Відео

B2B product marketers are the conductors of their companies' orchestra. We unify product, marketing, sales, and customer success to produce a harmonic story for our target audience. The role of a product marketer as the conductor is most apparent when companies want to launch a product. After all, a product launch is a complex "score" with many inter-dependent instruments and functions required...

Customer Success was not a thing 15 years ago, but is fast growing. As such, companies use different KPIs and organizational structures to ensure their customers are successful and they derive value from that success. Over time, more operating models and best practices evolve. With experience from 9 companies (mostly startups) over 25 years including 4 where he founded and led the CS function, ...

If you’re a growth-oriented leader who wants to help their business break free of crowded markets and avoid commoditization, this talk is for you. Category design is a business strategy that helps companies define the terms of competition in their favor, and in this talk we’ll cover how category design works, who it’s for, and how to incorporate category-design thinking into your organization.

Operationalizing your most common customer management plays ensures that the right things are happening at the right time. Join us as we discuss the top 5 playbooks to help your team move quickly and without error, support strong customer outcomes, and create continuity to enhance a customer experience.

In this session, you'll learn about: what is customer discovery, how should you make time for it, how should you balance between qualitative and quantitative data, along with tactical tips and tricks for live usability test activity.

Nicole will discuss the importance of defining a company vision to inspire customers and employees and aligning product strategy and KPIs to this north star. She has learned a thing or two about alignment - she started her career at Enron where her bosses went to jail and has built her company, SocialChorus, into a leader in the digital employee experience SaaS space used by half of the Fortune...

Pete Kazanjy, author of “Founding Sales”, the early stage GTM handbook and founder of Atrium, the data-driven sales management company presents on how founders can get from 0 to their first $1m in ARR via a tried and true founder-led selling maturity framework.

As if early stage sales wasn't tricky enough, how do you come up with a fair quota for your first couple sales hires without any data? Just rely on assumptions and make it up? What if there was a simple approach to creating a winning sales culture while avoiding unnecessary quotas? Hit targets and reward your revenue producers with this easy-to-use framework.

Tech companies are struggling to improve both racial and gender diversity in their organizations. The journey to achieving diversity nirvana is long, and while it spans the entire employee lifecycle, it starts at the top of the funnel. Join us for some actionable takeaways to help attract a more diverse pool of candidates.

My goal is to convey how onboarding must go beyond just the 1:1 human world we are used to (although it should start there) but then go into scalable versions like 1:many webinars/on-demand content & In-App onboarding as a means to drive Product-Led Growth. I want to emphasize that each customer has different learning styles, so it's important to offer multiple avenues for your customers (usual...

Tune in to learn how the top Go-To-Market leaders globally are combining art science to drive rigor, accountability, and alignment across the revenue process - from the boardroom all the way down to the front lines.

Just like everyone's definition of product positioning is a little different, everyone's approach to positioning varies too. Daniel spent the last few months interviewing product marketing leaders from market leaders - like Spotify, Airtable, Shopify, Pluralsight and Atlassian - for a podcast mini-series. In this session he'll recap the seven lessons he learned.

In this session, Lloyed Lobo, Cofounder & President of Boast.AI shares how they were able to bootstrap to 8 figures in revenue by building a community of 100k people and the lessons learned along the way.

Learn how to kick off your SEO program, and build a framework to iterate & scale for success.

Embracing the Art of Prioritization

Identify & Multiply Your Best Customers

The Missing Piece Of Customer Onboarding

Value Journeys How Your Buyers Decide

What Leaders Need to Know About Design

Why Vertical SaaS Businesses Should Double Down on Account-based Sales & Marketing

Why Your Product Stresses Out Partners And Kills Revenue

Why a WinLoss Program Is Valuable Market Feedback

Pricing and Packaging for B2B Companies - Patrick Campbell

How Building B2B Companies is Very, Very Different than B2C - Margot Schmorak

How Product Needs to Empower Design to Build Great B2B Products - Josh Brewer

What Customers and Investors Look For in B2B Companies - Christie Pitts

Stakeholder Management for B2B PMs: Managing Upwards, Downwards, and Sideways - Suzanne Abate

The Distinction between B2B Users and Customers and Scaling Both Effectively - Akriti Agarwal

Five Ways Continuous Delivery Can Be a PM's Superpower