Alison Jones
Alison Jones
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Episode 436 - Marketing for Introverts with Jenny Procter
'It's that place of, you know, because it's your business and your livelihood, having to say, "Come and buy my thing because I'm great. I'm great at it. Look at me, look at all these great things I can do for my clients." And oh my goodness, that's difficult.'
Jenny Proctor is living proof that you don’t need to shout to get the right kind of attention. It can feel pretty lonely, being an introvert in the famously extrovert environment of a corporate marketing department. But setting up her own business meant Jenny was free to set her own rules, and the fact that her book, Marketing for Introverts, won the Business Self Development Book of the Year award is proof that her approach is welcomed by others, too.
Whether it’s the quiet power of a well-crafted blog post or the paradoxically introvert-friendly nature of video marketing, Jenny’s insights on how introverts can rewrite the marketing rules are as practical as they are reassuring.
I'm an off-the-scale extrovert, and we discovered, hilariously, that we have at times both secretly envied the other's MBTI profile. But whether you're an introvert, an extrovert, or something in between, you'll find something worth listening to in this episode.
Переглядів: 5

Відео

Episode 435 - Double Your Price with David Falzani
Переглядів 1319 годин тому
'[And this is} the rationale and the motivation for the book. It's about, well, how do we spread this? How do we do some good with it? How do we improve the economy? How do we make businesses more effective?' David Falzani has spent decades building and growing businesses, and now, as a Professor of Practice, helping others to do the same. And throughout that time he's watched entrepreneurs gra...
Episode 434 - Learning to promote a book with Lucy Ryan
Переглядів 2014 днів тому
'The writing is joyful, more or less. It's painful, but it's also joyful. The marketing of it is much harder.' Dr Lucy Ryan's book Revolting Women touched a nerve worldwide: many women can relate all too well to the perfect storm of challenges facing midlife women at work, and everyone has an opinion on it. Which took a bit of getting used to. In this week's conversation, part of my series talk...
Episode 433 - Writing for Busy Readers with Todd Rogers
Переглядів 3421 день тому
'The TL;DR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.' Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student attendance, so his kids were somewhat underwhelmed when he turned his research to...
Episode 432 - Ruthlessly Caring with Amy Walters Cohen
Переглядів 3728 днів тому
'Ruthlessness exists on a continuum, caring exists on a continuum, and it's about being in the sweet spots of both of those, not overplaying either one, or underplaying either one.' Amy Walters Cohen is the author of Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to Be Future Fit, which was named overall Business Book of the Year in 2024. It's based on years of research, which r...
Episode 431 - The Power of Culture with Laura Hamill
Переглядів 50Місяць тому
'Mom, why don't you just write it like you talk to me?' When Laura Hamill set out to write a book about the subject she knew best - the subject she'd spent years researching in theory and practice - she naturally drew on all the studies, statistics and evidence she'd gathered together to support her argument. Turns out, that's not what the reader needed. (And it wasn't just her editor who told ...
Episode 429 - Do Start with Dan Kieran
Переглядів 64Місяць тому
'They think the goal is to have the book, but no, the goal is to become the person it takes to write your book.' Dan Kieran is a publishing legend: as a co-founder of Unbound he revolutionized the industry by empowering authors and readers. He learned a lot about himself and about setting up a business along the way, and he brought all that together in Do Start, winner of the Startup Book of th...
Episode 427 - Coaching for Performance with Tiffany Gaskell
Переглядів 742 місяці тому
"As she was coached during a 15-minutes conversation, she put down each of those worries and at the end of it she was standing there in her full potential and I was like, wow, that's amazing. I want to learn how to do that." If there's a foundational text of executive coaching it's 'Coaching for Performance' by Sir John Whitmore, first published in 1992. Sadly John died in 2017 and so Tiffany G...
Episode 426 - Kind with Graham Allcott
Переглядів 622 місяці тому
'Nice is about telling people what they want to hear. Kind is about telling people what they need to hear.' Graham Allcott's back on the podcast and all is well with the world once again. This time he's talking about the transformative power of kindness in the workplace. Many assume that leaders need to belong to Team Screw-Them-All-And-Be-Evil to come out on top, but Graham demonstrates that b...
Episode 425 - A Year of Creativity with Sue Unerman & Kathryn Jacob
Переглядів 612 місяці тому
'The majority of people think their life would be better if they were more creative, but they don't know how.' There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in eve...
Episode 424 - How AI will change your life with Patrick Dixon
Переглядів 1653 місяці тому
'We're on the edge of really very exciting things, but also tremendous risks at the same time.' Whether you're an AI enthusiast or it fills you with existential terror, this conversation will challenge your perspectives and elevate your understanding of our increasingly super-smart world. Futurist Patrick Dixon has been predicting AI for 25 years, and now he works with the world's largest corpo...
Episode 423 - Nonfiction stories with Anna Faherty
Переглядів 243 місяці тому
'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.' Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ide...
Episode 422 - Detox Your Culture with Colin D. Ellis
Переглядів 653 місяці тому
Episode 422 - Detox Your Culture with Colin D. Ellis
Episode 421 - The Audacity Spectrum with Alina Addison
Переглядів 553 місяці тому
Episode 421 - The Audacity Spectrum with Alina Addison
Episode 419 - Add Then Multiply with David B. Horne
Переглядів 134 місяці тому
Episode 419 - Add Then Multiply with David B. Horne
Episode 418 - Thoughts on winning with Cath Bishop
Переглядів 464 місяці тому
Episode 418 - Thoughts on winning with Cath Bishop
Episode 417 - How to get a book deal with Hasan Kubba
Переглядів 196 місяців тому
Episode 417 - How to get a book deal with Hasan Kubba
Episode 416 - Your AI Survival Guide with Sol Rashidi
Переглядів 1346 місяців тому
Episode 416 - Your AI Survival Guide with Sol Rashidi
Episode 415 - Strategy and writing with Henry Mintzberg
Переглядів 1326 місяців тому
Episode 415 - Strategy and writing with Henry Mintzberg
Episode 414 - CEO Secrets with Dougal Shaw
Переглядів 2646 місяців тому
Episode 414 - CEO Secrets with Dougal Shaw
Episode 413 - The Neurodiversity Edge with Maureen Dunne
Переглядів 1306 місяців тому
Episode 413 - The Neurodiversity Edge with Maureen Dunne
Episode 412 - Success Frames with Rob Hatch
Переглядів 207 місяців тому
Episode 412 - Success Frames with Rob Hatch
Episode 411 - How to get on podcasts with Michelle Glogovac
Переглядів 357 місяців тому
Episode 411 - How to get on podcasts with Michelle Glogovac
Episode 409 - First-Time CEO with David Roche
Переглядів 577 місяців тому
Episode 409 - First-Time CEO with David Roche
Episode 408 - Higher Ground with Alison Taylor
Переглядів 1338 місяців тому
Episode 408 - Higher Ground with Alison Taylor
Episode 407 - Languishing less with Corey Keyes
Переглядів 5988 місяців тому
Episode 407 - Languishing less with Corey Keyes
Episode 406 - Talking business books with Meredith Norwich
Переглядів 638 місяців тому
Episode 406 - Talking business books with Meredith Norwich
Episode 404 - LinkedIn mastery with Louise Brogan
Переглядів 1089 місяців тому
Episode 404 - LinkedIn mastery with Louise Brogan
Episode 403 - Disrupting HR with Lucy Adams
Переглядів 1609 місяців тому
Episode 403 - Disrupting HR with Lucy Adams
Episode 402 - The BRAVE Leader with David McQueen
Переглядів 639 місяців тому
Episode 402 - The BRAVE Leader with David McQueen

КОМЕНТАРІ

  • @carinbalance
    @carinbalance 13 днів тому

    Well done on conducting a good interview with RR, you're listening skills are good. His point on Focus is well made, and also the creative nature of the process.

  • @DaveFood
    @DaveFood 3 місяці тому

    What a great idea, virtual hecking, alternative prompted questions.

  • @Victor-mf7rc
    @Victor-mf7rc 3 місяці тому

    I'm from another country but I came to your video looking for the book, the end of the video was very strong. I have my own business and 3 months ago I lost a client who was a large part of the revenue precisely because of the personal relationship, sometimes I try to "repair" but unfortunately the wear and tear is done and it doesn't do much good... I was looking for book content and a video of 1 minute convinced me, I need it now hahaha thanks for the video

  • @ONSTAGEMUSICPODCAST
    @ONSTAGEMUSICPODCAST 5 місяців тому

    GREAT JOB in this podcast, Alison and wonderful interview with Michelle

  • @gustavocabrera2004
    @gustavocabrera2004 7 місяців тому

    Magnificent conversation. Congrats.

  • @kawsarhusainy
    @kawsarhusainy 7 місяців тому

    Thanks for this video,it really saved me 🙏

  • @cracklingsoda
    @cracklingsoda 8 місяців тому

    Great conversation!

  • @RaiseYourVisibilityOnline
    @RaiseYourVisibilityOnline 9 місяців тому

    Thanks for having me on the podcast Alison!

    • @AlisonJones
      @AlisonJones 9 місяців тому

      You are so welcome - thanks for being such an awesome guest!

  • @adelina7520
    @adelina7520 9 місяців тому

    😳 *PromoSM*

  • @karinturkington2455
    @karinturkington2455 10 місяців тому

    Trust and self-belief. Yes, I can relate to the absence of these. I suggest that temperament (MBTI) plays a big role in giving oneself permission to 'feel' smart and capable, particularly in the presence of others. I only began to feel this while in my late 50's in an MSc program where my Academic Advisor had the same temperament as I do - INFP. He understood me. This freed me from trying to make myself understood, thus permitting me to just focus on learning.

  • @exploreyourdreamlife
    @exploreyourdreamlife 10 місяців тому

    Thanks for making this inspirational video on the playbook “The Life Brief” How exactly can you find what really matters to you? I’m truly inspired and liked this video plus subscribed!

  • @vivarc2
    @vivarc2 Рік тому

    10 seconds in and all I want to do is read that book. Thanks for the post :)

  • @Tampo-tiger
    @Tampo-tiger Рік тому

    With diction and clarity like Alison's I could forgive her anything. What a superb person.

  • @riverman53
    @riverman53 Рік тому

    Masterclass

  • @swopnowamar
    @swopnowamar Рік тому

    conversation is very good

  • @swopnowamar
    @swopnowamar Рік тому

    Business Book is a Very importent book

  • @ABCPilot23
    @ABCPilot23 Рік тому

    I love the way you read ❤

  • @veronicaenninful6919
    @veronicaenninful6919 Рік тому

    Proud of you, bro

  • @Queenmeli25
    @Queenmeli25 Рік тому

    ?

  • @intentionalwealthcreation5453

    Brilliant conversation to listen in on.

  • @account_null
    @account_null Рік тому

    Thank you a lot! True gem. Please send Richard warm greeting from random strategist on the internet, his earnest and grateful extramural student. I hope some day I'd have a chance to speak to him live.

  • @abbacleansing6315
    @abbacleansing6315 Рік тому

    Two brilliant minds...the world is a better place with these amazing humans in it. I'm not a writer but whenever I'm around these guys they inspire me to think and read better.

  • @chandureddy7487
    @chandureddy7487 2 роки тому

    good interaction program

  • @nitin_mahto8090
    @nitin_mahto8090 2 роки тому

    it's very helpful for me☺️

  • @FVBmovies
    @FVBmovies 2 роки тому

    Is the book different from Scott Adam's "How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life"?

    • @AlisonJones
      @AlisonJones 2 роки тому

      Yes - more of a personal angle. But both are well worth reading!

    • @FVBmovies
      @FVBmovies 2 роки тому

      @@AlisonJones Thanks!

  • @bobbyblazini
    @bobbyblazini 2 роки тому

    Thank you for that read

  • @silencedogood7856
    @silencedogood7856 2 роки тому

    Brilliant.

  • @dayax3335
    @dayax3335 2 роки тому

    Excellent interview and very interesting topic. Thank you so much for your time and effort.

    • @AlisonJones
      @AlisonJones 2 роки тому

      He's WONDERFUL, isn't he - thanks for this comment!

  • @getstarted7168
    @getstarted7168 2 роки тому

    Great conversation! Thanks.

  • @AlisonJones
    @AlisonJones 2 роки тому

    Find out more here: alisonjones.leadpages.co/proposal-challenge/

  • @evelyn.williams.32
    @evelyn.williams.32 2 роки тому

    Very insightful conversation and I have to admit, your soothing voice makes it 10 times better. Thanks a lot for such great content.

  • @DoraAlexandre
    @DoraAlexandre 2 роки тому

    Great interview ! Thanks 🙏

  • @anacarlarodrigues1318
    @anacarlarodrigues1318 2 роки тому

    SUPER ✍✍✍✍ insight. I love writting with a real pen ✒🖋🗒✏🖊🙂👍

  • @TheJohnnewt
    @TheJohnnewt 2 роки тому

    Looks like you have the first video on UA-cam about Richard's new book - with the author himself! Great coup. I placed a pre-order for the book at the weekend and given the quality of his last book I can't wait to read this one.

    • @AlisonJones
      @AlisonJones 2 роки тому

      It's excellent, John - I'm sure you'll enjoy it!

  • @cathiepalmer-woodward7431
    @cathiepalmer-woodward7431 2 роки тому

    This is an excellent conversation. Definitely worth watching. It sent me back to my writing with more focus.

    • @AlisonJones
      @AlisonJones 2 роки тому

      Glad you enjoyed it, Cathie!

  • @NaveenallLOVE
    @NaveenallLOVE 2 роки тому

    ❤️

  • @adrianmiles8088
    @adrianmiles8088 2 роки тому

    Keep it up dude!! This content needs P r o m o s m!!!

  • @sarahlawfull2045
    @sarahlawfull2045 3 роки тому

    I have read this book twice already! Such a kind and carefully written book that offers a peaceful way to build effective relationships and make a difference in the world.

  • @AlisonJones
    @AlisonJones 3 роки тому

    For the shownotes and transcript, and lots more fantastic business book interviews, head on over to www.extraordinarybusinessbooks.com!

  • @AlisonJones
    @AlisonJones 3 роки тому

    For the shownotes and lots more fantastic business book and writing stuff, head on over to www.extraordinarybusinessbooks.com!

  • @AlisonJones
    @AlisonJones 3 роки тому

    For the shownotes and transcript, and lots more fantastic business book interviews, head on over to www.extraordinarybusinessbooks.com!

  • @sheilapinder1329
    @sheilapinder1329 3 роки тому

    Great interview, which made me think both about the topic itself ("enoughness") and about the processes of writing and publishing. I particularly loved the phrase "the charm of abstractness" to describe the book someone is thinking about writing, rather than a book which is being made real through the process of writing. Also Becky used the word "socialising" in relation to once her book was out in the world. It made me think of how we socialise puppies, but of course that is an ongoing process. The thing about a book is that we can't modify its behaviour post-publication (unless we go to 2nd/ 3rd edition etc). So the process of writing, revising, editing, honing is like front-loading all that puppy training. It has to be done before the press rolls! Lots to think about here. I've been thinking a lot about the interplay between "what is enough" and ambition recently, so a book I'm going to have to read!

    • @AlisonJones
      @AlisonJones 3 роки тому

      Glad you enjoyed it Sheila and yes - SO much food for thought here!

  • @AlisonJones
    @AlisonJones 3 роки тому

    For the shownotes and transcript, and lots more fantastic business book interviews, head on over to www.extraordinarybusinessbooks.com!

  • @catherineweetman2834
    @catherineweetman2834 4 роки тому

    Great tips for rethinking FTF training and other work for a 'distanced' world, thanks Alison and Grace :-)

  • @AlisonJones
    @AlisonJones 4 роки тому

    Up for the 10-day Business Book Proposal Challenge? Find out more: alisonjones.leadpages.co/proposal-challenge/

  • @AlisonJones
    @AlisonJones 4 роки тому

    Sign up for the next PI-Q webinar on 15 April here: www.eventbrite.co.uk/e/the-new-balance-work-life-strategies-for-a-changing-world-with-anna-meller-tickets-102199954816

  • @AlisonJones
    @AlisonJones 4 роки тому

    For more information, see alisonjones.leadpages.co/proposal-challenge/

  • @eyestorm
    @eyestorm 6 років тому

    Very tempting!! Mi x

  • @wendyprior1130
    @wendyprior1130 7 років тому

    Ill be there!