Thats What I Call Marketing
Thats What I Call Marketing
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S4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Join this engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's What I Call Marketing. Brit delves into her foundational experiences at agencies, working on iconic brands like Shiner Beer, and how those experiences shape her current strategies. From the intricacies of crafting compelling briefs to the evolving roles of creators in marketing, Brit offers a wealth of knowledge. Hear about her professional challenges, including a stretch into a revenue role, and the unique aspects of marketing to marketers.
Brit also discusses the acquisition of Tribe Dynamics by CreatorIQ and how the union has created a powerhouse in the influencer marketing space. Learn about the company’s community-first philosophy, its relentless focus on adding value beyond transactions, and how it has successfully marketed to some of the world's biggest brands like Levi's, BMW, and Anheuser-Busch.
Don't miss Brit's perspectives on the importance of brand safety, the challenges of international marketing, and the transformative power of AI in streamlining marketing processes. She candidly talks about her leadership style and the importance of having open and honest team dynamics. Brit's reflections on her role as CMO, the significance of staying close to the customer, and how to keep a marketing team focused while fostering creativity are incredibly insightful.
This episode is a must-watch for anyone looking to stay ahead in the ever-evolving marketing landscape.
00:00 Listening to Customers and Community
00:39 Early Career and Agency Experience
05:35 Transition to Tech and Consulting
06:16 Joining Tribe Dynamics and Role Evolution
13:02 Acquisition by CreatorIQ and New Ventures
17:28 Leadership Philosophy and Company Growth
20:05 Client Relationships and Value-Driven Approach
23:04 Navigating the Creator Marketing Landscape
23:55 Solving Customer Problems with Technology
25:05 Brand Safety in Creator Campaigns
26:05 Managing High Volume Creator Collaborations
26:38 Teaching Brands About Their Own Value
27:17 Activating the Creator Community
27:55 Staying Close to the Customer
28:25 Marketing to Marketers
28:49 The Power of Data in Marketing
30:34 Measurement and Metrics in Marketing
31:25 Challenges of International Marketing
33:19 AI in Marketing
37:46 Leadership and Team Dynamics
40:15 Theories of Victory and Focus
42:57 Becoming the CMO
Переглядів: 4 347

Відео

S4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Переглядів 7 тис.День тому
Featuring Paul Dervan, Andrew More, Abi Moran & James Dunne This episode of 'That's What I Call Marketing' delves into the transformative role of AI in the marketing landscape. Host Conor Byrne and returning guest Paul Dervan, along with industry experts, Andrew More, Abi Moran & James Dunne, discuss the practical uses and benefits of AI in marketing, creative production, and advertising. They ...
S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
Переглядів 6 тис.14 днів тому
Featuring Prof. Felipe Thomaz In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is reshaping how marketers approach media planning and campaign strategy. From his unconventional journey - starting in Brazil, moving through a myriad of industries, and landing at the University of Oxford - to his...
S4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
Переглядів 5 тис.21 день тому
In this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketing world, dives deep into her 27-year journey with Diageo, where she began in public relations and sponsorship before rising to lead iconic brands like Guinness, Baileys, and Smirnoff. Starting her career in public relations and working with Guinness...
The Singles: What The Zuck? Discussing the big changes from Meta with Michael Corcoran
Переглядів 2328 днів тому
The Singles are shorter episodes where we look at hot topics happening in marketing and get expert reaction and analysis. Would love to know what you think. In this episode of 'That's What I Call Marketing - The Singles,' we dive into the recent major policy changes announced by Meta, spearheaded by Mark Zuckerberg. Joined by Michael Corcoran, we discuss the implications of these updates, from ...
Coming up on Season 4 of That's What I Call Marketing
Переглядів 27Місяць тому
Check out some of the guests coming soon
Grainne Wafer on Transforming Marketing with Agile Brand Communities
Переглядів 76Місяць тому
Grainne Wafer Diageo's Global Marketing Director discusses Transforming Marketing with Agile Brand Communities
S3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
Переглядів 16Місяць тому
In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber Podcast Marc Binkley & Vassilis Douros as they dive into an engaging year in review. The group discusses major marketing campaigns from 2024, debates the value of brand versus performance marketing, and share surprising developments from the year. Througho...
Did people like the John Lewis Christmas ad 2024?? Find out here
Переглядів 66Місяць тому
The results are in and a panel of experts discuss and dissect them. The big question is....should John Lewis go back and take an ad out of the archive?? What do you think?
S3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
Переглядів 11 тис.Місяць тому
In this festive episode of 'That's What I Call Marketing,' I review the top Christmas ads of 2024 alongside three guest experts: *Una Herlihy, co-founder of The Indie List; *Alma Birbilaite, Brand and Communications Manager at Cairn Homes; and *Ciara Reilly, Director at Red C Research. Sponsored by RedC, this episode dives into exclusive insights from Red C's ad review, exploring the top 10 ads...
S3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
Переглядів 3,7 тис.2 місяці тому
2024 is nearly over us so a perfect time to look ahead to 2025. In today's episode I delve into the future of marketing with Imaad Ahmed, Head of WARC Advisory for EMEA and the Americas. This special episode focuses on the highly anticipated WARC 2025 Marketers Toolkit, exploring pivotal themes that will shape the marketing landscape in the upcoming year. Discover the key strategies around the ...
Top Of The Marketing Charts - Nov 2024
Переглядів 202 місяці тому
November 2024 was a whirlwind in the marketing world, full of headline-grabbing moments, and lessons you can’t afford to ignore. If you’re looking to sharpen your strategies, decode what worked (and what didn’t), and understand the trends shaping the industry, this episode is your go-to guide. We’ll break down the big stories and extract insights that will make you rethink your own campaigns. S...
S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
Переглядів 3,1 тис.2 місяці тому
In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in marketing communications both in agencies and in-house. Sarah shares her vast knowledge on various aspects of B2B marketing, including her current role at State Street Global Advisors, where she navigates the complex landscapes of EMEA an...
S3 Ep45: The Power of Play in Brand Experience
Переглядів 10 тис.2 місяці тому
Recorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the world of branding. Host Conor Byrne welcomes Jane Parlon from C&C Group, Gavin Downes from Neon Agency, and Aisling Quigley from Movember to discuss the vital role of playful engagement in creating memorable brand experiences. The panelists share ...
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
Переглядів 1,9 тис.2 місяці тому
S3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
You WON'T BELIEVE how I learnt 3 languages in ONE HOUR
Переглядів 103 місяці тому
You WON'T BELIEVE how I learnt 3 languages in ONE HOUR
S3 Ep43: Video Loves the Radio Star withAndrew Tindall & Steve Keller
Переглядів 2,2 тис.3 місяці тому
S3 Ep43: Video Loves the Radio Star withAndrew Tindall & Steve Keller
Marks & Lewis Christmas Ad 2024
Переглядів 2,1 тис.3 місяці тому
Marks & Lewis Christmas Ad 2024
Nomad + Will Smith + LipDub
Переглядів 303 місяці тому
Nomad Will Smith LipDub
Top of the Marketing Charts - October 2024
Переглядів 3 тис.3 місяці тому
Top of the Marketing Charts - October 2024
Newsletter Summary October
Переглядів 93 місяці тому
Newsletter Summary October
Is this real?
Переглядів 463 місяці тому
Is this real?
The Sphere X That's What I Call Marketing
Переглядів 1263 місяці тому
The Sphere X That's What I Call Marketing
S3 Ep42: Making Sponsorships Bloom
Переглядів 16 тис.3 місяці тому
S3 Ep42: Making Sponsorships Bloom
S3 Ep41: How Branding Shapes Perception in a Changing World withMark Kingsley
Переглядів 2 тис.3 місяці тому
S3 Ep41: How Branding Shapes Perception in a Changing World withMark Kingsley
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Переглядів 3,5 тис.3 місяці тому
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
Rocking Marketing - a new TWICM Music Video
Переглядів 5 тис.3 місяці тому
Rocking Marketing - a new TWICM Music Video
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
Переглядів 7 тис.4 місяці тому
S3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Переглядів 3,1 тис.4 місяці тому
S3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
Top of The Marketing Charts - Sept 2024
Переглядів 5044 місяці тому
Top of The Marketing Charts - Sept 2024

КОМЕНТАРІ

  • @Dolly-f8v
    @Dolly-f8v День тому

    Nicki kythreotis is a pedophile which everyone knows. she starts getting closer to the kids of clients and then use them and then threaten them too. dont know what kind of designer she is with BBH.

  • @RefI-g4n
    @RefI-g4n 2 дні тому

    DO NOT USE THIS COMPANY. If I could give this company negative stars, I would give them a -5. They are a complete scam. I hired them for a simple design and paid for 14 hours upfront. They assured me they could deliver exactly what I wanted. However, after 10 hours of work, they were still struggling to create a basic feature. After 7 hours, they managed to get one part working, but with significant limitations. I had to constantly redesign the site just to accommodate their limitations. In the end, I told them to stop, and within just 2 hours, I managed to do 90% of the task myself. They’ve refused to refund the remaining hours, and there’s been no effort to compensate me for the money I lost. To make matters worse, I received a letter from Nicki Kythreotis containing two emails written on non headed paper as if typed in word: one falsely claiming that I had approved the work, and another stating that the work was completed. This email was completely fabricated. DO NOT USE THIS COMPANY. THEY ARE A FRAUD.

  • @SurbhiB-m2z
    @SurbhiB-m2z 3 дні тому

    There is no creativity and kindness in this company. Nicki kythreotis is highly rude with no design sills. she outsource her own work to other companies and then blame them and post negative reviews about them but she dont know the rule of thumb "you will get what you sow". avoid giving any design work to this company.

  • @SandyK-b6v
    @SandyK-b6v 3 дні тому

    BBH London has cheater designer with the name Nicki kythreotis. she is defaming other companies and think that other companies will not do anything for her and the company for which she is working. she is a scammer and a big cheater.

  • @Edge81
    @Edge81 2 місяці тому

    Could not agree more that there are too many so-called marketing experts that have not bothered to study marketing or learn professionally from practising and trained marketing.

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 2 місяці тому

      Thanks for checking out the episode. I really do think we need to ensure that we learn as much as we can. Is there anyone out there that you rate as being excellent?

  • @topher.m
    @topher.m 3 місяці тому

    Nice to see you two connect together again after so many years.

  • @ThePetedeepmusic
    @ThePetedeepmusic 4 місяці тому

    Truly one of the best episodes. So much to learn for people working in local units of multinationals. She is so smart and straightforward leader!

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 4 місяці тому

      Thanks so much for tuning in and for this comment, love that you got so much out of the episode.

  • @cyberpunkalphamale
    @cyberpunkalphamale 4 місяці тому

    Great episode

  • @VicS-qp9xo
    @VicS-qp9xo 4 місяці тому

    good idea to do this kind of content. however id very much appreciate if you actually showed the charts youre talking about along with the source where we can read more on the topic

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 4 місяці тому

      Thanks for the comment. I will be adding a link to the written version of this which has all the links and charts for extra context.

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 4 місяці тому

      Link to the written version www.thatswhaticallmarketing.com/post/top-of-the-marketing-charts-sept-2024

  • @YoutubeBuilderFatema
    @YoutubeBuilderFatema 5 місяців тому

    HiThere I noticed your UA-cam channel and I'm really impressed with the content you're creating - it's engaging and insightful! Have you ever thought about exploring new strategies for channel growth? I'd love to chat and share some ideas with you.

  • @RenzzoArios
    @RenzzoArios 5 місяців тому

    I ate 5 homeless people that i thought was watermelom

  • @sonlanos
    @sonlanos 5 місяців тому

    amazing talk

  • @oliveragag8576
    @oliveragag8576 6 місяців тому

    Oslo paper.

  • @jasminekees4280
    @jasminekees4280 6 місяців тому

    Hey Conor, what does Mark say at 15.25 about their dogmatic bullshit - is he saying Ehrenberg-Bass?

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 6 місяців тому

      Yes he is, followed by the words Scientific Bulls**t. He does talk later about the things that are coming out of EB that he likes, thinks have added value.

  • @instituteofaistudies
    @instituteofaistudies 6 місяців тому

    "Business Schools are pointless" - I'm with you there Mark!

  • @81ibognar
    @81ibognar 6 місяців тому

    I have no idea what he is talking about...context please? Liquid death, water.....

    • @thatswhaticallmarketing
      @thatswhaticallmarketing 6 місяців тому

      @@81ibognar Liquid Death is a brand of water in the US

    • @81ibognar
      @81ibognar 6 місяців тому

      @@thatswhaticallmarketing thanks

  • @StanleypeterDickinson
    @StanleypeterDickinson 6 місяців тому

    ? I must see a Doctor. Medicin Sans Frontiéres

  • @khyebaker1543
    @khyebaker1543 6 місяців тому

    Amazing interview.

  • @darraghbuckley1318
    @darraghbuckley1318 8 місяців тому

    Savage works lads - 🎉🤓🎷

  • @MDCB1
    @MDCB1 11 місяців тому

    GOOD!!

  • @PeterConnor
    @PeterConnor Рік тому

    Great story.

  • @SuperTotobaby
    @SuperTotobaby Рік тому

    Great interview ladies, so relevant to me, you are penalized for being a single parent family, next one @eimear should be on marketing to women over 50 - a whole blind spot in the market there too

  • @kennethbradley6392
    @kennethbradley6392 Рік тому

    *promosm*