In this snippet from #TheSlowMarketing Podcast, I sit down with Ankit Chaturvedi, Head of Global Marketing at RateGain, to uncover the unique role marketing plays in preparing for an IPO and beyond.
Ankit shares his first-hand experience of navigating RateGain’s IPO journey, revealing how marketing goes far beyond campaigns during such a pivotal business milestone.
We discuss:
- The critical role of marketing in IPO preparation.
- Aligning marketing efforts with investor expectations.
- Building a brand narrative that resonates with stakeholders.
- The strategies RateGain used to stand out in a competitive market.
If you’re curious about how marketing can drive growth and build trust during one of the most high-stakes moments for a business, this snippet is a must-watch.
Watch now and let us know your biggest takeaway in the comments!
#IPO #MarketingStrategy #Podcast #BusinessGrowth #CMOs