:26 The Function of Music -- "..to process sounds of new technologies, and to hand them back to you filtered through the English language." [ Southern speech only ] 16:23 Violence Commodified -- "Violence is the scramble for identity when it's scarce; it is electrically getting very scarce." [ most people are selling it out very fast too ] --------- 16:36 Hardware Hangups -- "All sorts of red herrings (i.e. energy shortages) are being thrown to distract from what's going on." [ people never talk about the present ] 17:33 Communicate / Change -- "Communication means transformation. It isn't the transportation of data." [ it changes the sender and the receiver - via the 'put on' ]

Part 3 ( 27-37mins ) ------------------------------------- [ Return To Root ] 27:22 Strong Imagination -- "The poet gives to airy nothing a local habitation and a name." [ the physical here and nowness of language ] 28:00 Electricity is magical -- "Science fiction belongs to the 19th Century compared to electricity." [ it is all magic, not just part magic ] ----------- 28:11 Electric Volatility -- "In a world of electric magic, people cry out for roots. They want something stable." [ something to hang on to ] 28:33 Return To Land -- "Seeking out farms, and simple little plots of land to get your toes into." [ the need for local habitation & names ] ----------- 29:05 Gutenberg Vortex -- "In Shakespeare's time, it came in and swiped out the whole feudal world." [ which they lived by for centuries ] 29:18 Shakespeare -- "Lived in an age of violent unrest and unhappiness. So we automatically seek out people like that." [ for companions ] ---------- 29:32 Magical Coverage -- "Media gives your hometown a local habitation and name that it doesn't have until it appears." [ novel, movie, or TV ] 29:46 Strong Local Image -- "When you translate one thing into another medium, it gives it a new kind of strength." [ using any another medium ] ----------------------------------- [ Instant Awareness ] 30:54 20th Century Man -- "Has been described as shouting out I have the answers, what are the questions?" [ he doesn't have the answers ] 31:17 End of Sequence -- "At the speed of light, cause and effect occur simultaneously." [ but the effects come first, causes come later ] ----------- 31:32 Faster than Light - "Thought travels much faster than light, and only thought can." [ enormously faster, therefore we can control it ] 32:32 Word Singularity - "There are non-verbal ways of designing situations: things don't have to be named." [ keeping up with thought ] ----------------------------------- [ The Greek World ] 33:18 Audile-Tactile Space -- "Before visual space, or Euclidean space, people had used what we have now again." [ touch, involvement ] 33:45 Phonetic Abstraction -- "With the alphabet, for the first time, Western man abstracted himself from involvement." [ visual detachment ] -------------- 33:56 Study of Private Mind -- "For the first time, man began to pay attention to the way his mind worked." [ prior, operations were subliminal ] 34:06 Private Intellect -- "With Plato and Aristotle, they noticed the way cognitive patterns worked." [ began to analyze, dialectalize, logicalize, etc ] -------------- 34:30 Mining The Mind -- "..that lasted until the renaissance, when they pushed it down again." [ in favor of a big Copernican worldview ] 34:43 Social Subliminal -- "Electricity, at the speed of light, pushes up the corporate human mind into inspection." [ for the first time ] ----------- 35:16 Corporate Intellect -- "It is now possible to cognize and recognize, modes of operation for corporate intellect. [ not just private ] 35:29 Media Studies -- "That's what I'm trying to do.. the media are not private, but corporate services [ extensions of our own faculties ] ----------- 35:39 Corporate Media -- "I try to discover their cognitive forms, the ways they play upon each other, and speak to each other." [ study of media ] 35:47 Corporate Patterns -- "To work out an epistemology of corporate existence, as the Greek's did for private existence." [ applied to individual lives ] ----------- 36:11 Tribal Invention -- "The Greeks invented the individual, and today we invented corporate man: tribally together." [ with his own cognitive structure ] 36:23 Tribalism -- "It may be possible for us to be the first people, to do for our group structure, what the Greeks did for the private one." [ individualism ]

how are you well read and also write 'cause' in place for 'because' when if you are trying to save time, you would write 'cuz'. "Cause' makes it look like you think that is proper grammar

@@georgehatzimanolakis1904 chill cuz

One example is thinking about a star that is 4 light years away. Your thought traveled to the star and back in seconds, whereas light would take 4 years just to reach the star. Thoughts are thus immeasurably faster.

When there is no measurement. Speed becomes non - existent. Nothing is written in Universe. We just dissect it through symbols/language.