With rising fees and increasing pressure to stand out, video marketing has become a critical tool for schools, colleges, and universities. But how do you create compelling video content that resonates with your different audiences and drives enrolment?
Don’t miss this opportunity to learn actionable insights and proven strategies to help you get more out of your video marketing. Whether you’re looking to increase enrolment, enhance your brand, or improve community engagement.
📌 Key Takeaways:
➡️ How to define clear, measurable objectives for your video campaigns.
➡️ Tips for identifying and understanding your target audience, from students to parents and beyond.
➡️ Strategies for creating content that resonates with each audience segment.
➡️ The benefits of partnering with a professional video production team to enhance quality and impact.
📌 Who Should Attend:
➡️ Marketing Managers: Looking to elevate your school’s marketing efforts with engaging video content.
➡️ Communications Teams: Interested in learning how to effectively communicate your school’s value proposition through video.
➡️ School Administrators: Seeking strategies to improve enrolment and community engagement.
➡️ Education Professionals: Anyone involved in the promotion and outreach of educational institutions.
📌 Key Topics Covered:
0:00 - Meet the presenters: Brandon Griffin, Harry Smith & Josh Holmes
4:54 - What is video marketing?
10:48 - Tips for an effective video marketing strategy
11:05 - Defining clear objectives
14:53 - Identify your target audience
19:25 - Social media video cheat sheet
21:09 - Work with a professional video team
5 tips to get the most out of your media day
23:26 ⭐ Tip 1 - Plan your shots in advance
26:41 ⭐ Tip 2 - Capture a wide range of content
30:26 ⭐ Tip 3 - Involve key figures for authenticity
32:00 ⭐ Tip 4 - Keep your messaging consistent
33:06 ⭐ Tip 5 - Collaborate closely with your video team
34:51 ⭐ Tip 6 - Best practices for video content
36:45 - Capturing the campus: Wrap up
#videomarketing #videomarketingtips #videomarketing2024
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🔗 Additional Resources
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