James Deaker
James Deaker
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Simon Halstead on Programmatic Curation
Simon Halstead discusses key programmatic advertising trends, including Curation
Переглядів: 63

Відео

Driving RMN Yield
Переглядів 1 тис.14 днів тому
Four areas where Retail Media Networks (RMN) need to operate differently to drive Yield Management compared to traditional digital publishers
iROAS Explained
Переглядів 70Місяць тому
Explaining the use of Incremental Return on Ad Spend (iROAS), along with mROI and CMAM
Tim Stephens
Переглядів 1,4 тис.Місяць тому
Tim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising
Ad Tech Waterfall
Переглядів 1182 місяці тому
Defining the Ad Tech Waterfall. What is it, and why is it called a waterfall?
Sources of Pricing Data
Переглядів 613 місяці тому
The four best sources of Pricing Data for trends in Digital Advertising
4 things publishers get wrong about Programmatic Advertising
Переглядів 8883 місяці тому
Sean Quick outlines four things that Publishers get wrong when they are implementing programmatic advertising
Demand Side Platform (DSP) Pricing
Переглядів 4884 місяці тому
A summary of the major fees that DSPs charge and the ranges you should expect to pay
Stop Protecting Your Time
Переглядів 4754 місяці тому
Changing your approach to how your spend your time after leaving a corporate job
Ramona Gonzales Lessons
Переглядів 494 місяці тому
Ramona Gonzales shares her lessons learned from her career in Digital Media Resources Discussed. www.phyl.org/ Never Search Alone latinomedianetwork.com/ Latino Media Network
Do I Even Need A Yield Team?
Переглядів 2,2 тис.5 місяців тому
For Digital Media Publishers who are trying to make more money and struggling with the question of whether they need a Yield team
Michael Albers Mastering Fractional Work
Переглядів 1,6 тис.6 місяців тому
Michael Albers, former head of Consumer Product at Verizon Media discusses the Fractional Work model
Non Programmatic Pricing Attributes
Переглядів 2,6 тис.6 місяців тому
The features that you need to consider when doing "old-school" managed pricing to create a Rate Card in an non-programmatic environment and a Ranking of their importance.
Marc Grabowski
Переглядів 3,9 тис.7 місяців тому
Marc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common management mistakes, how companies can set up better management programs and the difference between a good manager and a good executive leader.
20240315 Intro2
Переглядів 1227 місяців тому
20240315 Intro2
Greg MacDonald 2024 Ad Tech Trends
Переглядів 2,1 тис.7 місяців тому
Greg MacDonald 2024 Ad Tech Trends
Ian Thomas building Analytics in Digital Media
Переглядів 2,1 тис.8 місяців тому
Ian Thomas building Analytics in Digital Media
The impact of Adding an extra ad to a webpage
Переглядів 689 місяців тому
The impact of Adding an extra ad to a webpage
Stephanie Gutnik on DOOH
Переглядів 3,7 тис.9 місяців тому
Stephanie Gutnik on DOOH
Why Publishers Swap Ads
Переглядів 1,7 тис.10 місяців тому
Why Publishers Swap Ads
Angie Eng Interview
Переглядів 1,9 тис.10 місяців тому
Angie Eng Interview
Dr Duru Ahanotu on valuing Digital Media companies
Переглядів 1,6 тис.11 місяців тому
Dr Duru Ahanotu on valuing Digital Media companies
Book Review: Game Changer (Izaret and Sinha)
Переглядів 1,4 тис.Рік тому
Book Review: Game Changer (Izaret and Sinha)
I failed changing Sales Compensation
Переглядів 5 тис.Рік тому
I failed changing Sales Compensation
York Chan on Digital Media Yield Management in Asia Pacific
Переглядів 1,1 тис.Рік тому
York Chan on Digital Media Yield Management in Asia Pacific
Dennis Buchheim fostering a healthy Digital Advertising Ecosystem
Переглядів 1,1 тис.Рік тому
Dennis Buchheim fostering a healthy Digital Advertising Ecosystem
What is a Pricing Deal Desk?
Переглядів 1,8 тис.Рік тому
What is a Pricing Deal Desk?
Where should Yield Report?
Переглядів 688Рік тому
Where should Yield Report?
First Price vs. Second Price Auctions in Digital Display Media
Переглядів 1,2 тис.Рік тому
First Price vs. Second Price Auctions in Digital Display Media
A conversation with Mike Petrella - The changing industry dynamics in Digital Media
Переглядів 1,3 тис.Рік тому
A conversation with Mike Petrella - The changing industry dynamics in Digital Media

КОМЕНТАРІ

  • @SimonHalstead-l5f
    @SimonHalstead-l5f 9 днів тому

    Great piece - also showing the complexities in play and how the interaction is adding complexity

  • @bowdenlacsama
    @bowdenlacsama 21 день тому

    Hi I want to share Sorry if my english is not good I was invited by a company who sells agricultural machineries to their grand launch and an agent from Sprout asking for my rate card. As an influencer with a 400k followers on Facebook with no idea about engaging and collaboration as a first timer i had no idea at all. But i made a simple rate card of my own. I think the price that i made was really high lol and my background is not enough.

  • @zoed3418
    @zoed3418 2 місяці тому

    Wowowowo thank you for this content

  • @zoed3418
    @zoed3418 3 місяці тому

    DOOH! DOOH! DOOH!

  • @CaioVegner
    @CaioVegner 4 місяці тому

    Great video, a lot of knowledge in 10 minutes (not surprising given the participants). It felt like going back to a Yield Team meeting :) Thanks for sharing your knowledge, big fan of this channel and of you both.

    • @jamesdeaker
      @jamesdeaker 4 місяці тому

      Thanks Caio! Those were some really interesting Yield Management team meetings back in the day!

  • @mzgollender
    @mzgollender 4 місяці тому

    James and Sean - loving this content and all the wisdom. Thank you!

    • @jamesdeaker
      @jamesdeaker 4 місяці тому

      Thanks! Let me know if there are any other topics you would like me to hit!

  • @rtyagi99
    @rtyagi99 4 місяці тому

    Thanks for sharing these pearls of wisdom! Your insights on finding a more fulfilling purpose are inspiring.

  • @AbriAucamp
    @AbriAucamp 4 місяці тому

    Great video - and you look so relaxed and content presenting it. Embrace the unplanned!

  • @ahan.analytics
    @ahan.analytics 4 місяці тому

    I LOVE this! Clear your desk. Restructure to be unstructured. Refill your life with YES. Test and develop like a product manager (well, THIS requires saying some NOs). And watch serendipity work its magic. Thanks, James!

  • @zoed3418
    @zoed3418 4 місяці тому

    Thanks for this amazing content!

  • @DariuszPaczuski
    @DariuszPaczuski 4 місяці тому

    Serendipity rules! It's been a huge part of the Rocket Vodka journey.

  • @ramonagonzales1375
    @ramonagonzales1375 6 місяців тому

    Anyone considering fractional roles should definitely watch this video!

  • @zoed3418
    @zoed3418 6 місяців тому

    This is so helpful! I love your channel!

  • @duruphd
    @duruphd 9 місяців тому

    Great interview. I particularly enjoyed hearing the discussion about job searches and networking.

    • @jamesdeaker
      @jamesdeaker 9 місяців тому

      I agree Duru. The advice applies to a lot of industries and a lot of businesses cycles but is particularly relevant right now in Digital Media and AdTech!

  • @duruphd
    @duruphd 9 місяців тому

    Very helpful! I hadn’t thought through the entire ecosystem in that way before.

  • @zoed3418
    @zoed3418 10 місяців тому

    This was so helpful! Thank you!

  • @AdTechGod
    @AdTechGod 11 місяців тому

    Angie is the definition of pay it forward. I’ve been a follower of hers for a long time and she’s proof that being kind, helping others and sharing knowledge is good for yourself and the industry. ❤️

    • @jamesdeaker
      @jamesdeaker 11 місяців тому

      @AdTechGod, Angie and I are both in your Slack group. Its super useful. Thanks for the feedback and thanks for creating a forum where Professionals in Digital Media and Ad Tech can all interact!

    • @AdTechGod
      @AdTechGod 11 місяців тому

      @@jamesdeaker I see that! Love having you both there!❤

  • @ahan.analytics
    @ahan.analytics Рік тому

    Great review, James! As one of the people working to configure that Rapt pricing software, I have to insert one caveat to your account. While we did not systematically take into account market dynamics at an industry level, we did try at one time to look at product lifecycle effects. I wrote an article for the Journal of Professional Pricing at the time describing how to price New Product Introductions. I revived that work here where I compare those lessons with the pricing lessons shared about start-up pricing from Y-combinator. {You can find it by searching "Mastering Startup Pricing Strategy for New Product Introductions" at Ahan Analytics } (shameless plug, I know!)

  • @ayanap4781
    @ayanap4781 Рік тому

    Wow! This was awesome. Very informative.

  • @dirkguzman7955
    @dirkguzman7955 Рік тому

    "PromoSM"

  • @zoed3418
    @zoed3418 Рік тому

    I love your content!

  • @phillip1986
    @phillip1986 Рік тому

    'PromoSM'

  • @zoed3418
    @zoed3418 Рік тому

    This was really helpful!