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Product Market Fit
United States
Приєднався 2 лют 2021
This channel is dedicated to helping inventors, founders, product managers, growth marketers and investors understand Product Market Fit (usually spelled as Product/Market Fit or PMFit). When you're ass and money is on the line, you need to accurately measure how well your product is satisfying the needs of the modern market at every stage of your product lifecycle. From ideation to exit, Product Market Fit is a never-ending road of collecting user and consumer data to drive the best product (and business) outcomes!
Essential Metrics for Measuring Product Market Fit
For a channel that's all about measuring how well you've reached Product/Market Fit, we haven't talked about what metrics you can use to gauge your market fit as a business, so Let's unpack that!
The tricky thing about metrics is that they vary based on your business, your industry, your product...
It's hard to name any universally applicable metrics, but we're going to talk about several metrics that are good to measure in general. We'll also touch on why some retention metrics are especially important to keep an eye on, and why it's important to consider how you reengage previous buyers, instead of always focusing on lead generation.
Shout out to Rafayel Mkrtchyan for all the good work put into this article:(uxplanet.org/understanding-product-market-fit-from-start-to-finish-596a4653814)
Video Sources Here: www.platstack.com/stacks/76f2ae15-cc48-4e9e-8f48-2e57d8e1dd2c
The tricky thing about metrics is that they vary based on your business, your industry, your product...
It's hard to name any universally applicable metrics, but we're going to talk about several metrics that are good to measure in general. We'll also touch on why some retention metrics are especially important to keep an eye on, and why it's important to consider how you reengage previous buyers, instead of always focusing on lead generation.
Shout out to Rafayel Mkrtchyan for all the good work put into this article:(uxplanet.org/understanding-product-market-fit-from-start-to-finish-596a4653814)
Video Sources Here: www.platstack.com/stacks/76f2ae15-cc48-4e9e-8f48-2e57d8e1dd2c
Переглядів: 293
Відео
Fit or Flop? Covid Edition
Переглядів 503 роки тому
Welcome to the debut of our channel's first-ever segment - Fit or Flop! Let's take a look at some of the top products getting funded on Kickstarter right now and debate what elements might help them find remarkable fit - and what elements may lead them to be a product flop. As they say, the stakes are made up and the game isn't real - but for what it's worth we hope you enjoy watching! Here are...
Why Some Great Products Fail
Переглядів 1163 роки тому
There's plenty of small businesses struggling and failing to get their products into that beautiful place of solid Product/Market fit growth - but it's not just small businesses who struggle. Even the Goliaths of business sometimes try things that just flop instead of ever finding 'Fit'. Even Google - who is arguably the biggest Goliath of all goliaths - is no exception to this rule. How much h...
How Mirror Filled a Gap in the Fitness Market
Переглядів 1143 роки тому
Today's Product/Market Fit case study is about a business that started small, found fit, and eventually sold to lululemon for $500 Million. There's a lot that Mirror did right to lead to such a spectacular exit - but to list just a few things they did really well: - Feature Prioritization Based on the Customer's Needs - Top-Down Belief in the Product's Why - Prioritize Engagement as an Indicato...
Aligning the "Why's" That Drive Product/Market Fit - Part 2
Переглядів 243 роки тому
Alignment with your buyer takes more than just a good marketing scheme to pick from the hodgepodge of logical associations buyers make (consciously or subconsciously) with your brand, and just spam them with it. Or try to convince buyers that you align with their core "why" while really your business actions are saying something else entirely. Alignment is something that has to be a part of you...
How Can A Product From the 1700's Still Have Product/Market Fit Today?
Переглядів 263 роки тому
When you're innovating on a product that has been around since the industrial revolution - is there really anything "new" left to enhance? Yes - Absolutely yes. It's happening on the large scale, but it's also happening in the small-scale world of a single Kickstarter project. Not only have creators found ways to teach an old product new tricks, but they've also managed to redefine its product-...
Aligning the "Why's" That Drive Product/Market Fit: Part 1
Переглядів 293 роки тому
How important is it to align your business Why internally, as well as with the Why of your buyer in order to achieve product/market fit? Today’s video is our first in a two-part series tackling how to align the whys both internally and externally, and the data and metrics that support this business strategy. In this series, we’ll cover the three steps to achieving product/market fit alignment b...
3 Businesses That Thrived in a Chaotic Market
Переглядів 653 роки тому
It's a lot of work for a small business to attain product/market fit in the best of times, let alone in periods where the market is thrown into a state of chaos. Though sometimes, periods of chaos can create new opportunities that can lead some well-placed businesses to experience huge growth as others close their doors. Today we highlight three businesses that - identified opportunities in new...
5 Innovative Ways to Get Survey Responses
Переглядів 4,5 тис.3 роки тому
Before you can use surveys to validate your product's market fit, you have to get responses. It's a constant struggle to get people's attention on any kind of content - but it's especially difficult to get people to engage with a survey. There are thousands of "Top 5 ways" articles with suggestions about how to get people to pay attention long enough to answer questions for you openly and hones...
Surveys in Action: A Case Study in Finding Product/Market Fit
Переглядів 2523 роки тому
Today we're backing up our Product Market Fit survey advice with real-life business examples! Check out how this Kickstarter for an innovative new backpacking chair used an intelligent surveying strategy to guide their marketing and product offering decisions. Also, if you want to see an active example of what questions are good to ask your power users, we'll go through what questions are cruci...
Patagonia: A Case Study in Product/Market Fit
Переглядів 3,5 тис.3 роки тому
Ready to hear me rant about one of my favorite businesses?? Patagonia isn't just a big 💚 for every camper, it's also one of the best examples of a business maintaining their Product / Market fit and alignment with customer's values at every turn - even when it meant making drastic business changes and even discouraging new clothing sales. Patagonia takes market alignment beyond their advertisin...
Asking The Right Questions to Find Product/Market Fit
Переглядів 3073 роки тому
You know that to gauge your product/market fit, surveying your user base is a crucial first step. But how do you actually get started? The quality of the questions you ask that user base can be the difference between bland unhelpful data, and transformative business insights. When it comes to properly surveying your users, there’s no detail too small to consider. From the minute word choice to ...
How You Can Use Surveys to Conduct Complex Product/Market Fit Research- FOR FREE!
Переглядів 2123 роки тому
⭐️How to Survey Users For PM Fit - FREE. This video is for you if you're looking to improve your product/market fit but are struggling to understand the mindset of your core users (because you're not the only one). Every business that is developing out any new product, or changing a legacy product to stay modern, is wondering - am I making a product that the market really wants? The solution is...
What the Heck is Product/Market Fit?
Переглядів 763 роки тому
Product/market fit is a term that gets thrown around a lot in the business world within a wide variety of contexts and with just as many different definitions. In this video we clear up some common misconceptions about PM fit, and go through some definitions from simple descriptions to more in-depth definitions and resources to learn more. Find All Video Resources Here: www.platstack.com/stacks...
How-To Use Word Clouds to Find Product/Market Fit
Переглядів 1273 роки тому
#Uncovering patterns in text based data sets doesn't require a data scientist... Jules shows you free resources you can use to find Product/Market Fit. Word clouds are good for more than just 3rd grade art projects. Did you know they can be useful tools when interpreting qualitative data collected in your Product/Market Fit survey? Find Video Resources Here: www.platstack.com/stacks/35d04e6f-73...
I’m not able to find the long blog read on the link…
Great video mam❤
Apt explanation. Thank you
why this channel has 126 subs only
Brilliant brand. Thank you for the market study ❤
Would you like to do a podcast
Nice case study! Thanks for sharing!
Stay connected with me , I probably try to give you certain details psychology of indian buyer and how this market behave
Lovely content
Reduce the volume of background music. The secondary videos u show, give us time to actually note them.
really cool video!
Hey everyone, also do check on how QR Codes can help in increasing survey response: ua-cam.com/video/_cKUsKRzXOE/v-deo.html