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6sense
United States
Приєднався 8 гру 2014
6sense Revenue AI™ Platform reimagines the way revenue teams create, manage and convert pipeline to revenue.
Visit us at 6sense.com/ to learn more.
Visit us at 6sense.com/ to learn more.
A Market Disrupted: The Rise of Challenger Brands
Disrupting the market requires helping people overcome their fear of change.
It’s a huge undertaking, especially in industries that don’t necessarily want to reinvent the wheel. Drawing on her own experience, Lauren Burkemeyer, CMO at YuLife, tells us what it’s like leading a challenger brand to success.
Lauren defines what a challenger brand is, and how these companies disrupt established industries with unique strategies. She emphasizes the importance of fostering a culture that embraces creativity and risk-taking, and how leveraging storytelling and social proof can build credibility for your brand.
Discover how to confidently position your brand against industry giants in this episode.
In this episode, you’ll learn:
- The definition of a challenger brand
- How to build trust with customers through social proof
- How to market your brand as an innovator in traditional industries
Jump into the conversation:
(00:00) Introducing Lauren Berkemeyer
(03:20) What is a challenger brand?
(05:53) Building a culture of innovation and curiosity
(07:35) Balancing demand gen and brand building
(11:21) Establish credibility with social proof
(16:09) Is a challenger brand the right fit for you?
It’s a huge undertaking, especially in industries that don’t necessarily want to reinvent the wheel. Drawing on her own experience, Lauren Burkemeyer, CMO at YuLife, tells us what it’s like leading a challenger brand to success.
Lauren defines what a challenger brand is, and how these companies disrupt established industries with unique strategies. She emphasizes the importance of fostering a culture that embraces creativity and risk-taking, and how leveraging storytelling and social proof can build credibility for your brand.
Discover how to confidently position your brand against industry giants in this episode.
In this episode, you’ll learn:
- The definition of a challenger brand
- How to build trust with customers through social proof
- How to market your brand as an innovator in traditional industries
Jump into the conversation:
(00:00) Introducing Lauren Berkemeyer
(03:20) What is a challenger brand?
(05:53) Building a culture of innovation and curiosity
(07:35) Balancing demand gen and brand building
(11:21) Establish credibility with social proof
(16:09) Is a challenger brand the right fit for you?
Переглядів: 34
Відео
The One About ABM Measurement
Переглядів 63День тому
You’re not dreaming. You’ve made it to our third episode featuring Saima and Adam imparting their wisdom, sans-guest. And if you thought this third installment couldn’t top the last, think again. We’re diving into ABX and ABM measurement-the essential metrics that can help marketers gauge the success of their campaigns. From leading indicators like reach and engagement to lagging indicators lik...
What’s Important to Your Board?
Переглядів 5314 днів тому
Growth at any cost? Not anymore. Boards are shifting their focus, and sustainable progress is the priority. In this episode of Revenue Makers, Gary Survis gives us his perspective as a board member of several companies and as an Operating Partner at Insight Partners. He discusses which metrics boards are paying attention to, the impact of AI on strategic decisions, and how to make your board me...
Nail the B2B Target With Your Digital Advertising
Переглядів 288Місяць тому
6sense empowers B2B marketers to supercharge their digital advertising efforts by identifying and targeting their ideal audience with laser-like precision. 6sense digital advertising is powered by: ► Account Identification: 6sense expertly matches anonymous and known buyer behavior to specific accounts. This means marketers can focus their advertising efforts on the accounts that are most likel...
Account Based Marketing Digital Advertising Best Practices
Переглядів 373Місяць тому
Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics that can take your campaigns to the next level. Tune in for practical tips o...
6sense Takes the Guesswork Out of Audience Building
Переглядів 1,5 тис.Місяць тому
Are you tired of spending endless hours compiling target account lists and manually segmenting your audience based on limited data? Well, say goodbye to guesswork and hello to smart audience building. 6sense is a painkiller for B2B revenue teams. With our cutting-edge technology, you can now create dynamic, continuously updated lists of target accounts based on specific criteria that truly matt...
Getting Creative with Brand and Demand with Tom Stein
Переглядів 437Місяць тому
B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pitch. In this episode, Tom Stein, CEO and Founder of Stein, reveals the transformative strategies high-achieving B2B businesses are deploying to dominate their markets. You’ll discover why investing in creativity, unifying brand and demand, and focus...
SaaS Shift: The End of Growth at All Costs with Jacco van der Kooij
Переглядів 48Місяць тому
Is growth at all costs dead? Our guest for this episode certainly thinks so. In this insightful episode, Jacco van der Kooij, founder of Winning by Design, shares how companies can achieve lasting success by prioritizing intelligent, scalable growth strategies that lead to recurring impact. Discover the essential metrics for targeting customers effectively, the shift from doing more to doing be...
Crushing Rev Ops is All About the Data with Bryan Bayless
Переглядів 1212 місяці тому
Could AI become the cornerstone of smart revenue operations? Bryan Bayless, VP of Revenue Center of Excellence at Gong, certainly think so and he has the game-changing strategies to leverage AI and conversational intelligence for explosive revenue growth to prove it. In this episode of Revenue Makers, Bryan explains how to harness AI for pinpoint accuracy in sales messaging, and how to transfor...
Predictable Revenue: Where Are We Now? - with Aaron Ross
Переглядів 1622 місяці тому
Predictable Revenue: Where Are We Now? - with Aaron Ross
A Clear Path to Revenue with 6sense Account Intelligence
Переглядів 2652 місяці тому
A Clear Path to Revenue with 6sense Account Intelligence
Marketing's Role in Acquisitions with Randy Littleson
Переглядів 2833 місяці тому
Marketing's Role in Acquisitions with Randy Littleson
Building a B2B Media Brand with Anthony Kennada
Переглядів 1103 місяці тому
Building a B2B Media Brand with Anthony Kennada
A CMOs Guide to Marketing Rebuild with Kelly Wenzel
Переглядів 2893 місяці тому
A CMOs Guide to Marketing Rebuild with Kelly Wenzel
The Death of Outbound Sales Has Been Greatly Exaggerated with Gabrielle “GB” Blackwell,
Переглядів 1563 місяці тому
The Death of Outbound Sales Has Been Greatly Exaggerated with Gabrielle “GB” Blackwell,
From B2C to Product Led Sales and Everything In Between with Andrew Johnston
Переглядів 1324 місяці тому
From B2C to Product Led Sales and Everything In Between with Andrew Johnston
How is your sales strategy like a Rubik’s Cube with Chris Lee
Переглядів 1024 місяці тому
How is your sales strategy like a Rubik’s Cube with Chris Lee
Part 2: Think Remarkable: Grit, Grace, and Growth Mindset with Guy Kawasaki
Переглядів 8294 місяці тому
Part 2: Think Remarkable: Grit, Grace, and Growth Mindset with Guy Kawasaki
Think Remarkable: Grit, Grace, and Growth Mindset with Guy Kawasaki
Переглядів 7184 місяці тому
Think Remarkable: Grit, Grace, and Growth Mindset with Guy Kawasaki
Account Based Marketing Is the Gift That Keeps Giving with Kris Rudeegraap
Переглядів 1715 місяців тому
Account Based Marketing Is the Gift That Keeps Giving with Kris Rudeegraap
Company and People Search Made Easy by 6sense
Переглядів 27 тис.5 місяців тому
Company and People Search Made Easy by 6sense
Budget Battles: Navigating Cuts with Creativity with Ashley Deibert
Переглядів 595 місяців тому
Budget Battles: Navigating Cuts with Creativity with Ashley Deibert
How I Stopped Worrying and Learned to Love QBRs
Переглядів 935 місяців тому
How I Stopped Worrying and Learned to Love QBRs
Using Content to Grow Sales Pipeline with Devin Reed
Переглядів 7575 місяців тому
Using Content to Grow Sales Pipeline with Devin Reed
Seamlessly Transitioning to Account Based Marketing with Domenic Colasante
Переглядів 1,6 тис.6 місяців тому
Seamlessly Transitioning to Account Based Marketing with Domenic Colasante
NT6 International Women's Day Interview - Monica and Zoe
Переглядів 256 місяців тому
NT6 International Women's Day Interview - Monica and Zoe
Account Based Marketing and Events with EJ Oelling
Переглядів 1746 місяців тому
Account Based Marketing and Events with EJ Oelling
Ideas Are Easy, Execution Is Everything with Alex Olley
Переглядів 1,3 тис.6 місяців тому
Ideas Are Easy, Execution Is Everything with Alex Olley
Catfished. Again. No Chick
🇺🇸🇺🇸🇺🇸TRUMP 🇺🇸🇺🇸🇺🇸2024
Suggest less acronyms and insider language or at least take a second to explain it in order to expand your viewership.
👌👌👌👌👌👌
Your videos are boring
Ppo
Malarkey. I work as many hours as I want and my pay rate is more than adequate as an industrial mechanic. Retailers just want too much money for their products. Shrinkflation (smaller product for more money) has even affected the Dollar store! Less for more seems to be the corporate mantra and consumers like myself have had enough. I say; If it isn’t worth a nickel, for Gods sake don’t pay a dime!!!!
Someone correct me if I'm wrong, isn't the Tesla unboxed method the same method Kaiser used constructing theWorld War II liberty ships?
Where’s the chic?
😂😂😂
lolz, clicked on yer vid randomly and learned something oddly useful❤🎉❤
i have 190 subs I will check this in five years
Nice... But it's invasive . How can I get a break from it all for 3 days to do me every now and then? That's the real question????
No hate but please the next time you do a bathbomb please do is in a bath is is kind of waist full. But beautiful singing😊😊
I can do the heal hands think
Ewww!
hi
, Mommy Use p
🎉
POV you miss clutch
😍😭👌🏽😊
❤❤❤❤❤
Positive Cardano vibes
Who is ambush
Shiy
😊😊😊😊
Your video is amazing great job 😍👍😍🔥🔥🔥🔥
naice vedeo
ىرىل
The outgoing experience hemperly train because warm histopathologically allow until a quiet pipe. puny, lewd patch
Cool Why does he look like that guy that says: you know what’s better that my Lamborghini? Knowledge.
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Nice vedio
Passive income is the only way you can be part of 10% population and seprate yourself from the Average population.
POV:u missclicked
I actually did i meant to watch a cringe compilation video-
Can’t imagine any other reason someone would be here
I did🫢
My phone fell on my face and I wasn’t full screen
I don’t even know how I got here LOL. Was watching some other stuff.
Good vidio 🥰🥰
techno may rest in peace
I misclicked
Me to
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powerspost
Nice
יהיהנינינ
Nice video good video
Ayeeee❤️❤️❤️
good video
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Good vedio
Х
M ok m LM
As a user of 6sense and assigned a recent task to find and reach out to dark funnel consumers what tools can I use or methods?
Hey….. I like my Instant Pot! Hahaha 🤣
I don't understand a thing you're talking about! Please clarify and explain! Thank you