Cut Through the Noise: Building a Lead Magnet that Converts
Are you stuck trying to communicate what you do in a way that resonates with potential clients? In this episode, Vickie takes you inside a transformative business strategy session, sharing powerful insights into how simplifying your message, lead magnets, and offers can drive real results. By listening in, you'll learn how to eliminate the "spiritual gobbledygook" and speak directly to the needs of your ideal clients, creating a clear and enticing pathway for them to engage with your business.
Before we get started… I love hearing from you! 💙 Is this episode inspiring you? Did you get an insane take away? Know someone who would also love it? Take a screenshot and tag @vickie.dickson on your IG story and I’ll shout you out!
In this episode, you will hear:
• How to get clear on what you offer, who it's for, and why it matters.
• Why simple, actionable lead magnets are more effective than information overload.
• The key to creating a “ladder” of offers that guides clients smoothly from lead magnet to high-ticket services.
• Common pitfalls in offer language that can confuse or overwhelm clients-and how to avoid them.
• The importance of visibility and personal branding on your website to make a memorable first impression.
Simplicity is your best business tool. As Vickie emphasizes, a clear message and straightforward offers are what drive engagement. By tuning in, you’ll gain a step-by-step approach to restructuring your lead magnets and website offers, helping clients understand the value you bring-without needing a lengthy explanation.
Links Mentioned in the Episode:
• Join Vickie's Black Friday early bird list →
• Book a business strategy session with Vickie →
Links You’ll Need:
• Download your Human Design Chart for free → vickiedickson.com/free-hd-chart
• Submit your question to be answered on a future episode → www.speakpipe.com/vickiedickson
• Book a Personal Human Design reading → vickiedickson.com/personal-reading
Let’s Connect!
• Send Vickie a DM on Instagram with your Human Design questions → vickie.dickson
• Check out Vickie's website and current offerings → www.vickiedickson.com (www.vickiedickson.com/)
Remember! 🔔 Follow the Unjaded podcast on Apple Podcasts or Spotify and leave a review!
Life is gonna kick you around. Stay Unjaded (vickiedickson.com/podcast/) ! ✌️
💙 Vickie
Episode Transcript:
Welcome back to Unjaded. If it typically takes you about a half an hour to explain to someone what you do, and even after that they still don't really get it, then you are going to love this episode. So I have just finished a business strategy session with a client and I love these sessions because they allow me to be full on in response as a quad right in human design, it is magical for the person that I'm serving when they ask the right questions and that the knowledge just gets pulled out of me in a way that I could never plan for. So these sessions tend to be really powerful and really intuitive. I am intuitively responding in the moment, moment to moment to moment. And we just did 90 minutes of that. So this person that I was serving is a healer. She has many, many modalities, but she has this one way of doing things that's really different than anything that I have ever heard of.
And I've been in the healing space for probably close to 30 years. As we started our session, I asked her the basic questions. What does she do? Who does she do it for? How does she do it? What's the end result of working with her? And we just gradually, over the course of about 35 minutes, flushed out the answers to all of those questions. And that's the work that we each need to do in our businesses. We need to get down to the bones of what it is that we do, who do we do it for, how do we do it, and then what is the end result for people? Here's what I see. In the coaching industry and in the human design industry, in the spiritual industry, whatever you want to call it, there is a lot of spiritual gobbledygook. There is a lot of empowerment, transformation, self love, self discovery, all of these phrases that really don't mean anything to the reader or to the person who would hire us if only they could get a grasp of what it is that we do. So that is the work that we get to do with this particular client.
After we had been through about 35 minutes, I looked at her, I had five pages of notes and I looked at her and I said, okay, now we get to do the real work that you came here for in your business. Now we get to look at your website and your offers and your lead magnet and all of those things. But it would have done no good for us to do that before we actually understood what we were working with, the nuts and bolts of what we're working with. So the first thing that we did after we ha...