In today's episode of the Startup CEO Show, we dive into the incredible journey of Cody Ruberto, the founder and CEO of Uride. Mark MacLeod sits down with Cody to explore how he overcame financial obstacles early in his startup journey, leveraging angel investment and creative problem-solving to build a successful rideshare company. Cody shares revealing insights on expanding Uride into underserved markets, the importance of staying close to customers, and navigating the challenges of competition and market dynamics.
We'll hear how Cody's athletic background in soccer laid the foundation for resilience and leadership, and how he channels continuous learning and self-improvement into driving business success. From battling aggressive competitors to establishing ethical business practices, Cody's story is one of perseverance, innovation, and a relentless drive to make a global impact. Don't miss this episode as we uncover the strategies, challenges, and inspiring journey behind Uride's mission to solve transportation issues in small towns and cities around the world.
Some of the highlights in this episode:
00:00 Dangerous taxi scarcity led to tragic outcomes.
03:36 Smaller towns have higher impaired driving deaths.
07:25 Using parked cars for ridesharing to profit.
10:17 Startup faced surging demand, insufficient drivers, challenges.
14:01 He left a stable job for uncertainty.
17:28 Scaling to 40 cars; investor interest declined.
21:20 Moved on, motivated to expand and excel.
25:10 Soccer taught resilience through challenges and pain.
27:23 Learn, disagree, decide: your own business journey.
32:15 Expand to underserved areas lacking ride-sharing.
36:37 Passionate founder, but lacks scalable market synergies.
41:03 Consistent execution builds trust and encourages collaboration.
43:07 Showed up, networked, learned tons, contacted experts.
46:46 Perseverance leads to success and continuous improvement.
50:49 Push through challenges; many quit halfway.
Tune in, subscribe, and prepare to be motivated by Cody Ruberto’s remarkable entrepreneurial expedition!
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