101 Live is a collective of friends and artists who have worked together on making music, media, producing video art managing and booking bands for a few years.

101 intends to create entertainment in an innovative way for young people and distribute it across all media platforms and other mediums. We produce radio shows about pop culture, thorough reviews and interviews. Our aim is to increase the value and respect for pop culture in Iceland by educating, entertaining and offering a media platform for the young people in Iceland.

101 wants to be in a conversation with our listeners, as well as artists and be the leading force when it comes to music curating and a cultural media platform. We are critical yet encouraging and therefore 101 Radio contributes to strengthening the Icelandic music scene.