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B2B Jade TV
Приєднався 3 чер 2020
My videos provide marketing advice, practical tips and Q&A's for businesses that want to get results from their marketing. I've been working in marketing for 17 years, the last 4 running my Strategic Marketing Consultancy and I'm here to share what I know with you.
All my videos have been designed to share my knowledge on a variety of marketing topics using simple, easy to follow advice that gets to the heart of the challenges faced by businesses.
I hope you find my videos useful - feel free to comment and share. If you have questions relating to marketing that you would like me to cover please comment to let me know.
All my videos have been designed to share my knowledge on a variety of marketing topics using simple, easy to follow advice that gets to the heart of the challenges faced by businesses.
I hope you find my videos useful - feel free to comment and share. If you have questions relating to marketing that you would like me to cover please comment to let me know.
BBA Series Part 4 | Choosing The Right B2B Marketing Tactics For Your Marketing Strategy
So many marketers start with their tactics, in this episode I talk about the problem with not going through the strategic process covered in the earlier stages of this process before selecting the best b2b marketing tactics to deliver on your strategy.
I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy!
Join the January intake waitlist for my course b2bjade.myflodesk.com/january2025
RSVP for the Open House event [Dec 3rd] lu.ma/6y7lh8ms
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : b2bjade.com/resources#6-steps-freebie
► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade.com/breakthrough-academy
► 🤝 JOIN OUR COMMUNITY:
» UA-cam: / @b2bjade
» PODCAST: open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx
» TIKTOK: / b2bjade
» INSTAGRAM: / b2bjade
» LINKEDIN: / b2bjade
__________
ABOUT B2B JADE
I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.
HERE'S MY STORY: b2bjade.com/about
I really enjoy this part of the process! It's where we finally get real, map out what we'll do, when and by whom. Enjoy!
Join the January intake waitlist for my course b2bjade.myflodesk.com/january2025
RSVP for the Open House event [Dec 3rd] lu.ma/6y7lh8ms
► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE WITH VIDEO TRAINING : b2bjade.com/resources#6-steps-freebie
► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade.com/breakthrough-academy
► 🤝 JOIN OUR COMMUNITY:
» UA-cam: / @b2bjade
» PODCAST: open.spotify.com/show/1ocoevu5ifQuJXPBNZYiWx
» TIKTOK: / b2bjade
» INSTAGRAM: / b2bjade
» LINKEDIN: / b2bjade
__________
ABOUT B2B JADE
I've struggled a lot in my B2B marketing career and I almost left marketing because of it. But I've learned from my experiences over 18 years in B2B and now I want to share my experience with you. I want to help you find your voice and feel confident to stand up to leaders professionally by building assertiveness skills and developing your strategic marketing knowledge.
I want you to know that you can do this, and with my help, you’ll build a clear marketing plan and be able to put it into action.
HERE'S MY STORY: b2bjade.com/about
Переглядів: 100
Відео
BBA Series Part 3 | How To Select B2B Marketing Strategies
Переглядів 386День тому
Here we focus on how to select the right b2b marketing strategies for your marketing plan. But beware, we aren't yet picking the actual "doing" tactics, just the overall areas to focus on. I found it really hard to know the difference between marketing strategies and marketing tactics so we'll go through that and then I'll provide some guidance on how to select the best fit marketing strategies...
BBA Series Part 2 | How To Write B2B Marketing Objectives [plus set a budget!]
Переглядів 632Місяць тому
Welcome to this 6 part series on how to write a simple b2b marketing strategy. Watch part 1 first! This second part focuses on how to set your marketing objectives and decide on your budget. I used to get SO confused with these parts so I've kept it mega simple. I share examples of really good b2b marketing objectives and also poor objectives so that you can see what to aim for and what to avoi...
BBA Series Part 1 | How To Write a B2B Marketing Review [plus template!]
Переглядів 515Місяць тому
Welcome to this 6 part series on how to write a simple b2b marketing strategy. This first part focuses on how to complete your marketing review, I know - it's' the worst part. So let's keep it simple and focused. I hated writing marketing reviews when I was a B2B marketing manager so I'm sharing all the hurdles I overcame, taking away the confusion and live demo'ing the template from my marketi...
My big marketing mistakes 🤦♀️ | The B2B Marketing Gap Ep. 34
Переглядів 1592 місяці тому
I recently spoke at the Clwb Marketing event about my big mistakes in marketing and shared 6 steps to creating your marketing strategy. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#6-steps-freebie ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade.com/breakthrough-academy ► 🤝 JOIN OUR COMMUNITY: » UA-cam: www.youtube.com/@B2BJade » PODCAST: pod...
4 Signs You're Actually a Fantastic B2B Marketer | You Aren't Bad at This!
Переглядів 5042 місяці тому
Imposter syndrome getting the best of you? Here are some times I felt like I was just really bad at marketing, and why that simply was not true! I share the biggest signs of a great b2b marketer and give you a reality check reminder of why you got into marketing in the first place - you really have got this. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#...
8 B2B Marketing Myths That Are Holding You Back - Debunked!
Переглядів 2473 місяці тому
If your leaders hold strong beliefs about how marketing should run that you just know are wrong, this episode is going to be PERFECT for you. I'm debunking the 8 biggest b2b marketing myths that are holding us back, and how to overcome this challenge. ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURS...
These 8 Mindset Shifts Made Me a Happier B2B Marketer
Переглядів 4074 місяці тому
Being a B2B marketer is tough and it can feel so lonely, especially when you're on your own! I'm sharing the 8 big shifts in my mindset that helped me go from frazzled and overwhelmed by imposter syndrome to happy, chill and loving my work! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.myflodesk.com/6steps ► LEARN MORE ABOUT B2B BREAKTHROUGH ACADEMY COURSE: b2bjade...
These 8 Marketing Mistakes Kept Me Stuck When Writing a B2B Marketing Strategy!
Переглядів 3334 місяці тому
Are you struggling to write a B2B marketing strategy? Here is a list of 8 mistakes to avoid if you want to feel more confident in your job as a marketing manager. I talk through why these mistakes happen, and how to overcome them based on my own experience! ► 📘 FREE 6-STEP MARKETING STRATEGY GUIDE *WITH VIDEO TRAINING* : b2bjade.com/resources#6-steps-freebie ► 🤝 JOIN OUR COMMUNITY: » UA-cam: ww...
Create Your B2B Marketing Strategy With These 6 Steps 🔍
Переглядів 6596 місяців тому
Create Your B2B Marketing Strategy With These 6 Steps 🔍
Tips for your B2B social media content strategy [Martechopia 2024]
Переглядів 9956 місяців тому
Tips for your B2B social media content strategy [Martechopia 2024]
10 Step Process: B2B Social Media Content Planning [CIM talk]
Переглядів 1,1 тис.Рік тому
10 Step Process: B2B Social Media Content Planning [CIM talk]
Early Bird Launch Party! B2B Breakthrough Academy
Переглядів 166Рік тому
Early Bird Launch Party! B2B Breakthrough Academy
COI vs ROI: Could This Be B2B Marketing's Best Kept Secret?
Переглядів 290Рік тому
COI vs ROI: Could This Be B2B Marketing's Best Kept Secret?
[Template demo] How to Create a B2B Buyer Journey
Переглядів 1,3 тис.Рік тому
[Template demo] How to Create a B2B Buyer Journey
How to get your brand message right in b2b
Переглядів 502Рік тому
How to get your brand message right in b2b
[Webinar replay] How to create a B2B Marketing Plan + bonus behind the scenes and Q&A
Переглядів 3 тис.2 роки тому
[Webinar replay] How to create a B2B Marketing Plan bonus behind the scenes and Q&A
How to set up marketing so it impacts the sales pipeline
Переглядів 2632 роки тому
How to set up marketing so it impacts the sales pipeline
B2B Marketing Clinic Live: 5 B2B Marketing Trends B2B Companies Need to Know in 2022
Переглядів 972 роки тому
B2B Marketing Clinic Live: 5 B2B Marketing Trends B2B Companies Need to Know in 2022
B2B content marketing: how to be more strategic
Переглядів 3842 роки тому
B2B content marketing: how to be more strategic
Queens Jubilee: How has marketing changed in the past 70 years?
Переглядів 402 роки тому
Queens Jubilee: How has marketing changed in the past 70 years?
How to deal with difficult co-workers as a b2b marketer
Переглядів 552 роки тому
How to deal with difficult co-workers as a b2b marketer
How to use social media marketing for b2b
Переглядів 3092 роки тому
How to use social media marketing for b2b
Advice for Property & Construction Professionals: How to grow your company through Marketing
Переглядів 432 роки тому
Advice for Property & Construction Professionals: How to grow your company through Marketing
Please how can i start a B2B marketing review without pc
This will be tricky, but not impossible. Can you put the information down on a notepad while viewing my marketing review template?
Shared this one with my leadership in hopes that they'll give it a listen, still see you as my guiding light for professional services marketing so thank you for your insights! 👏
Hi Laura, that’s so wonderful to hear ❤ I’m so glad the content is helping you and hope you and your colleagues enjoy the series!
🎉
Even though I intend to get my masters degree in marketing, I am not oblivious to the fact that a lot of companies value work experience over a piece of paper. I think you are wonderful for internalizing this thought process of imposter syndrome and sharing it with us. You're wonderful and don't forget, the millionaires and billionaires out there never finished their degree. Because they set out their own path like you are doing. Often you are the ones ahead of us following a fixed path like in uni, buying your books and following your channels. Funny how that works. You're lovely, beautiful and endearing!
I'm a marketing uni student and I just found your channel through looking for B2B buyers journey. Very informative and useful content! Great example of thought leadership.
🎉🎉🎉❤❤❤
🎉🎉🎉
Great Video! Keep it up. -Greetings from Germany.
Danke schon!
lol, please give your video editor some kind of incentive - not only did your knowledge keep me engaged the ENTIRE video, but he kept so many good pieces that just show you as you are and I love it!! Can't wait for the next one 😊
Ahh! Evan will LOVE to hear this feedback, Laura - thank you so much! I felt so sure that investing in a video editor would be a great idea and so thank you for recognising the value he is bringing to the process ❤❤❤
Thank you for the compliment Laura!! 😄 I adore working with Jade, she is incredibly knowledgeable and kind. I have a background in marketing with a graduate degree and I’ve seriously have learned more from her in the few months we’ve been teamed up than in all my previous experience. I’m so grateful to help her reach new audiences through videos 🎉
I like this approach to B2B lead creation! In today's competitive market, finding effective strategies to generate leads is critical.
Thank you for this❤
I’m so happy you enjoyed 😊
🧡🧡🧡
Conversely, doesn't that mean that 73% of buyers *overwhelmingly* prefer relationships? Or are you predicting that the 27% (possibly millenials) will increase as a % as the next generation comes through?
🎂 happy bday birthday!
Thanks so much!! 🎉🎉
Happy Birthday Jade! Love your content with my morning coffee - it's a little piece of positivity to set me up for the day!
Aww Fiona, this is exactly what I hoped the channel would be for you ❤❤❤
🥳🎂
Thank you!! 🎉🎉🎉
Happy Business Birthday! 🎂 Thanks for sharing your knowledge
Thanks so much, glad I’m not celebrating my birthday alone 🎉🎉🎉
Very insightful!! Congrats🎂🥳
Thank you for the birthday emojis, so glad I wasn’t alone celebrating 😂🎉
Always solid experiences share, thanks Jade, would love your 6 step strategy but the link is broken.
Oops my bad! Here is the right link b2bjade.com/resources#6-steps-freebie so sorry!
great video, and thanks for the book recommendation, I'm going to pick it up.
Hey Lloyd, thank you! Great, let me know what you think - game changer for me!
Great Video! Love your work - Currently a B2B Marketing Manager struggling to feel valued. Definitely going to use the advice about using the word we instead of I.
Ahh I’m so glad that part helped, it was so transformative for me! ❤
Thank you Jade this is so useful!
Hey Chris, I’m so happy this was interesting for you! Keep an eye out as a new episode will go live every other Tuesday 🎉😊
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I was hesitant to try cold emailing at first, but with Mystrika, I have seen incredible results! The detailed analytics and user-friendly interface make it a breeze to navigate. Plus, the best warmup pool ensures my emails are always delivered efficiently. I highly recommend giving it a shot!
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The automatic bounce detection feature in Mystrika has saved me hours of manual work. The A/B testing with 26 variations helps me optimize my campaigns for maximum engagement. The AI writing and personalization feature adds a human touch to my emails. Unlock the full potential of your email marketing with Mystrika!
You and your content is a lifesaver! Thank you for doing this for the B2B space ❤
800$ per month😂😂😂
Thanks for sharing Jade.
Thanks for another masterpiece, Jade
Jade you're incredible! Thank you for creating such an amazing resource and community! 🌟
Thank you for sharing this webinar. Matters you discussed are very insightful.
Bravo! Great insights. Thanks. W
scam!
Briliant!! Thank you!
'PromoSM' 🙄
Hi Jade, loved the information you shared. I'm looking for my target market and thinking of who I should serve as a SMM and I'm very much liking the B2B side of things. I do target my local small companies now and this was really good content. Thanks!
Great content
Spot on.
Sharing this with my CEO today!
If you talk to only 2-3 business pain point topics only - how does the CEO of the company also say things about social issues and / or movements as well? e.g. Pride month, or Black lives matter? Or should that come from the company page only? 🙏
Too funny. I'm a designer by profession. And also owned a decorating business about 15-20 years ago. So yeah.
Haha! My mind is spinning from the parallels 😅
Hi I love your content. Do you have free templates for marketing plans and budgets?
Hi Stephanie, I’m soon to launch a full course with lots of templates - for now I have a couple of freebie templates at www.TambiniMarketing.co.uk/templates
That is an absolutely wonderful insight. I am head of marketing at a top IT company in Dubai and benefit greatly from your videos. Great work.
Hi Rouh, I’m so pleased it was helpful. Thank you for your kind comment!
Very good point about TikTok; I agree. I think SME owners need to put more currency- where time and resources permit - into "future proofing", which is actually just zooming out and investing in your top of funnel. Which is easy to say but when the day to day takes over.. I would love to hear more like this. I'm specifically interested in back-engineering the customer journey to get a similar effect. So any discussion on that, or ideas on where I might find some good content on that sobject would be great. Thanks!
Hi James, so pleased you found the video interesting. I totally agree, it's really hard when marketers get trapped in the tactical, silo activities as demanded by management - I talk a lot on my podcast about the marketing gap and the challenges this presents. I'll definitely do a podcast episode on gaining insights to inform the buyer and customer journey - that's such a great topic. If you'd like to check out the podcast you can find it here > anchor.fm/jade-tambini
@@B2BJade That's brilliant Jade thanks... Already following on Spotify!
PЯӨMӨƧM
Such a valuable video!! Definitely important to investigate all avenues before committing