B2B Jade TV
B2B Jade TV
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BBA Series Part 4 | Choosing The Right B2B Marketing Tactics For Your Marketing Strategy
So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy.
I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy!
Join the January intake waitlist for my course ⁠b2bjade.myflodesk.com/january2025⁠ ⁠
RSVP for the Open House event [Dec 3rd] ⁠lu.ma/6y7lh8ms
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : b2bjade.com/resources#6-steps-freebie
► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade.com/breakthrough-academy
► 🤝 JOIN OUR COMMUNITY:
» UA-cam: / @b2bjade
» PODCAST: open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx
» TIKTOK: / b2bjade
» INSTAGRAM: / b2bjade
» LINKEDIN: / b2bjade
__________
ABOUT B2B JADE
I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.
HERE'S MY STORY: b2bjade.com/about
Переглядів: 100

Відео

BBA Series Part 3 | How To Select B2B Marketing Strategies
Переглядів 386День тому
Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies...
BBA Series Part 2 | How To Write B2B Marketing Objectives [plus set a budget!]
Переглядів 632Місяць тому
Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoi...
BBA Series Part 1 | How To Write a B2B Marketing Review [plus template!]
Переглядів 515Місяць тому
Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketi...
My big marketing mistakes 🤦‍♀️ | The B2B Marketing Gap Ep. 34
Переглядів 1592 місяці тому
I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » UA-cam: www.youtube.com/@B2BJade » PODCAST: pod...
4 Signs You're Actually a Fantastic B2B Marketer | You Aren't Bad at This!
Переглядів 5042 місяці тому
Imposter syndrome getting the best of you? Here are some times I felt like I was just really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#...
8 B2B Marketing Myths That Are Holding You Back - Debunked!
Переглядів 2473 місяці тому
If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURS...
These 8 Mindset Shifts Made Me a Happier B2B Marketer
Переглядів 4074 місяці тому
Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : ⁠b2bjade.myflodesk.com/6steps⁠ ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: ⁠b2bjade...
These 8 Marketing Mistakes Kept Me Stuck When Writing a B2B Marketing Strategy!
Переглядів 3334 місяці тому
Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#6-steps-freebie ► 🤝 JOIN OUR COMMUNITY: » UA-cam: ww...
Create Your B2B Marketing Strategy With These 6 Steps 🔍
Переглядів 6596 місяців тому
Create Your B2B Marketing Strategy With These 6 Steps 🔍
Tips for your B2B social media content strategy [Martechopia 2024]
Переглядів 9956 місяців тому
Tips for your B2B social media content strategy [Martechopia 2024]
10 Step Process: B2B Social Media Content Planning [CIM talk]
Переглядів 1,1 тис.Рік тому
10 Step Process: B2B Social Media Content Planning [CIM talk]
Early Bird Launch Party! B2B Breakthrough Academy
Переглядів 166Рік тому
Early Bird Launch Party! B2B Breakthrough Academy
COI vs ROI: Could This Be B2B Marketing's Best Kept Secret?
Переглядів 290Рік тому
COI vs ROI: Could This Be B2B Marketing's Best Kept Secret?
Brand positioning mini audits webinar
Переглядів 466Рік тому
Brand positioning mini audits webinar
[Template demo] How to Create a B2B Buyer Journey
Переглядів 1,3 тис.Рік тому
[Template demo] How to Create a B2B Buyer Journey
How To Create Ideal Customer Profiles
Переглядів 733Рік тому
How To Create Ideal Customer Profiles
Your B2B Marketing Questions Answered
Переглядів 147Рік тому
Your B2B Marketing Questions Answered
How To Set B2B Marketing Objectives
Переглядів 723Рік тому
How To Set B2B Marketing Objectives
How to get your brand message right in b2b
Переглядів 502Рік тому
How to get your brand message right in b2b
[Webinar replay] How to create a B2B Marketing Plan + bonus behind the scenes and Q&A
Переглядів 3 тис.2 роки тому
[Webinar replay] How to create a B2B Marketing Plan bonus behind the scenes and Q&A
How to set up marketing so it impacts the sales pipeline
Переглядів 2632 роки тому
How to set up marketing so it impacts the sales pipeline
B2B Marketing Clinic Live: 5 B2B Marketing Trends B2B Companies Need to Know in 2022
Переглядів 972 роки тому
B2B Marketing Clinic Live: 5 B2B Marketing Trends B2B Companies Need to Know in 2022
B2B content marketing: how to be more strategic
Переглядів 3842 роки тому
B2B content marketing: how to be more strategic
Queens Jubilee: How has marketing changed in the past 70 years?
Переглядів 402 роки тому
Queens Jubilee: How has marketing changed in the past 70 years?
How to deal with difficult co-workers as a b2b marketer
Переглядів 552 роки тому
How to deal with difficult co-workers as a b2b marketer
How to use social media marketing for b2b
Переглядів 3092 роки тому
How to use social media marketing for b2b
Advice for Property & Construction Professionals: How to grow your company through Marketing
Переглядів 432 роки тому
Advice for Property & Construction Professionals: How to grow your company through Marketing
What is brand positioning?
Переглядів 1282 роки тому
What is brand positioning?
My hottest answers to marketing FAQ's
Переглядів 622 роки тому
My hottest answers to marketing FAQ's

КОМЕНТАРІ

  • @MoturayoOdupaye
    @MoturayoOdupaye 15 днів тому

    Please how can i start a B2B marketing review without pc

    • @B2BJade
      @B2BJade 3 дні тому

      This will be tricky, but not impossible. Can you put the information down on a notepad while viewing my marketing review template?

  • @lauraxcleveland
    @lauraxcleveland Місяць тому

    Shared this one with my leadership in hopes that they'll give it a listen, still see you as my guiding light for professional services marketing so thank you for your insights! 👏

    • @B2BJade
      @B2BJade Місяць тому

      Hi Laura, that’s so wonderful to hear ❤ I’m so glad the content is helping you and hope you and your colleagues enjoy the series!

  • @ebiscaro
    @ebiscaro 2 місяці тому

    🎉

  • @xPhantomxify
    @xPhantomxify 2 місяці тому

    Even though I intend to get my masters degree in marketing, I am not oblivious to the fact that a lot of companies value work experience over a piece of paper. I think you are wonderful for internalizing this thought process of imposter syndrome and sharing it with us. You're wonderful and don't forget, the millionaires and billionaires out there never finished their degree. Because they set out their own path like you are doing. Often you are the ones ahead of us following a fixed path like in uni, buying your books and following your channels. Funny how that works. You're lovely, beautiful and endearing!

  • @xPhantomxify
    @xPhantomxify 2 місяці тому

    I'm a marketing uni student and I just found your channel through looking for B2B buyers journey. Very informative and useful content! Great example of thought leadership.

  • @thomakharris80
    @thomakharris80 2 місяці тому

    🎉🎉🎉❤❤❤

    • @B2BJade
      @B2BJade 2 місяці тому

      🎉🎉🎉

  • @growingindoorde
    @growingindoorde 2 місяці тому

    Great Video! Keep it up. -Greetings from Germany.

    • @B2BJade
      @B2BJade 2 місяці тому

      Danke schon!

  • @lauraxcleveland
    @lauraxcleveland 2 місяці тому

    lol, please give your video editor some kind of incentive - not only did your knowledge keep me engaged the ENTIRE video, but he kept so many good pieces that just show you as you are and I love it!! Can't wait for the next one 😊

    • @B2BJade
      @B2BJade 2 місяці тому

      Ahh! Evan will LOVE to hear this feedback, Laura - thank you so much! I felt so sure that investing in a video editor would be a great idea and so thank you for recognising the value he is bringing to the process ❤❤❤

    • @TandemFilmCo
      @TandemFilmCo 2 місяці тому

      Thank you for the compliment Laura!! 😄 I adore working with Jade, she is incredibly knowledgeable and kind. I have a background in marketing with a graduate degree and I’ve seriously have learned more from her in the few months we’ve been teamed up than in all my previous experience. I’m so grateful to help her reach new audiences through videos 🎉

  • @navya-s3v
    @navya-s3v 2 місяці тому

    I like this approach to B2B lead creation! In today's competitive market, finding effective strategies to generate leads is critical.

  • @eseregibson-dick
    @eseregibson-dick 2 місяці тому

    Thank you for this❤

    • @B2BJade
      @B2BJade 2 місяці тому

      I’m so happy you enjoyed 😊

  • @xanthoulagian.3083
    @xanthoulagian.3083 2 місяці тому

    • @B2BJade
      @B2BJade 2 місяці тому

      🧡🧡🧡

  • @daledavies_me
    @daledavies_me 3 місяці тому

    Conversely, doesn't that mean that 73% of buyers *overwhelmingly* prefer relationships? Or are you predicting that the 27% (possibly millenials) will increase as a % as the next generation comes through?

  • @HousePartyPopStar
    @HousePartyPopStar 3 місяці тому

    🎂 happy bday birthday!

    • @B2BJade
      @B2BJade 3 місяці тому

      Thanks so much!! 🎉🎉

  • @fijsherwood
    @fijsherwood 3 місяці тому

    Happy Birthday Jade! Love your content with my morning coffee - it's a little piece of positivity to set me up for the day!

    • @B2BJade
      @B2BJade 3 місяці тому

      Aww Fiona, this is exactly what I hoped the channel would be for you ❤❤❤

  • @barzinlotfabadi
    @barzinlotfabadi 3 місяці тому

    🥳🎂

    • @B2BJade
      @B2BJade 3 місяці тому

      Thank you!! 🎉🎉🎉

  • @HyHubs
    @HyHubs 3 місяці тому

    Happy Business Birthday! 🎂 Thanks for sharing your knowledge

    • @B2BJade
      @B2BJade 3 місяці тому

      Thanks so much, glad I’m not celebrating my birthday alone 🎉🎉🎉

  • @miekeTielemans-n3q
    @miekeTielemans-n3q 3 місяці тому

    Very insightful!! Congrats🎂🥳

    • @B2BJade
      @B2BJade 3 місяці тому

      Thank you for the birthday emojis, so glad I wasn’t alone celebrating 😂🎉

  • @JocelynRobinson-v9v
    @JocelynRobinson-v9v 4 місяці тому

    Always solid experiences share, thanks Jade, would love your 6 step strategy but the link is broken.

    • @B2BJade
      @B2BJade 4 місяці тому

      Oops my bad! Here is the right link b2bjade.com/resources#6-steps-freebie so sorry!

  • @lloydwilliams6931
    @lloydwilliams6931 4 місяці тому

    great video, and thanks for the book recommendation, I'm going to pick it up.

    • @B2BJade
      @B2BJade 4 місяці тому

      Hey Lloyd, thank you! Great, let me know what you think - game changer for me!

  • @vickilast861
    @vickilast861 4 місяці тому

    Great Video! Love your work - Currently a B2B Marketing Manager struggling to feel valued. Definitely going to use the advice about using the word we instead of I.

    • @B2BJade
      @B2BJade 4 місяці тому

      Ahh I’m so glad that part helped, it was so transformative for me! ❤

  • @chrisjones3207
    @chrisjones3207 4 місяці тому

    Thank you Jade this is so useful!

    • @B2BJade
      @B2BJade 4 місяці тому

      Hey Chris, I’m so happy this was interesting for you! Keep an eye out as a new episode will go live every other Tuesday 🎉😊

  • @rahulbhil4003
    @rahulbhil4003 5 місяців тому

    FilterBounce is effective verification process has ensured that my email campaigns have a high deliverability rate. The free 300 verifications monthly make it a cost-effective solution for businesses on a budget. With plans starting at just $10, there is no reason not to give FilterBounce a try. Unleash the full potential of your email marketing strategy!

  • @AkashChauhan-d4n
    @AkashChauhan-d4n 5 місяців тому

    I have been a loyal user of DoYouMail for months now, and it has never let me down. The unlimited email sending from unlimited domains and email IDs gives me the freedom to experiment with different campaigns. The automatic SPF DKIM DMARC dns configuration ensures my emails are delivered securely. Do not miss out on this powerful tool!

  • @BrazilSe-d4e
    @BrazilSe-d4e 5 місяців тому

    Mystrika is unified inbox feature has made it so much easier for me to manage all my email campaigns in one place. The comprehensive analytics provide valuable insights into the performance of each campaign. The preheaders option has significantly increased my open rates. Do not miss out on the benefits of Mystrika!

  • @SUNILYADAV-nz7gh
    @SUNILYADAV-nz7gh 5 місяців тому

    FilterBounce has helped me maintain a bounce rate under 1%, which has significantly improved my email marketing efforts. The real-time verification API is a lifesaver when dealing with tricky domains. Plus, the affordability at just $10/month is unbeatable. Give it a try and see the difference!

  • @APK_DJ_SONGS_11
    @APK_DJ_SONGS_11 5 місяців тому

    I was hesitant to try cold emailing at first, but with Mystrika, I have seen incredible results! The detailed analytics and user-friendly interface make it a breeze to navigate. Plus, the best warmup pool ensures my emails are always delivered efficiently. I highly recommend giving it a shot!

  • @SaddsmHussain-tb2dk
    @SaddsmHussain-tb2dk 5 місяців тому

    After using FilterBounce for a while, I can confidently say that it is the best email verification tool out there. The affordable plans starting at $10/month make it accessible to businesses of all sizes. With accurate email verification and real-time API, you can trust FilterBounce to deliver results. Try it out and see for yourself!

  • @user-mu3gu4cq2m
    @user-mu3gu4cq2m 5 місяців тому

    The automatic bounce detection feature in Mystrika has saved me hours of manual work. The A/B testing with 26 variations helps me optimize my campaigns for maximum engagement. The AI writing and personalization feature adds a human touch to my emails. Unlock the full potential of your email marketing with Mystrika!

  • @ESkengman
    @ESkengman 5 місяців тому

    You and your content is a lifesaver! Thank you for doing this for the B2B space ❤

  • @fvke8096
    @fvke8096 5 місяців тому

    800$ per month😂😂😂

  • @dhmedia6433
    @dhmedia6433 5 місяців тому

    Thanks for sharing Jade.

  • @dhmedia6433
    @dhmedia6433 5 місяців тому

    Thanks for another masterpiece, Jade

  • @saritonen
    @saritonen 5 місяців тому

    Jade you're incredible! Thank you for creating such an amazing resource and community! 🌟

  • @claireivy-d3p
    @claireivy-d3p 6 місяців тому

    Thank you for sharing this webinar. Matters you discussed are very insightful.

  • @WandaBarquinG
    @WandaBarquinG 6 місяців тому

    Bravo! Great insights. Thanks. W

  • @recoveringliberal1689
    @recoveringliberal1689 7 місяців тому

    scam!

  • @KerenMcNally
    @KerenMcNally 11 місяців тому

    Briliant!! Thank you!

  • @Henry-mo8ei
    @Henry-mo8ei 11 місяців тому

    'PromoSM' 🙄

  • @SantosVirtualSolutions
    @SantosVirtualSolutions Рік тому

    Hi Jade, loved the information you shared. I'm looking for my target market and thinking of who I should serve as a SMM and I'm very much liking the B2B side of things. I do target my local small companies now and this was really good content. Thanks!

  • @nikfsl05
    @nikfsl05 Рік тому

    Great content

  • @garethwood9574
    @garethwood9574 Рік тому

    Spot on.

  • @guccigracexx
    @guccigracexx Рік тому

    Sharing this with my CEO today!

  • @ESkengman
    @ESkengman Рік тому

    If you talk to only 2-3 business pain point topics only - how does the CEO of the company also say things about social issues and / or movements as well? e.g. Pride month, or Black lives matter? Or should that come from the company page only? 🙏

  • @JamesEdenUK
    @JamesEdenUK Рік тому

    Too funny. I'm a designer by profession. And also owned a decorating business about 15-20 years ago. So yeah.

    • @B2BJade
      @B2BJade Рік тому

      Haha! My mind is spinning from the parallels 😅

  • @Trinee523
    @Trinee523 Рік тому

    Hi I love your content. Do you have free templates for marketing plans and budgets?

    • @B2BJade
      @B2BJade Рік тому

      Hi Stephanie, I’m soon to launch a full course with lots of templates - for now I have a couple of freebie templates at www.TambiniMarketing.co.uk/templates

  • @rouhhaydar2408
    @rouhhaydar2408 Рік тому

    That is an absolutely wonderful insight. I am head of marketing at a top IT company in Dubai and benefit greatly from your videos. Great work.

    • @B2BJade
      @B2BJade Рік тому

      Hi Rouh, I’m so pleased it was helpful. Thank you for your kind comment!

  • @JamesEdenUK
    @JamesEdenUK 2 роки тому

    Very good point about TikTok; I agree. I think SME owners need to put more currency- where time and resources permit - into "future proofing", which is actually just zooming out and investing in your top of funnel. Which is easy to say but when the day to day takes over.. I would love to hear more like this. I'm specifically interested in back-engineering the customer journey to get a similar effect. So any discussion on that, or ideas on where I might find some good content on that sobject would be great. Thanks!

    • @B2BJade
      @B2BJade 2 роки тому

      Hi James, so pleased you found the video interesting. I totally agree, it's really hard when marketers get trapped in the tactical, silo activities as demanded by management - I talk a lot on my podcast about the marketing gap and the challenges this presents. I'll definitely do a podcast episode on gaining insights to inform the buyer and customer journey - that's such a great topic. If you'd like to check out the podcast you can find it here > anchor.fm/jade-tambini

    • @JamesEdenUK
      @JamesEdenUK 2 роки тому

      @@B2BJade That's brilliant Jade thanks... Already following on Spotify!

  • @irahartleib2722
    @irahartleib2722 2 роки тому

    PЯӨMӨƧM

  • @TrentKennelly
    @TrentKennelly 2 роки тому

    Such a valuable video!! Definitely important to investigate all avenues before committing