On Top of PR with Jason Mudd
On Top of PR with Jason Mudd
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From marketing to CEO, an accountant’s journey to becoming an invaluable employee
In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends.
Tune in to learn more!
🤔 5 things you’ll learn during the full episode:
Career longevity through adaptability
Corporate marketing, communication, and development best practices
Managing multiple brands, niche marketing, and reputations
Day in the life - tips for aspiring CEOs
Workplace flexibility and remote work trends
🎧 Episode Highlights
[03:23] “I had the great privilege of sitting in boardrooms, and in most of my roles, I was the right-hand person of CEOs throughout the years. I got to witness a lot of great leaders.” - @Tyra Tutor
[04:08] “Have a willingness to learn, a willingness to work hard, and make sure you have a good boss - someone who is willing to give you a chance and to give you new opportunities to make sure you aren’t stagnant in your job.” - @Tyra Tutor
[12:02] “The most important thing for the CEO was that what we told our client through marketing, what we told the public through PR, and what we reported to the Wall Street analysts with numbers was all consistent, transparent, and accurate. That hit home for me.” - @Tyra Tutor
[13:59] “I like to surround myself with people who love to work hard. I'm not saying they don't have balance, but when they're at work, they're working hard. They have a good attitude and are ready to do whatever it takes to finish a job and give ourselves a well-done.” - @Tyra Tutor
[17:28] “One of the challenges that many companies face is marketing multiple brands for different niches. I see this with a lot of companies - they are going after different audiences, different verticals, and not getting the funding necessary to pull all that off.” - @JasonMudd9
[24:29] “Work hard, be there when no one else is, and do the tasks that no one else wants to do. Many times, I held roles and took on tasks that were not in my job description, and sometimes, that got me into a meeting I wouldn't otherwise be in.” - @Tyra Tutor
📚 Resources
Listen to more episodes of the On Top of PR podcast: www.axiapr.com/podcast
Find out more about Axia Public Relations: www.axiapr.com/
Connect and learn more about Tyra Tutor on LinkedIn: www.linkedin.com/in/tyra-tutor-6048813/
Visit Adecco Group’s website for more information: www.adeccogroupna.com/
Additional Resources:
Put a Cherry on Top: Generosity in Life & Leadership by Joyce Russell: www.amazon.com/Put-Cherry-Top-Generosity-Leadership/dp/0578649284?tag=axiapr01-20
Переглядів: 29

Відео

How to pitch podcasts
Переглядів 3421 день тому
In this solocast episode, host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Do your research - know the show Pitch uniqueness and expertise Follow up Avoid common mistakes Preparation and promotion matters 🎧 Episode Highlights [02:36] “It might be easy to say it’s easier to pitch a podcast than i...
How Del Monte Foods embraces Gen Z while honoring tradition in PR campaigns
Переглядів 69Місяць тому
In this episode, Bibie Wu joins host Jason Mudd to discuss how Del Monte Foods’ innovative PR campaigns target Gen Z, drive brand relevance, and balance tradition. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: 1. 2Balancing a 130-year-old heritage brand legacy with innovation 2. Staying relevant with emerging trends 3. The launch and strategic plan behind Joyba Bubble ...
Legendary journalist Mort Crim on media evolution, authenticity, and truth
Переглядів 185Місяць тому
In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” Tune in to learn more! 🤔 Five things you’ll learn during the full episode: The inspiration behind Anchorman’s Ron Burgundy Mort’s journalism career highlights and pivotal moments Maintaining a trusted image in journalism and ...
How an insurance carrier manages crisis communications
Переглядів 34Місяць тому
Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request. In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Citizens Property Insurance’s communications strategies How...
The important role of internal communications
Переглядів 942 місяці тому
In this episode, Linda Beltran joins host Jason Mudd to discuss internal communications and best practices. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: How internal communication management can prevent external crisis Executive media training and thought leadership The evolution of internal communications The future of internal communications Internal communications ...
How to improve your media pitches
Переглядів 963 місяці тому
In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: How to improve four media pitch examples Keep your pitch short and visually appealing. Tailor your pitch to match the journalist's beat. Offer value - why should the journalist care? Have a ...
Best practices for producing PR events
Переглядів 613 місяці тому
Is the news conference dead? In this episode, Alfredo Garcia joins host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: Questions event producers will ask Technical media accommodations How much notice event production teams need What organizations should consider before planning an event Logistics and budg...
Best practices for media relations
Переглядів 1213 місяці тому
In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Always provide value when communicating with the media. Proprietary data can differentiate you from your competition. Respect for journalistic ethics is KEY. ...
Telling data-driven stories on social media
Переглядів 1034 місяці тому
In this episode, Kate Meyers Emery, Ph.D., joins host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: What to do when you are swimming in data and how to turn it into a story for your organization. How smaller social media teams can leverage th...
The integral role of communications professionals to business success
Переглядів 764 місяці тому
In this episode, Leslie Cafferty, chief communications officer of the world's largest global travel company, joins host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more! 🤔 Five things you’ll learn: Differentiating marketing and communications in business Strategies to help with the rising cost of labor and doing busines...
What journalists want from your media pitch
Переглядів 1065 місяців тому
In this solocast episode, join host Jason Mudd to discuss what journalists want from your media pitches. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: What doesn’t help your pitches Following up - NO GAS Use the phone to tell your story Exclusive/advance/embargo - know the difference Key elements to a good pitch 🎧 Episode highlights [04:06] Best practices when follo...
How AI is transforming strategic communication
Переглядів 3556 місяців тому
In this episode, Kathleen Perley joins host Jason Mudd to discuss insights on the world of AI and human-centric ways to utilize it to optimize business strategies. Tune in to learn more! 🤔 Five things you’ll learn during the full episode: The race for AI: staying authentic while building trust How to utilize AI safely: best practices Unique ways to use AI for business and personal development A...
Why your social media isn’t working with Holly Bishop
Переглядів 769 місяців тому
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Understanding the role of social...
Crisis Lessons Learned from Southwest Airlines
Переглядів 3169 місяців тому
In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more! 🤔 5 things you’ll learn during the full episode: Linda’s take on current airline crises Southwest’s communications department and response plan How Southw...
3 ways franchisors can use PR to grow their company with John Hewitt
Переглядів 4110 місяців тому
3 ways franchisors can use PR to grow their company with John Hewitt
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
Переглядів 5010 місяців тому
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
How to leverage a one-person social media team with Jacob Shipley
Переглядів 7211 місяців тому
How to leverage a one-person social media team with Jacob Shipley
The ROI of LOL with Steve Cody
Переглядів 9411 місяців тому
The ROI of LOL with Steve Cody
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
Переглядів 199Рік тому
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
AI in Public Relations with Antony Cousins
Переглядів 853Рік тому
AI in Public Relations with Antony Cousins
How to use editorial calendars to earn media coverage with Jason Mudd
Переглядів 78Рік тому
How to use editorial calendars to earn media coverage with Jason Mudd
How PR can help journalism survive with Tina McCorkindale
Переглядів 104Рік тому
How PR can help journalism survive with Tina McCorkindale
How to prepare for any communication crisis with Tom Ciuba
Переглядів 61Рік тому
How to prepare for any communication crisis with Tom Ciuba
Media Relations Best Practices with The Axia Team
Переглядів 88Рік тому
Media Relations Best Practices with The Axia Team
Encouraging Words in Your Storytelling Journey with Ken Melton
Переглядів 80Рік тому
Encouraging Words in Your Storytelling Journey with Ken Melton
Earned media coverage doesn’t work the way you think it does with Jason Mudd
Переглядів 94Рік тому
Earned media coverage doesn’t work the way you think it does with Jason Mudd
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations
Переглядів 331Рік тому
How our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations
Using Purpose-Driven Storytelling to Grow Revenue & Reach (How-To)
Переглядів 103Рік тому
Using Purpose-Driven Storytelling to Grow Revenue & Reach (How-To)
5 Proven Methods to Make the Most of Bad Situations (Without Losing Your Sanity) - Amy Susán
Переглядів 78Рік тому
5 Proven Methods to Make the Most of Bad Situations (Without Losing Your Sanity) - Amy Susán

КОМЕНТАРІ

  • @PamelaMary
    @PamelaMary 9 днів тому

    This is great info. Thank you, Jason. 🤠🎶💞🎤

  • @coldbrew2226
    @coldbrew2226 10 днів тому

    Great video!

  • @PolyRani12
    @PolyRani12 2 місяці тому

    I saw your UA-cam channel, the videos are very good but the views on the videos are very low. If you do SEO optimization on your videos then your videos will get more views and subscribers, and Your channel will grow organically. Your Video will be viral.

  • @avdheshsharma999
    @avdheshsharma999 3 місяці тому

    Great podcast! David's points on relationship-building and the importance of understanding a journalists' needs really resonated with me. Having been in media relations for 15 years, I’ve applied similar strategies, but hearing David articulate them with such clarity was a great refresher. The discussion was not only engaging but also provided valuable nuances that are often overlooked. Kudos to both Jason and David for a fantastic episode!

  • @wallysustube
    @wallysustube 3 місяці тому

    What if I draw out and paint a painting but I used two photos I got off Instagram to combine to draw out what I want to paint.

  • @Hay-ez7uq
    @Hay-ez7uq 7 місяців тому

    ❣️ "PromoSM"

  • @WalkerConsultingWorkshops
    @WalkerConsultingWorkshops 9 місяців тому

    Jason Mudd, What a valuable interview! Thank you Steve Cody for the work you are doing ❤ -Elizabeth

  • @mimisterling3498
    @mimisterling3498 9 місяців тому

    I sincerely appreciate Linda's transparency and a deeper explanation as to how the teams at SWA navigated Winter Storm Elliott.

  • @stugooden7826
    @stugooden7826 10 місяців тому

    Jason, I share your exact thoughts at @11:47. I’ve never understood how some journalists have been able to immediately land executive-level communications roles for companies straight from the newsroom. In my opinion, while there are transferable skills, there is still a LOT to learn. No amount of newspaper writing or reporting on television prepares you to lead a communications strategy for a corporation and handle all that comes with holding a role like that. I too agree there has to be some cutting of the teeth; so I’ve always wondered how some journalists made that leap immediately. Great convo!

  • @Najwoww
    @Najwoww Рік тому

    Very useful session

  • @NerissaGolden
    @NerissaGolden Рік тому

    Such a valuable and timely conversation. Thank you.

  • @nbrewer4617
    @nbrewer4617 Рік тому

    *PromoSM*

  • @amyk.labonte1364
    @amyk.labonte1364 Рік тому

    Ooh my brother

  • @zohaibuddin7587
    @zohaibuddin7587 Рік тому

    Really valuable insights!!

  • @PascalBachmann
    @PascalBachmann Рік тому

    I agree with Pam Fultz and Jason Mudd that purpose-driven storytelling is essential for PR professionals. It is a powerful way to connect with audiences, build trust, and drive positive change. I believe that PR professionals have a responsibility to use their skills to tell stories that matter. By sharing stories about the positive impact of our clients' work, we can help them to build stronger relationships with their stakeholders and make a real difference in the world. I am committed to helping my team of PR professionals tell purpose-driven stories that will make a positive impact. I believe that this is the best way to build a successful and sustainable PR business.

    • @OnTopOfPR
      @OnTopOfPR Рік тому

      Thanks for sharing! We appreciate your additional insight.

  • @comegetme2162
    @comegetme2162 Рік тому

    Be🧚🏻‍♂️what your proud💒to be🤗

  • @thavvisionary8912
    @thavvisionary8912 Рік тому

    Peace & Love, Phenomenal Episode, I Greatly Appreciate 98% Of The On Top Of PR Podcasts; They Are Definitely An Enlightening & Insightful Eye Opener. I May Be A Tad Late But I'm Right On Time!!! Thank You For This Wonderful Series!!! Peace & Love!!!

  • @JacksonCaesar
    @JacksonCaesar Рік тому

    Thanks for sharing this information. I have a book coming out this year. The book is based on my teaching methods. Moreover, I am also planning to launch an online course to go along with the book. Therefore, I would like to know when I should begin the press release for the book (30-60 days after the hard copy/Kdp)? Keep in mind, I still need to prepare for a book tour, and interviews. Timing is everything... You mentioned that the PR should be the last investment. I actually like this idea, but with all things considered (budget wise)... What would you suggest?

    • @axiapr
      @axiapr Рік тому

      Hi Jackson, First congratulations on your book. That's a big deal! Let me clarify: PR should be your first investment. Build your brand and visibility through public relations before you invest in other forms of marketing. In this video, Jason suggests that you develop a targeted and well-groomed media list down to the best contacts that cover your specific topic. It's critically important that your media list is a good one - not too broad and not pitching the wrong person nor the wrong outlets. Never use the "shotgun effect." After you personally send one to one custom pitches to your highly targeted media list, you follow-up by adding or offering more value and insight. Make it easy for the writer to say yes by providing them with a complete story. Once you've exhausted those opportunities, you might also want to invest in posting your news on a paid syndicated news release wire service. Check out this post: The best media pitch is a story that's already done www.axiapr.com/blog/the-best-media-pitch-is-a-story-thats-already-done Keep tuning in for more insights and best practices, Jackson. We appreciate your support!

  • @allweb429
    @allweb429 Рік тому

    You change my live thanks Jeffrey ❤

  • @milsoberonrealtor6198
    @milsoberonrealtor6198 Рік тому

    Hello Jason, I saw you at Carl’s podcast. What type of PR would you recommend for a realtor in Florida like myself? I moved from Miami Beach up the coast to the treasure coast. I’m with Berkshire Hathaway (Warren Buffett). I can use your help!

  • @amydiehl
    @amydiehl Рік тому

    Thank you for having me on your podcast Jason! I enjoyed our conversation.

  • @NerissaGolden
    @NerissaGolden Рік тому

    Excellent tips. Thank you.

  • @wanjikuwanyoike987
    @wanjikuwanyoike987 Рік тому

    Kenya is watching

  • @ndidi1995
    @ndidi1995 2 роки тому

    They should visit the AT&T's in Fairbanks Alaska & North West US 🥰

  • @yusufAA7
    @yusufAA7 2 роки тому

    You’re the king of PR

  • @bingjohniken8363
    @bingjohniken8363 2 роки тому

    【promosm】 😌

  • @wanjikuwanyoike987
    @wanjikuwanyoike987 2 роки тому

    Hey!!!!!! Tuning in from Nairobi Kenya

  • @charlesreed5506
    @charlesreed5506 2 роки тому

    Thank you very much for this!

  • @algisneokane4893
    @algisneokane4893 2 роки тому

    I love the Information and tips on this Jason. I'm completing a transformational coaching course to help people through opioid addiction and quit 10 x's faster than any other approach. I have also authored a book named "How to Quit Opioids For Beginners" Beginners are someone who is addicted to opioids as opposed to opioid drug abusers. I have an unbelievable story myself and video to go along with some of the more chaotic moments through the 5 detoxes I survived through in the past 10 years... I am just launching the course this week and the book will be out next month. I thought a great hook would be: Covid, opioids, Isolation, and the Aftermath" Since Covid seems to be winding down a bit now. I also will be donating Overdose medications to the Dope project that supplies states like West Virginia that do not have a budget for those items. But it can and does save lives every day! I was going to reach out to my local media here in Chicago as well as west Virginia to get some clips made then shoot a bit higher. I know I think big, but Thoughts? Again, great content Jason... I'll be binge-watching your content soon.

  • @gilemonx
    @gilemonx 2 роки тому

    Agreed, Jamie is very impressive. Do you know if she can give advice outside the US?

  • @agussuwito
    @agussuwito 2 роки тому

    I love it,, Informative,,

  • @CARS247official
    @CARS247official 3 роки тому

    Very good and funny videos bring a great sense of entertainment! and very useful in life

  • @CARS247official
    @CARS247official 3 роки тому

    Very good and funny videos bring a great sense of entertainment! and very useful in life

  • @bukococonut
    @bukococonut 3 роки тому

    Jason, I though the two question that you brought up at the end, “Is this helpful to the audience?” , and “Is this adding value to people’s lives?” were the most valuable thing that you said. It would be great if you lead your next video with this. :-) David

  • @saliwenjolomole2316
    @saliwenjolomole2316 3 роки тому

    I really liked your conversation Jason. shout out from Zimbabwe. Been looking for something to refresh on PR measurement towards my Masters exam next week.

  • @alyonachecheleva8089
    @alyonachecheleva8089 3 роки тому

    the video image is too poor, you need to fix it more

  • @sarakasitrust1483
    @sarakasitrust1483 3 роки тому

    amazing insights y'all. Kenya is watching

  • @mr.movchan
    @mr.movchan 3 роки тому

    You have only two social media working on you: Twitter & UA-cam... Others are dead.

  • @toninajxfran7789
    @toninajxfran7789 4 роки тому

    2:32 I like that😍💋 💝💖❤️

  • @justplaymusik1748
    @justplaymusik1748 4 роки тому

    *On Top of PR* I like your video💙💙💙Full watched and Support💙💙💙!!

    • @OnTopOfPR
      @OnTopOfPR 3 роки тому

      Thanks for the visit